From co-creation to structural collaboration at Best of ESOMAR Germany

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From co-creation to structural collaboration: How online customer communities reshape business by Tom De Ruyck (Head of Consumer Consulting Boards at InSites Consulting), presented at the Best of ESOMAR event in Frankfurt (DE) on Monday February 17, 2014.

#1

@tomderuyck

Communities can
be representative

#2

@tomderuyck

The more participants,
the better

#3

@tomderuyck

They are not in it
for the money

#4

@tomderuyck

Gamified research is only
nice for the partcipant

#5

@tomderuyck

Projective/creative techniques
are too difficult online

#6

@tomderuyck

Mobile gives you
more of the same

#7

@tomderuyck

Members can help you in doing a better
job as a researcher

Managing Partner &
Head of Consumer Consulting Boards

@tomderuyck
tom@insites-consulting.com

24/7 dialogues with customers in a community? Yes, we can! (by Tom De Ruyck and Anouk Willems), presented at the ESOMAR CEE Research Forum in Prague (CZ) on Monday March 18, 2013. In a research world where questionnaires of more than 20 minutes are considered to be ‘not done’ and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues with one’s customers in an online community. It is possible, however! In this interactive session, the ‘wow’ and the ‘how’ of Market Research Online Communities, the rising star of online qualitative research, is illustrated.

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