From Makerspace to MarketSpace - Trondheim MakerFaire 2015

From Makerspace to Marketplace
Jo Uthus
Atmel Corporation

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Jo Uthus
Director, Applications
Atmel Corporation
@AtmelMCUJo
jo.uthus@atmel.com
Who is this guy
Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

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•Atmel Corporation (NASDAQ: ATML) is a worldwide
leader in the design and manufacture of
microcontrollers, capacitive touch solutions,
advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging
one of the industry's broadest intellectual property
(IP) technology portfolios, Atmel is able to provide
the electronics industry with complete system
solutions focused on industrial, automotive,
consumer, communications and computing
markets.
This is our company description

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3,0 mm*
This is what we sell…

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AVR Designed in Trondheim
7 Billion
MCU shipped
185,000
Inhabitants

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Maker, AVR, Arduino
Positioning Atmel as thought leader and at
the heart of the Maker movement

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AVR @ heart of the Maker Community

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Results after searching ‘Arduino’ on Kickstarter

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Kickstarter….some stats from this area….

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of IoT Solutions will be provided by startups which are
less than 3 years old by 2019 - Gartner
50%

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From MakerSpace to
MarketPlace....

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What you see as your prototype...
Image: behance.net

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What you expect is your prototype

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Is Actually more like this..

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Industrialization is key...

16 Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation
From Hardware Prototype To Industrialized Product
Atmel Facilitates transition
from Arduino Boards to Pro-
boards for debug and
industrialization

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Atmel Helps with the Supply Chain
and many more...

But! Hardware without software....
...is like a car without
an engine....

Software dominates embedded design
20%
Hardware Design
80%Software Design
20%80%
Software

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• Arduino IDE is easy to use
• Vast community support
• Thousands of hardware shields supported
• Focus on concept, not on programming
Great for prototypes and proof of
concept!
Software Prototyping in Arduino

Transition from Prototype to Production
Quality is hard....

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Launch September 2015
Fastest
Time to
Prototype
Native Arduino Support for 8-bit AVR and 32-bit ARM

Your Product is ready... now what?

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YouTube
1.8M+ Total Views
127K Quarterly Views
Facebook
250K+ Likes
1M+ Monthly Reach
2M+ Monthly Impressions
44K+ Followers
22% Quarterly Growth
2.5M+ Monthly Impressions
Twitter
LinkedIn
31.4K+ Followers
Millions of impressions
Google+
6.2M+ Views
17% QoQ Growth
• Ranked #1 social semiconductor company (September 2014)
• #1 most-viewed partner in ARM’s Connected Community (2014, 2015)
• Social influence score now among the highest in the industry
Blog
Notable Accolades
Growing Network of Partners
~2M+ Views
Growing Network of Major Brands
Growing Network of Media
Growing Network of Startups
Growing Network of Influencers
Atmel social footprint for you to leverage

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We are building out our value proposition and will help you in ANY
possible way to become successful with your project in the market
Is there more?
Let’s be successful together!
• Design And Engineering support
• Access to eco system
• Lab Support
• Marketing support
• Reach out to us!

Now, let me give you a few
examples

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What do these companies have in common?
Powered by Atmel, and leveraged the community

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BeON Home
Blogs
Memes
Tweets

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Bare Conductive
Events
Tweets
Blogs
Interviews

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Here is a Recent Kickstarter Campaign Atmel
helped boost
“Aside from just the development hurdles we were faced with,
Atmel also helped us promote UnaliWear which helped us achieve
our vital milestone on Kickstarter. This also provided market
validation and consumer acceptance to our product.”
Source - Jean Anne Booth, CEO of UnaliWear

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In closing…we are the Maker
and Market enablers,
but the ultimate power is with
you…

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Thanks to Sander Arts @sander1arts for slide content, marketing support
and spreading the word on Makers, Atmel, Community in Social Media,
MakerFaires, Tradeshows and Hackathons world-wide. Check out his
slideshare profile
Also check out this slide-deck and others on my slideshare profile

From Makerspace to MarketSpace - Trondheim MakerFaire 2015

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