Atmel Corporation is a leading microcontroller company that powers many maker projects. It was founded in 1984 and has over 5,000 employees. Atmel provides 8-bit and 32-bit microcontroller architectures like AVR and ARM that are easy to use and have large developer ecosystems. Many projects like Arduino, 3D printers, LED projects, and Internet of Things devices use Atmel microcontrollers. Atmel also supports the maker community through events, contests, forums and by enabling open source development.
Keynote at world's first European #MakeCon, Jo Uthus, Atmel. Talking about personal story from the '80s and 90s with flexible Amiga system, Linux, GPL, Open Source, legacy of Richard Stallman and Linus Torvalds impacted the strategy of the AVR microcontroller and its open ecosystem and how this helped turn Arduino to AVR and how that story has played out within Atmel.
Atmel corporation has powered the Maker Movement for many years. Atmel's microcontrollers are at the heart of the Arduino boards that are used by many engineers, makers, hobyists and students globally. This talk, held at ESC Brasil in Sao Paulo zooms in on Atmel, Makers, Arduino, Itcovers the eco system and level of engagement through communities and social media and how makers are changing the world and enable unlimited possibilities in many segments, incl IoT.
Breaking the barriers of Internet of Things (IoT)Dr. Mazlan Abbas
This document summarizes Dr. Mazlan Abbas' keynote address on breaking barriers in IoT. Some key points discussed include how industries in Malaysia do not value skills development and graduates lack work readiness. The talk addresses how Malaysia can transform from a consumer to producer nation through university-industry collaboration on R&D, product development and commercialization. IoT is described as now reaching an inflection point due to cheaper/smaller hardware, simpler software development, and growing connectivity and ecosystem of players. The document also provides overviews of IoT concepts, technologies, and the favoriot IoT platform for rapid development of IoT solutions.
Internet of Things or IoT is one of the most crucial technology on which all the appliances are working nowadays. The collaboration of IoT in home automation is one of the most optimal approaches to help you come face to face with the techno savage world. With this, you can admire the beauty of industrial IoT implementation in your daily schedule.
https://www.mobinius.com/blogs/iot-in-home-automation
L'evoluzione M2M nell'era di Industria 4.0FaberLab
Le slide presentate da Cristina Ravaioli (Chanel Manager Inudstrial-Iot Advantech) durante il workshop "Connettere la fabbrica: le applicazioni di industria 4.0”, giovedì 12 aprile 2018, rganizzato da Faberlab il Digital Innovation Hub di Confartigianato Imprese Varese nell'ambito delle iniziative dedicate a Industria 4.0.
Keynote at world's first European #MakeCon, Jo Uthus, Atmel. Talking about personal story from the '80s and 90s with flexible Amiga system, Linux, GPL, Open Source, legacy of Richard Stallman and Linus Torvalds impacted the strategy of the AVR microcontroller and its open ecosystem and how this helped turn Arduino to AVR and how that story has played out within Atmel.
Atmel corporation has powered the Maker Movement for many years. Atmel's microcontrollers are at the heart of the Arduino boards that are used by many engineers, makers, hobyists and students globally. This talk, held at ESC Brasil in Sao Paulo zooms in on Atmel, Makers, Arduino, Itcovers the eco system and level of engagement through communities and social media and how makers are changing the world and enable unlimited possibilities in many segments, incl IoT.
Breaking the barriers of Internet of Things (IoT)Dr. Mazlan Abbas
This document summarizes Dr. Mazlan Abbas' keynote address on breaking barriers in IoT. Some key points discussed include how industries in Malaysia do not value skills development and graduates lack work readiness. The talk addresses how Malaysia can transform from a consumer to producer nation through university-industry collaboration on R&D, product development and commercialization. IoT is described as now reaching an inflection point due to cheaper/smaller hardware, simpler software development, and growing connectivity and ecosystem of players. The document also provides overviews of IoT concepts, technologies, and the favoriot IoT platform for rapid development of IoT solutions.
Internet of Things or IoT is one of the most crucial technology on which all the appliances are working nowadays. The collaboration of IoT in home automation is one of the most optimal approaches to help you come face to face with the techno savage world. With this, you can admire the beauty of industrial IoT implementation in your daily schedule.
https://www.mobinius.com/blogs/iot-in-home-automation
L'evoluzione M2M nell'era di Industria 4.0FaberLab
Le slide presentate da Cristina Ravaioli (Chanel Manager Inudstrial-Iot Advantech) durante il workshop "Connettere la fabbrica: le applicazioni di industria 4.0”, giovedì 12 aprile 2018, rganizzato da Faberlab il Digital Innovation Hub di Confartigianato Imprese Varese nell'ambito delle iniziative dedicate a Industria 4.0.
This document discusses the rise of Industry 4.0, also known as the fourth industrial revolution. It describes the three previous industrial revolutions from the 18th century to today and how they advanced manufacturing. Industry 4.0 is characterized by connectivity between smart machines and systems using sensors and data exchange. This will allow autonomous decision making and optimization of production processes. The document highlights opportunities for Industry 4.0 in various sectors like agriculture, mining, transportation and more. It emphasizes that the rise of the Internet of Things will connect billions of devices generating huge amounts of data. Finally, it argues that advanced design and EDA tools will be crucial to enable the complex systems needed for Industry 4.0.
Is the current Internet of Things the new bubble? I don't think so, because we have seen previous hype cycles with Smart Phones and in that market the size of the hype was underestimated. The IoT industry will be massive if it can resolve issues around User Value, Privacy, and Technology Standards. Change the problem to connect users vs connecting things.
Wearables provide new context like location and biometrics that can improve the experiences of field technicians and customers. Currently, only 3% of companies invest in wearable technology for field service. Wearables may increase productivity if used by technicians, but only 6% of the field service workforce currently uses them. Examples of wearables for industrial use include smartglasses from Fujitsu and head-mounted displays from Ubiquitousware.
1) Linaro aims to build open platforms through collaboration across the ecosystem to address the growing diversity and opportunities in IoT, embedded, mobile and enterprise segments.
2) The software landscape is shifting towards open source and free platforms, driven by trends in mobile, cloud and the exponential growth expected in IoT.
3) Linaro's role is to help consolidate and optimize open source software for ARM-based products and embrace new segments through groups focused on areas like enterprise, networking, home and mobile to prepare for the massive growth of IoT.
BEA is a leading manufacturer of sensing solutions for automatic doors systems. The company was founded in 1965 and its headquarters are located in Liège, Belgium. BEA also has offices in the United States, Japan and China and our products can be found across the globe.
Success within the pedestrian market and rapid advancements in technology has fueled BEA’s growth into new markets and we now offer a complete line of access control, safety and security solutions for industrial, security and transportation-based segments.
As we move forward, BEA continues to design and develop solutions for new applications, such as vehicle and people counting solutions.
Power at the edge: l'analisi del ciao di produzione previene guasti, riduce g...FaberLab
Le slide presentate da Jaume Rey (CEO, Nexional) durante il workshop "Connettere la fabbrica: le applicazioni di industria 4.0”, giovedì 12 aprile 2018, rganizzato da Faberlab il Digital Innovation Hub di Confartigianato Imprese Varese nell'ambito delle iniziative dedicate a Industria 4.0.
The document discusses innovation in various forms including products, services, and processes. It provides examples of innovations from different countries in Southeast Asia, noting a haemostatic valve developed in Singapore, a personal alarm device integrated into a mobile phone from Singapore, an RFID production process from an unspecified ASEAN country, and other innovations from various ASEAN countries like seafood tofu from Indonesia, bird's nest ice cream from Malaysia, an Umrah app for Muslim pilgrimages, an underwater robotics system from Malaysia, a palm oil-based sealant and adhesive, a bone graft material from an unspecified ASEAN country, and a disposable circumcision clamp with an unspecified origin. The document emphasizes that each innovation involves multiple technologies and
SEMO - Harnessing the power of seamless monitoring with IoT in Homecare - IoT...Oliver Neuland
Describing 12 challenges companies face which embark into IoT concluding from research findings in Germany 2015/16 by Oliver Neuland and Wolfgang Brunner. Resulting in a case study around seamless weigh monitoring in AAL conducted at AUT by Oliver Neuland, Farhaan Mirza and Jing Ma.
The fourth industrial revolution Industry 4.0 represents a new paradigm shift from “centralized” to “decentralized” industry relies on cyber-physical based automation where sensors send data directly to the cloud and services such as monitoring, control and optimization automatically subscribe to necessary data in real-time. In the coming years, these technologies will be seen as a viable alternative to current manufacturing processes. According to a recent report by Markets and Markets, smart factory technology will have global market size of 74.80 Billion USD by 2022. The talk provides a comprehensive introduction to Industry 4.0 and Smart Factory. Technical challenges and social implications of smart factory will be discussed. The applicability of these emerging technologies in developing economies is highlighted in this talk as well.
Sander Arts on semiconductors and Atmel at Chaboya Middle SchoolSander Arts
Presentation on Atmel, Makers, Arduino, start ups, kickstarter and more. Presented to the students at 7th Grade at Chaboya Middle school in San Jose, CA.
2014 iot - marketing or real opportunity - atmel - jo uthus-slideshareJo Uthus
This document discusses Atmel Corporation and its role in the emerging Internet of Things market. It provides an overview of Atmel, its history of innovation in microcontrollers, and growth. It then discusses the opportunity of the IoT, including the expected growth in connected devices. Atmel positions itself at the heart of IoT nodes by providing wireless connectivity and sensor technology to enable various applications. Examples of current IoT products that use Atmel technology are also highlighted.
Global hardwarians, Makers and engineers alike all came together in January 2015 for LINK: Hardware Partners @ SV. As the VP of Marketing for Atmel, I was honored to have the opportunity to deliver a keynote address to attendees (ranging from investors to hardware-based startups). There, I spoke about Atmel, the Internet of Things and how the company’s technology is a key enabler of the Maker Movement and tomorrow’s constantly-connected world. This presentation goes deeper into Atmel's value proposition of helping disrupters locate funding, get to market in accelerated time and most importantly, experience long-term success. Atmel loves all Makers and well, Makers love Atmel!
This session will describe and demo methods to connect the Intel Edison to Amazon AWS in order to create a versatile IoT structure. The Intel Edison is a powerful system on chip module, the size of a postage stamp with powerful on board processing. It can be used as a sensor hub to gather data, a control board for actuators, and a gateway to connect to the cloud. When combined with the powerful services offered by AWS it can form the basis for many IoT solutions.
AWS DevDay San Francisco, June 21, 2016.
Presenter: Martin Kronberg, Intel oT Evengelist
JavaOne 2015 - CON6489 - Smart Open Spaces Powered by Low Cost ComputersJorge Hidalgo
By Jorge Hidalgo & Julio Palma. San Francisco Oct 27th, 2015.
Single-board computers such as the Raspberry Pi are cheap, small, and cute, but they have also shown that they are powerful enough to drive interesting ideas at a fraction of the cost of other, more “traditional” hardware solutions. This session covers how Java ME and Java SE technologies can power solutions for managing open spaces (such as museums, department stores, hypermarkets, airports, train stations, and offices) in a cost-effective manner. Combining Java, the Raspberry Pi, and Bluetooth LE and other sensors makes it easy to build a platform to track personal devices as they are carried through an area and analyze movement patterns, hot zones, and real-time 3-D information to help drive better visitor/customer/user interactions.
This document discusses Industry 4.0, providing an overview of its fundamentals, applications, and future challenges. It defines Industry 4.0 as the trend of automation and data exchange in manufacturing using technologies like cyber-physical systems, the internet of things, and cloud computing. The document outlines Industry 4.0 applications in various industries and concludes with a discussion of the future of Industry 4.0 and challenges regarding privacy, security, and workforce changes.
TAG IoT Summit - Why You Need a Strategy for the Internet of ThingsEric Sineath
- The document discusses the need for companies to develop Internet of Things (IoT) strategies to take advantage of connecting people, improving interactions, and enabling new businesses through real-time data from billions of connected devices and sensors.
- It outlines key aspects of a successful IoT strategy including having both short-term "sprinters" to develop solutions and long-term "long distance runners" to develop broader strategic plans and scale proofs of concept.
- The document provides examples of how IoT can drive business values like production optimization, consumer engagement, new revenue models, and innovative businesses through connecting people, processes, data and things.
Netwealth portfolio construction series: Going Global – Don’t I just need App...netwealthInvest
Part of Netwealth's portfolio construction webinar series - Theo Maas & Sam Stobart from Arnhem Investment Management presented to an audience on 18th November 2016 and shared their thoughts on why investors should consider looking beyond Apple stocks when thinking of investing globally.
The document describes Automatski Corp, a pioneer in the Internet of Things (IoT) space. It summarizes that Automatski has:
1) The most comprehensive IoT platform in the world that allows them to rapidly develop and deliver dozens of IoT solutions.
2) Extensive experience, having implemented over 20 of the world's largest IoT solutions across multiple industries.
3) A vision of building complete "systems" from the ground up to handle the scale of IoT and solve 80% of problems at the edge for the lowest complexity and best economics.
This document discusses the rise of Industry 4.0, also known as the fourth industrial revolution. It describes the three previous industrial revolutions from the 18th century to today and how they advanced manufacturing. Industry 4.0 is characterized by connectivity between smart machines and systems using sensors and data exchange. This will allow autonomous decision making and optimization of production processes. The document highlights opportunities for Industry 4.0 in various sectors like agriculture, mining, transportation and more. It emphasizes that the rise of the Internet of Things will connect billions of devices generating huge amounts of data. Finally, it argues that advanced design and EDA tools will be crucial to enable the complex systems needed for Industry 4.0.
Is the current Internet of Things the new bubble? I don't think so, because we have seen previous hype cycles with Smart Phones and in that market the size of the hype was underestimated. The IoT industry will be massive if it can resolve issues around User Value, Privacy, and Technology Standards. Change the problem to connect users vs connecting things.
Wearables provide new context like location and biometrics that can improve the experiences of field technicians and customers. Currently, only 3% of companies invest in wearable technology for field service. Wearables may increase productivity if used by technicians, but only 6% of the field service workforce currently uses them. Examples of wearables for industrial use include smartglasses from Fujitsu and head-mounted displays from Ubiquitousware.
1) Linaro aims to build open platforms through collaboration across the ecosystem to address the growing diversity and opportunities in IoT, embedded, mobile and enterprise segments.
2) The software landscape is shifting towards open source and free platforms, driven by trends in mobile, cloud and the exponential growth expected in IoT.
3) Linaro's role is to help consolidate and optimize open source software for ARM-based products and embrace new segments through groups focused on areas like enterprise, networking, home and mobile to prepare for the massive growth of IoT.
BEA is a leading manufacturer of sensing solutions for automatic doors systems. The company was founded in 1965 and its headquarters are located in Liège, Belgium. BEA also has offices in the United States, Japan and China and our products can be found across the globe.
Success within the pedestrian market and rapid advancements in technology has fueled BEA’s growth into new markets and we now offer a complete line of access control, safety and security solutions for industrial, security and transportation-based segments.
As we move forward, BEA continues to design and develop solutions for new applications, such as vehicle and people counting solutions.
Power at the edge: l'analisi del ciao di produzione previene guasti, riduce g...FaberLab
Le slide presentate da Jaume Rey (CEO, Nexional) durante il workshop "Connettere la fabbrica: le applicazioni di industria 4.0”, giovedì 12 aprile 2018, rganizzato da Faberlab il Digital Innovation Hub di Confartigianato Imprese Varese nell'ambito delle iniziative dedicate a Industria 4.0.
The document discusses innovation in various forms including products, services, and processes. It provides examples of innovations from different countries in Southeast Asia, noting a haemostatic valve developed in Singapore, a personal alarm device integrated into a mobile phone from Singapore, an RFID production process from an unspecified ASEAN country, and other innovations from various ASEAN countries like seafood tofu from Indonesia, bird's nest ice cream from Malaysia, an Umrah app for Muslim pilgrimages, an underwater robotics system from Malaysia, a palm oil-based sealant and adhesive, a bone graft material from an unspecified ASEAN country, and a disposable circumcision clamp with an unspecified origin. The document emphasizes that each innovation involves multiple technologies and
SEMO - Harnessing the power of seamless monitoring with IoT in Homecare - IoT...Oliver Neuland
Describing 12 challenges companies face which embark into IoT concluding from research findings in Germany 2015/16 by Oliver Neuland and Wolfgang Brunner. Resulting in a case study around seamless weigh monitoring in AAL conducted at AUT by Oliver Neuland, Farhaan Mirza and Jing Ma.
The fourth industrial revolution Industry 4.0 represents a new paradigm shift from “centralized” to “decentralized” industry relies on cyber-physical based automation where sensors send data directly to the cloud and services such as monitoring, control and optimization automatically subscribe to necessary data in real-time. In the coming years, these technologies will be seen as a viable alternative to current manufacturing processes. According to a recent report by Markets and Markets, smart factory technology will have global market size of 74.80 Billion USD by 2022. The talk provides a comprehensive introduction to Industry 4.0 and Smart Factory. Technical challenges and social implications of smart factory will be discussed. The applicability of these emerging technologies in developing economies is highlighted in this talk as well.
Sander Arts on semiconductors and Atmel at Chaboya Middle SchoolSander Arts
Presentation on Atmel, Makers, Arduino, start ups, kickstarter and more. Presented to the students at 7th Grade at Chaboya Middle school in San Jose, CA.
2014 iot - marketing or real opportunity - atmel - jo uthus-slideshareJo Uthus
This document discusses Atmel Corporation and its role in the emerging Internet of Things market. It provides an overview of Atmel, its history of innovation in microcontrollers, and growth. It then discusses the opportunity of the IoT, including the expected growth in connected devices. Atmel positions itself at the heart of IoT nodes by providing wireless connectivity and sensor technology to enable various applications. Examples of current IoT products that use Atmel technology are also highlighted.
Global hardwarians, Makers and engineers alike all came together in January 2015 for LINK: Hardware Partners @ SV. As the VP of Marketing for Atmel, I was honored to have the opportunity to deliver a keynote address to attendees (ranging from investors to hardware-based startups). There, I spoke about Atmel, the Internet of Things and how the company’s technology is a key enabler of the Maker Movement and tomorrow’s constantly-connected world. This presentation goes deeper into Atmel's value proposition of helping disrupters locate funding, get to market in accelerated time and most importantly, experience long-term success. Atmel loves all Makers and well, Makers love Atmel!
This session will describe and demo methods to connect the Intel Edison to Amazon AWS in order to create a versatile IoT structure. The Intel Edison is a powerful system on chip module, the size of a postage stamp with powerful on board processing. It can be used as a sensor hub to gather data, a control board for actuators, and a gateway to connect to the cloud. When combined with the powerful services offered by AWS it can form the basis for many IoT solutions.
AWS DevDay San Francisco, June 21, 2016.
Presenter: Martin Kronberg, Intel oT Evengelist
JavaOne 2015 - CON6489 - Smart Open Spaces Powered by Low Cost ComputersJorge Hidalgo
By Jorge Hidalgo & Julio Palma. San Francisco Oct 27th, 2015.
Single-board computers such as the Raspberry Pi are cheap, small, and cute, but they have also shown that they are powerful enough to drive interesting ideas at a fraction of the cost of other, more “traditional” hardware solutions. This session covers how Java ME and Java SE technologies can power solutions for managing open spaces (such as museums, department stores, hypermarkets, airports, train stations, and offices) in a cost-effective manner. Combining Java, the Raspberry Pi, and Bluetooth LE and other sensors makes it easy to build a platform to track personal devices as they are carried through an area and analyze movement patterns, hot zones, and real-time 3-D information to help drive better visitor/customer/user interactions.
This document discusses Industry 4.0, providing an overview of its fundamentals, applications, and future challenges. It defines Industry 4.0 as the trend of automation and data exchange in manufacturing using technologies like cyber-physical systems, the internet of things, and cloud computing. The document outlines Industry 4.0 applications in various industries and concludes with a discussion of the future of Industry 4.0 and challenges regarding privacy, security, and workforce changes.
TAG IoT Summit - Why You Need a Strategy for the Internet of ThingsEric Sineath
- The document discusses the need for companies to develop Internet of Things (IoT) strategies to take advantage of connecting people, improving interactions, and enabling new businesses through real-time data from billions of connected devices and sensors.
- It outlines key aspects of a successful IoT strategy including having both short-term "sprinters" to develop solutions and long-term "long distance runners" to develop broader strategic plans and scale proofs of concept.
- The document provides examples of how IoT can drive business values like production optimization, consumer engagement, new revenue models, and innovative businesses through connecting people, processes, data and things.
Netwealth portfolio construction series: Going Global – Don’t I just need App...netwealthInvest
Part of Netwealth's portfolio construction webinar series - Theo Maas & Sam Stobart from Arnhem Investment Management presented to an audience on 18th November 2016 and shared their thoughts on why investors should consider looking beyond Apple stocks when thinking of investing globally.
The document describes Automatski Corp, a pioneer in the Internet of Things (IoT) space. It summarizes that Automatski has:
1) The most comprehensive IoT platform in the world that allows them to rapidly develop and deliver dozens of IoT solutions.
2) Extensive experience, having implemented over 20 of the world's largest IoT solutions across multiple industries.
3) A vision of building complete "systems" from the ground up to handle the scale of IoT and solve 80% of problems at the edge for the lowest complexity and best economics.
NYC Maker Faire: from maker space to market placeSander Arts
In my talk at the 2015 Maker Faire in NY, I focused on how Atmel has created a media company that sells semiconductors. I explained how makers, start-ups can benefit from Atmel's huge social footprint and our enormously engaged audience. On top of all the amazing technology Atmel has, Atmel built a huge differentiator through digital marketing....one to be leveraged!
Coverage report for press event Atmel Maker Faire Shenzhen July 2015Sander Arts
Atmel announced a collaboration with JD+ to launch a smart hardware design contest lasting 6 months. The goal is to integrate Atmel's IoT solutions with JD+'s cloud services to support makers in designing connected and secure smart hardware projects. Atmel aims to help makers transition from hobbyists to entrepreneurs by providing technology support, marketing promotions, and access to JD+'s resources and crowdfunding channels. The collaboration combines Atmel's expertise in hardware and social media presence with JD+'s local network and cloud infrastructure to create an ecosystem for the smart hardware industry.
1. New Patent Development Opportunity Analysis
2. New Patent Preparation & Prosecution Strategy
3. Strategic Patent Development Exploiting Existing Patents
4. Monetization Exploiting Strategically Packaged Patent Portfolio
5. Development of Strategically Packaged Patent Portfolio Best Practice
6. Methodology for Developing Strategically Packaged Patent Portfolio
Industry4.0 IoT Vincent Thavonekham - Azure Day UkraineFactoVia
Vincent Thavonekham discusses how Azure Cloud fits with OPC UA, IoT Edge, and data science technologies. He presents two real-world cases where OPC UA and IoT Edge were used: 1) an IoT and energy optimization case using sensors and an AI optimizer, and 2) a manufacturing Industry 4.0 case using sensors, analytics, and insights. He then explains how standards like OPC UA are important for connecting diverse industrial devices and systems in an interoperable way.
The article discusses how modernizing aging process automation systems can help manufacturers overcome challenges and position themselves for future success. Sticking with outdated equipment can lead to issues like inability to adapt to changing production needs, unplanned downtime, scarcity of skilled resources, cybersecurity vulnerabilities, and difficulty complying with regulations. While digital transformation projects seem appealing, they are large undertakings. The article proposes that taking a phased approach to modernization through strategic technology insertions can help manufacturers start reaping benefits more quickly. This approach leverages a plant's existing infrastructure and spreads costs over multiple, smaller projects.
Turtles all the Way Up – From OSGi bundles to Fog Computing - Tim Ward (Paremus)mfrancis
OSGi Community Event 2018 Presentation by Tim Ward (Paremus)
Abstract: The model of centralized cloud compute is changing. As large-scale IoT deployments have started to become real organizations are realizing that a single central cloud can’t cope with the data security, data volumes, latency or robustness that they need for their businesses. Centralizing in a single cloud also offers a huge operational risk – if the cloud fails, their business must continue!
This talk will introduce BRAIN-IoT, an EU Horizon 2020 funded project. BRAIN-IoT uses the latest OSGi R7 specifications to create an adaptive modular “Fog” environment with decentralized data processing and decision making. We’ll review the current design decisions made by the BRAIN-IoT team, including the issues concerning generic Edge Device discovery & integration, and see how they can be applied across different IoT use cases, including Smart Utilities and Industry 4.0 Factories of the Future.
Similar to Maker Faire Shenzhen, April 2014. Atmel's position in the maker space (20)
Enabling Unlimited Possibilities with Technology and MarketingSander Arts
Delivered a speech at Emtech Asia. EmTech is the annual global emerging technologies conference hosted by MIT Technology Review, the world oldest and most respected technology publication since 1899. This unique event has grown into a global community which runs in the United States, Brazil, Spain, China, India, Mexico, Colombia and Singapore. It is the world's most important conference on emerging technologies that matter. I talked about Atmel, the maker-movement and how people use technology (Arduino) and Atmel's technology to make the world a better place and create businesses, jobs, and unlimited possibilities
On April 23, 2015, Atmel Corp hosted Silicon Valley Brand Forum's event on how Brand management is the rocket fuel for content.
The Silicon Valley Brand Forum was founded in 2000 to enable senior brand professionals to share challenges, trends, opportunities in brand management, and build strong networks of fellow practitioners.
Atmel Loves Innovation (Chinese Version)Sander Arts
Atmel loves innovation and the disrupters using technology. In Beijing, I presented this slide deck to the media explaining to them how Atmel is at the heart of Internet of Things and how Atmel's technology and marketing strength will help them disrupt and go to market.
Stanford marketing in semiconductors for publication_saSander Arts
Marketing and semiconductors. Many people consider it 'B2B'...also, many people think it is technology that 'sells' the product. At Atmel, we have amazing technology. It does, however, require more to be part of a movement and be truly focused on people while selling and marketing. This case study, presented at Stanford University shows the vision, the strategy, the execution and the ROI of people to people marketing in semiconductors.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Gamify it until you make it Improving Agile Development and Operations with ...Ben Linders
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
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This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
5. Atmel Corporation
Sander Arts - VP Marketing: Maker Faire Presentation 2014
• Founded in 1984
• 2013 Revenue: $ 1.4B
• Over two Decades of Microcontroller Innovation & Leadership
• ~5,000 Employees
• Blue Chip Customer Base
• Headquarters: San Jose, CA
6. Outstanding Microcontroller Performance
Sander Arts - VP Marketing: Maker Faire Presentation 2014
• World’s most popular 8-bit & 32-bit architectures,
AVR & ARM
• Easy to use, very accessible
• Leading Supplier of 8-bit Microcontrollers
• Industry’s 3rd largest 8-bit Supplier in 2012
• Growth driven by proprietary Atmel AVR architecture
• Fast Growing Major 32-bit Microcontroller Supplier
• >36% CAGR 2009-2013
• Market Leader in High-Growth Touch Sensing
Solutions
• Advanced and innovative ecosystem
27. Atmel: Social Media Reach
YouTube
1,408,525 Views
LinkedIn
17,273 Followers
Facebook
210,286 Likes
737,423 Monthly Reach
1M+ Monthly Impressions
208% YoY Growth
Twitter Google+
4,881 +1’s
Big Maker Community
1,000+ Blog Posts
Since May 2013
500% Increase in
Views YoY
506,246 Views
• Ranked top 3 social semiconductor company
• Second most-viewed partner in ARM’s Connected
Community
• Social influence score among the highest in the
industry
Blog
Accolades
Growing Network
Youku
22,465 Views122% Growth in 5 Months
Sina Weibo
Chinese Blog
Started in
November 2013
19,609 Views
30. Sander Arts - VP Marketing: Maker Faire Presentation 2014
• …AVR & ARM 8-bit & 32-bit architectures. One of the:
• …world’s broadest
• …world’s most popular
• …easiest to use
• …a very strong brand in the market
• …the hearts and minds of the Arduino community
• …many, easy to use examples
• …one of the world’s largest eco systems
• …one of the largest independent communities
• …a very large, global social footprint
• …the connectivity pieces, touch, and low power to win in IoT
• …the right company culture that embraces Makers globally
In summary: Atmel has…
The right ingredients to enable you to be successful!
Corporate snapshot – Atmel was founded in 1984 and IPO in 1991. We have two Decades of Microcontroller Innovation and Leadership, and have become the World’s Largest Supplier of High-Growth Touch Sensing SolutionsWe presently have ~5,000 Employees with a Have a Blue Chip Customer Base, andHave a 2013 Net Revenue: $ 1.39B and growing with anticipated earning in 2014 to be ?
We're a leading supplier of 8-bit microcontrollers. In fact, in 2012, we're recognized as the industry's third largest supplier worldwide and that growth has been driven by Atmel's proprietary, AVR architecture. This is something that was invented and driven by Atmel, the AVR architecture, as compared to other architectures, has been demonstrated to be higher performance, much more efficient and extremely low power. In the 32-bit space, we've been a very fast-growing major supplier. We have actually grown >36% annual – on a compound annual basis between 2009 and 2013. For the full year 2013, our 32-bit microcontrollers grew an impressive 19% from the prior year. We offer both an AVR architecture and an ARM based architecture. In this marketplace, we're actually the world's fifth largest supplier in 2012, when you exclude smartcards. The 2013 market share results come out in the spring from Gartner and iSuppli. And we've actually done a lot now to sort of integrate both the ARM and AVR architectures under one ecosystem. So we have what's called the Atmel Studio 6, which is our design tool suite and other types of application support, which supports both the ARM architectures and AVR architectures so our customers within that one environment can design with both, share code with both, and really share and utilize whatever is the best microcontroller architecture for them. We've also been the market leader in the area called touch. -------------------------------------------------Taking a closer look at the growth of the overall microcontroller market excluding Smart Cards.
Shenzhen: ChaihuoSponsor the Shenzhen Maker Faire and promote Shenzhen maker movement via Atmel’s global social network (bits &pieces blog)Beijing: Beijing Maker Space 80% of its workshop projects are based on Arduino board, powered by Atmel.Will provide more intellectual support in terms of involving engineers and Atmel technical materials.Individual: Taterli, a tech blogger/maker Atmel provided him the latest SAMA5D3 borad for his IoT project.
Our AVR microcontrollers are gaining a broad customer reach. We have gained traction through our software Studio development platform with over 65K active developers, through our Atmel Gallery App Store with over 50K users. Even more, AVR is gaining success in the Arduino community. This community consists of professional engineers, hobbyists and students that use an Arduino board, with an AVR device, to jump-start their designs. There are over 1.2 M Arduino development boards in the market with the majority of these boards powered by an AVR. And, over 200K members in our Avr Freaks community.We are continuing to serve the broad-base AVR community with advanced new products and a robust tools ecosystem to make designing with our MCUs easy.-------------------Commitment to the AVR Community
The Internet of Things, also known as IoT is the notion that more devices are becoming smarter and more connected to people and to each other. This applies to a number of markets ranging from industrial to metering, consumer, lighting, white goods and automotive. READ SLIDEIoT is a huge market and dwarfs all other opportunities for the semiconductor industry as virtually every device or system equipped with electronics of any kind will be connected to the Internet in some way. As the semiconductor industry has transitioned from PCs to mobile, IoT will now rise to become the predominant market. This transition will favor ultra-low power and integration of microcontrollers, wireless connectivity, security, touch technologies and sensor management products. -------------------------------------------------------------------------------------Already winning in IoT
The acquisition of Ozmo, Inc., a leading provider of ultra-low power Wi-Fi solutions, that we made last December will expand Atmel’s wireless offerings and enhances a developers’ ability to design smart, connected devices, including devices targeted for “The Internet of Things.” This acquisition complements our current wireless portfolio with wireless end points, and ties in very nicely with several of our current product lines including smart metering, touch, automotive and sensor or sensor management. Wi-Fi connectivity can connect the hundreds of millions of devices in the market to be connected. Wireless, especially the Wi-Fi market has tremendous market growth opportunity.We are currently very well positioned with our product portfolio and focus on key market segments including touch, automotive, sensors, smart metering and wireless to ---------------- 2013 Corporate Objectives
Our AVR microcontrollers have broad customer reach through our software Studio development platform with over 65K active developers, through our Atmel Gallery App Store with over 50K users.Even more, AVR has been the favorite with the Arduino community. community consists of professional engineers, hobbyists and students that use an Arduino board, with an AVR device, to jump-start their designs. Over 1.2 M Arduino development boards in the market with the majority of these boards powered by an AVR. Over 200K members in our AVR Freaks community.Since most 32-bit users are also 8-bit customers, we are using our broad global base of AVR customers as a key base to grow our 32-bit business.-------------------Opportunity in IoT
We're a leading supplier of 8-bit microcontrollers. In fact, in 2012, we're recognized as the industry's third largest supplier worldwide and that growth has been driven by Atmel's proprietary, AVR architecture. This is something that was invented and driven by Atmel, the AVR architecture, as compared to other architectures, has been demonstrated to be higher performance, much more efficient and extremely low power. In the 32-bit space, we've been a very fast-growing major supplier. We have actually grown >36% annual – on a compound annual basis between 2009 and 2013. For the full year 2013, our 32-bit microcontrollers grew an impressive 19% from the prior year. We offer both an AVR architecture and an ARM based architecture. In this marketplace, we're actually the world's fifth largest supplier in 2012, when you exclude smartcards. The 2013 market share results come out in the spring from Gartner and iSuppli. And we've actually done a lot now to sort of integrate both the ARM and AVR architectures under one ecosystem. So we have what's called the Atmel Studio 6, which is our design tool suite and other types of application support, which supports both the ARM architectures and AVR architectures so our customers within that one environment can design with both, share code with both, and really share and utilize whatever is the best microcontroller architecture for them. We've also been the market leader in the area called touch. -------------------------------------------------Taking a closer look at the growth of the overall microcontroller market excluding Smart Cards.