IT BDM (business decision-maker) topic discussing the evolution of collaboration from document-centric to engagement-centric (social), and how the SharePoint platform is also evolving to meet this customer need.

1. From Content Management
to Engagement:
SharePoint’s Move Toward Social Collaboration
CHRISTIAN BUCKLEY
CHIEF EVANGELIST @METALOGIX

2. Christian Buckley
Chief Evangelist & SharePoint MVP
Metalogix
cbuck@metalogix.com
www.buckleyplanet.com
@buckleyplanet

3. Our Continuing Mission:
Improve the use and performance of
Enterprise Content to
power knowledge sharing and
collaboration.
14,000+ customer license shipped
Fastest Growing and Largest ISV.
Complete & Best-of-Breed SharePoint
Infrastructure Management Suite
We are committed to your
Success with SharePoint

4. Best of Breed
Content Infrastructure Management Suite
Single Source to Deploy, Operate, and Protect SharePoint
•
Provide single source delivery of complete suite of
best-in-class SharePoint technology
•
Now offering the industry’s premier SharePoint
governance, backup and monitoring.
•
Deliver world-class live 24x7 support to our customers
•
Over 14,000 customers in 86 countries on 7 continents
•
The fastest growing SharePoint-focused Independent
Software Vendor (ISV) in the world

5. From Content Management
to Engagement

What I’ll cover today:
•
Where we are today with SP2013
•
The evolution of collaboration
•
Things to consider as you transition
to systems of engagement

6. SharePoint 2013
was a pivotal
release

7. WCM

8. Social

9. Office

10. Search

11. Online
st
1

12. Do you recognize these
business problems?
• Adoption issues
• Weak usage of taxonomy
and templates
• Poor collaboration
• Slow to realize
benefits of
SharePoint
investments

13. We’re moving from these
“systems of record” to a more
social, collaborative “systems of
engagement” model
~ John Mancini, CEO of AIIM.org

14. Case Study
AOL took a conjoint approach to understand the DNA of
comments within their sites. They looked at:

fact based comments

clarity of thought

original article criticism

name (full name, nicknames, anonymous)

icon (author picture, avatar)

adherence to party lines

Grammar
AOL’s analysis showed what people cared about:

style -- 7% (not very important)

individual substance - 14% mildly important

community involvement -- 19% somewhat important

personal identity --- 19% somewhat important

relationship to content - 42% very important

15. Interesting stat:
70% of users
are replying
to each other

16. The nature of how we
collaborate has evolved,
and continues to evolve

17. +

18. As organizations move from
systems of record to systems
of engagement, they are:

19. Focusing on the end user experience

20. Consolidating and optimizing

21. Trying to understand what can and
should be moved to the cloud

22. Seriously thinking about how to
integrate social into everything they do

23. Things to consider as you
focus more on engagement:

24. Things to consider:

Be clear on your system constraints

Understand and prioritize your key use cases

Determine what should be local, what can
be in the cloud, what should be available
via mobile devices

Constantly review and take action on what
can be automated and optimized

25. Thank you!
cbuck@metalogix.com
www.buckleyplanet.com
@buckleyplanet