SUCCEEDING AT SOCIALENTERPRISE Learning’s, Tools, Engagement
Who are you? What do you do in your organisation?What is your interest in social enterprise?
What are we going to learn today? Who are we What is social enterpriseWhat’s the problem Start up tools and systems Core competencies Lifetime Design
+ Highly accomplished and results drivenexecutive with over 19 years of successful newenterprise development and businessleadership experience. Achieving revenue,profit, and business growth objectives withinstart-up, turnaround, and rapid-changeenvironments.+Acknowledged in New Zealand for Innovationand Entrepreneurial achievements in 2009+Passionate about helping not-for-profitsconvert into not-for-loss via development ofsocial enterpriseEverywhere:www.linkedin.com/in/travisokeefe
‘DOING CHARITY BY DOING TRADE‘NOT FOR LOSS‘A business with primarily social objectives whosesurpluses are principally reinvested for that purpose.’ Using entrepreneurial ways of working to solve social problems
WHAT ARE SOCIALENTERPRISES?“ BUSINESSES WITH A DOUBLE BOTTOM LINE –DOING GOOD + MAKING PROFIT”
Levels of Integration betweenSocial and Business Activities
Framing the Problem• Who is concerned about reduced funding?• Who has strategic outcomes that government funding would not be appropriate for?• Who has increasing costs?• Who feels confident that you could start an independent revenue stream within your organisation right now?
Is it going to get better? • You have a choice – Proactive or Reactive • If you continue to do the same things, you get the same results • Is it necessary to your survival? • Is it key to your financial health?
The Starting Point• Know Your Core Competencies • Process • Brainstorm, group, summarise • Leveraging core competencies • How much do we value our core competencies • Who else might value our core competencies • How do you leverage your core competencies
A start up is not a smallerversion of a larger company
The lifecycle of acorporationis notappropriatefor a start up
A start up has unique stages of development with distinctive behaviour and modes of thinking
It progresses through distinct stages * unique set of challenges and decisions * requiring vastly different resources, * different skills * and different strategy
Unlike a large In a start up,profitable cash is notcompany, king!start ups have What is important is thelimited time number of timesand require you can adaptprocesses to find the right business modelthat are cost before you runeffective and out of money.quick
GET THE RIGHT TEAM ON THE BUS! Someone who has ‘start up experience’, that can help you too fail fast and pivot quickly
If you had an experienced‘start up’ team 1. ideas generation6 mths 2. interrogating ideas and refining options – which may include some crude financial modelling of their likely implications for income and expenditure 3. market research to test the feasibility of an option6 mths 4. developing an operational plan 5. piloting the project 6. development and implementation18 mths 7. successful generation of a surplus
Start ups are atemporaryorganisationdesignedto search for ascalable andrepeatablebusiness model Business Plans vs Business Models
START UP BUSINESS PLANan exercise in creative writing with aseries of guesses about a customer problem and the product solution Plans fail in start ups
LIFETIMEDESIGNLTD Travis O’Keefe STRATEGY & DEVELOPMENT
MAKING HOMES ACCESSIBLE & SAFER for all the ages and stages of life
2006 – The story of Lifetime Design Starts Here • It is a story of observing what works over time • A story of governance in action • It began working to achieve more accessible homes in NZ • And with a Board challenge to the CCS Disability Action CEO • For me it has become a life changing process and a deep inquiry into the role of social innovation and enterprise in achieving scalable social change in NZ and the world
Video of consumers and industryendorsing our SOCIAL ENTERPRISE’Sachievements for the disabled and elderly
Lifetime Design – Celebrating the Successes• Political Champion in Minister Turia• Maori Party negotiating Lifetime Design houses through Housing New Zealand in their confidence and supply agreement• Government cabinet endorsing Lifetime Design in the Christchurch rebuild• Planned 2500 houses in Christchurch• Early adopters, 2nd largest builder in retirement industry- Summerset