The Consumer Consulting Board: How Online Customer Communities will reshape your Business (by Tom De Ruyck), presented at the NewMR Social Media Research Webinar on October 9, 2012.
The Consumer Consulting Board - How Online Customer Communities will reshape ...Tom De Ruyck
In this brand new presentation, Tom elaborates on what’s next for ‘Online Research Communities’ in terms of new tools and new possibilities. He pays special attention to how to really engage with consumers, how to report results in an impactful way and how to embed the voice of the customer within all departments of the organization. In other words how to give consumers a seat on the board of your company. Tom also argues that there are marketing leverage effects to running consumer communities, as is illustrated by a multitude of new client cases.
The Consumer Consulting Board: How Online Customer Communities will reshape y...InSites on Stage
The Consumer Consulting Board: How Online Customer Communities will reshape your business (by Tom De Ruyck), presented at the AMSRS National Conferences in Melbourne (AU) on Thursday September 6, 2012.
The Consumer Consulting Board at MRS Online Research CongressInSites on Stage
The Consumer Consulting Board: How Online Customer Communities will reshape your business (by Thomas Troch and Sébastien Van Laere) at the MRS Online Research Congress in London (UK) on Thursday January 17, 2013.
Smartees Summer School: The Consumer Consulting BoardInSites on Stage
This is the full slidedeck of the third session of our Smartees Summer School on the Consumer Consulting Board. In this session, Thomas Troch (Research Director, InSites Consulting) elaborate on why your key customers need a seat on your board and Online Research Communities will reshape your business.
Did you ever wonder how you can detect powerful consumer insights and set them apart from the ones that won’t be game changers? What is a good insight and how can it be a springboard for future marketing actions? The path we follow to uncover these deep and potent insights here at InSites Consulting is elaborated here. In this paper, the focus lies on insight validation, the often skipped but necessary step in the consumer insight process and how insight validation can help unlock the insights with the greatest innovation, activation or branding potential.
Understanding Strategic Planning: What would you ask?Alex Goh
So lets say you wish to amp up your understanding on strategic planning. Now imagine you could ask a fellow Planner anything - what would you ask? The above is a compilation of 4 questions - from one Planner to another.
But it's but ONE way of answering those questions. How would you have answered differently?
Be it an alternative answer, or a new question, feel free to drop a comment below (or start your own Q&A) and see what kind of conversation ensues.
The Consumer Consulting Board - How Online Customer Communities will reshape ...Tom De Ruyck
In this brand new presentation, Tom elaborates on what’s next for ‘Online Research Communities’ in terms of new tools and new possibilities. He pays special attention to how to really engage with consumers, how to report results in an impactful way and how to embed the voice of the customer within all departments of the organization. In other words how to give consumers a seat on the board of your company. Tom also argues that there are marketing leverage effects to running consumer communities, as is illustrated by a multitude of new client cases.
The Consumer Consulting Board: How Online Customer Communities will reshape y...InSites on Stage
The Consumer Consulting Board: How Online Customer Communities will reshape your business (by Tom De Ruyck), presented at the AMSRS National Conferences in Melbourne (AU) on Thursday September 6, 2012.
The Consumer Consulting Board at MRS Online Research CongressInSites on Stage
The Consumer Consulting Board: How Online Customer Communities will reshape your business (by Thomas Troch and Sébastien Van Laere) at the MRS Online Research Congress in London (UK) on Thursday January 17, 2013.
Smartees Summer School: The Consumer Consulting BoardInSites on Stage
This is the full slidedeck of the third session of our Smartees Summer School on the Consumer Consulting Board. In this session, Thomas Troch (Research Director, InSites Consulting) elaborate on why your key customers need a seat on your board and Online Research Communities will reshape your business.
Did you ever wonder how you can detect powerful consumer insights and set them apart from the ones that won’t be game changers? What is a good insight and how can it be a springboard for future marketing actions? The path we follow to uncover these deep and potent insights here at InSites Consulting is elaborated here. In this paper, the focus lies on insight validation, the often skipped but necessary step in the consumer insight process and how insight validation can help unlock the insights with the greatest innovation, activation or branding potential.
Understanding Strategic Planning: What would you ask?Alex Goh
So lets say you wish to amp up your understanding on strategic planning. Now imagine you could ask a fellow Planner anything - what would you ask? The above is a compilation of 4 questions - from one Planner to another.
But it's but ONE way of answering those questions. How would you have answered differently?
Be it an alternative answer, or a new question, feel free to drop a comment below (or start your own Q&A) and see what kind of conversation ensues.
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.
SPARK 2016: Inbound Marketing vs Account Based Marketing: A False Choice?TrackMaven
See Joe Chernov's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
We marketers are prone to FCS: False Choice Syndrome. Our programs are paid or organic, inbound or outbound, left brain or right brain. A similar zero sum situation has emerged over the past year: inbound / content marketing or account-based marketing. For most companies, absolutes are impediments to success. A blend of strategies is generally the best path. This example-rich session will explore the relationship between inbound marketing and content marketing and highlight ways to strike a balance.
Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand.
But in this abundance of models and theories, marketers might find themselves lost in translation. In this presentation, we aim to simplify the world of marketing and bundle these frameworks in three main Brand Religions beyond the classic ‘Kotler-ian’ thinking, nl penetration, influencers and relationship religions.
This presentation was nominated at the Brilliant Presentation Awards 2013. In this slideshow, I brought together key approaches towards insight in advertising creation process. You may learn: why do we need to find and understand consumer insights; what is a consumer insight; why it's so important for brands; how to find real consumer insights; know the pathway towards insight; insight verification; how to be insightful; case studies on insight building.
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
Smartees Summer School: How to market, research?InSites on Stage
This is the full slidedeck of the fourth session of our Smartees Summer School on the How to market, research? In this session, Tom De Ruyck (Managing Partner & Head of Consumer Consulting Boards) elaborates on how to bring research to life involving the entire organization.
On December 18, InSites Consulting organized a Webinar on 'Co-creating concepts & ideas'. The main focus is on how to increase the relevance and impact of your innovations. This main team is elaborated, illustrated by some case studies of Airfrance and KLM, Heinz, eBay, Heineken and Vodafone.
On Wednesday 12 June 2012 (a week after the MOAwards) InSites Consulting organised an afternoon seminar on the latest developments in Research Communities. During this Smartees we present 2 of our community cases that were nominated (one of the 2 even awarded) for the MOA Innovation Award.
This is the full presentation of the introduction to young advertising students from the Belgian Advertising School to the world of market research (6 October, 2014). Presentation by Hakim Zemni, Katia Pallini & Tom De Ruyck.
From co-creation to structural collaboration at Best of ESOMAR GermanyInSites on Stage
From co-creation to structural collaboration: How online customer communities reshape business by Tom De Ruyck (Head of Consumer Consulting Boards at InSites Consulting), presented at the Best of ESOMAR event in Frankfurt (DE) on Monday February 17, 2014.
24/7 dialogues with customers in a community? Yes, we can! (by Tom De Ruyck and Anouk Willems), presented at the ESOMAR CEE Research Forum in Prague (CZ) on Monday March 18, 2013. In a research world where questionnaires of more than 20 minutes are considered to be ‘not done’ and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues with one’s customers in an online community. It is possible, however! In this interactive session, the ‘wow’ and the ‘how’ of Market Research Online Communities, the rising star of online qualitative research, is illustrated.
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.
SPARK 2016: Inbound Marketing vs Account Based Marketing: A False Choice?TrackMaven
See Joe Chernov's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
We marketers are prone to FCS: False Choice Syndrome. Our programs are paid or organic, inbound or outbound, left brain or right brain. A similar zero sum situation has emerged over the past year: inbound / content marketing or account-based marketing. For most companies, absolutes are impediments to success. A blend of strategies is generally the best path. This example-rich session will explore the relationship between inbound marketing and content marketing and highlight ways to strike a balance.
Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand.
But in this abundance of models and theories, marketers might find themselves lost in translation. In this presentation, we aim to simplify the world of marketing and bundle these frameworks in three main Brand Religions beyond the classic ‘Kotler-ian’ thinking, nl penetration, influencers and relationship religions.
This presentation was nominated at the Brilliant Presentation Awards 2013. In this slideshow, I brought together key approaches towards insight in advertising creation process. You may learn: why do we need to find and understand consumer insights; what is a consumer insight; why it's so important for brands; how to find real consumer insights; know the pathway towards insight; insight verification; how to be insightful; case studies on insight building.
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
Smartees Summer School: How to market, research?InSites on Stage
This is the full slidedeck of the fourth session of our Smartees Summer School on the How to market, research? In this session, Tom De Ruyck (Managing Partner & Head of Consumer Consulting Boards) elaborates on how to bring research to life involving the entire organization.
On December 18, InSites Consulting organized a Webinar on 'Co-creating concepts & ideas'. The main focus is on how to increase the relevance and impact of your innovations. This main team is elaborated, illustrated by some case studies of Airfrance and KLM, Heinz, eBay, Heineken and Vodafone.
On Wednesday 12 June 2012 (a week after the MOAwards) InSites Consulting organised an afternoon seminar on the latest developments in Research Communities. During this Smartees we present 2 of our community cases that were nominated (one of the 2 even awarded) for the MOA Innovation Award.
This is the full presentation of the introduction to young advertising students from the Belgian Advertising School to the world of market research (6 October, 2014). Presentation by Hakim Zemni, Katia Pallini & Tom De Ruyck.
From co-creation to structural collaboration at Best of ESOMAR GermanyInSites on Stage
From co-creation to structural collaboration: How online customer communities reshape business by Tom De Ruyck (Head of Consumer Consulting Boards at InSites Consulting), presented at the Best of ESOMAR event in Frankfurt (DE) on Monday February 17, 2014.
24/7 dialogues with customers in a community? Yes, we can! (by Tom De Ruyck and Anouk Willems), presented at the ESOMAR CEE Research Forum in Prague (CZ) on Monday March 18, 2013. In a research world where questionnaires of more than 20 minutes are considered to be ‘not done’ and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues with one’s customers in an online community. It is possible, however! In this interactive session, the ‘wow’ and the ‘how’ of Market Research Online Communities, the rising star of online qualitative research, is illustrated.
Presented by Anouk Willems, Anita Peerdeman & Tom De Ruyck (InSites Consulting) at MIE 2015 on Thursday February 5, 2013.
Het genereren van impact is misschien wel DE grootste uitdaging voor de marktonderzoeker van vandaag. Maar hoe denken klanten eigenlijk over de impact van inzichten? Tijdens deze sessie praten we met insight professionals en marketeers en ontdekken we de best practises over het vergroten van impact van marktonderzoek.
This is the full slidedeck of our 'Creating Universal Brands' Smartees Webinar. The main focus is on how Consumer Consulting Boards can help brands run international/global projects in an easier, more cost-efficient way and how longitudinal consumer connection unveils insights you did not discover before.
The Consumer Consulting Board Smartees Webinar (Session 1&2)InSites on Stage
This is the full slidedeck of our 'Consumer Consulting Board' Smartees Webinar of 25 April, 2013 (Session 1&2). The main focus is on how you can give your consumers a seat on the board of your company, illustrated with a case from H.J. Heinz. Presentation by Tom De Ruyck (Head of Research Communities) & Anouk Willems (Research Innovation Manager)/Sébastien Van Laere (Research Consultant)
Utilising social media analytics to drive more targeted marketingJim HAYSOM
Utilising social media analytics to drive more targeted marketing.
This presentation provides 8 key considerations for utilising social media analytics to drive more targeted marketing.
These slides were presented at ad:tech London 2014 Conference on the 22 October 2014 by Jim Haysom, formally Business Development Director of Auto Trader and Jamie Riddell, founder of BirdSong, a world leading pay as you go social analytics tool.
Follow Jim Haysom on Twitter @jimhaysom
Follow Jamie Riddell on Twitter @jamieriddell
The end of average is over: how to bring back our EDGE?InSites on Stage
No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.
Fast-forward to more contextual, more agile and smarter qualitative research, a presentation by Annelies Verhaeghe & Sophie Van Neck for the ESOMAR Qualitative Research Congress on November 7, 2018 in Porto (PT).
Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research more agile, more contextual and smarter. To explore the opportunities that chat offers, we decided to set up an experiment with Heineken. Join us on our journey and discover what we think might be the future of qual!
Market Research Today, Tomorrow and the Day after TomorrowInSites on Stage
Market Research in Germany – A picture of the future of the German research industry based on a study among German corporate researchers. Presented by Tom De Ruyck at the Planung & Analyse Insights 2017 event in Frankfurt (DE).
Does the future of your business depend on luck? Only 11% of decisions are taken with input from consumers, yet in these fast-forward times the need for agile consumer connection is growing. Not only do the traditional long linear research cycles need to move towards ongoing ‘test-learn-developed’ cycles, the technological (r)evolution brings many opportunities for research.
Presentation on contemporary consumer conversations by Annelies Verhaeghe as presented at Confirmit’s Mind Your Language Event in London in June 2017.
De Comeos e-commerce studie zit al aan de zevende editie en is het grootste e-commerce consumentenonderzoek in België, in samenwerking met InSites Consulting. In deze studie schetsten we een duidelijk beeld van de Belgische e-consument en hoe die evolueert in al zijn aspecten. Hét rendez-vous van het jaar voor iedere handelaar die intensief bezig is met e-commerce en omnichannel.
By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras and basic virtual reality, your clients can now experience the world of their consumer.
Rumblings about virtual reality and its promise have been around for years. Now, the promise has arrived. Come to see how virtual reality is already making an impact in our industry. A presentation by Thomas Troch, Business Director at InSites Consulting
The patient is no longer patient. Presentation of Christophe Jauquet (Business Director Health & Medical, InSites Consulting) at the European Health Insurance Conference in Berlin on Friday 23 March, 2017.
Community member disengagement: a fundamental threat for viable research communities, presented by Steven Debaere (PhD IESEG) in collaboration with InSites Consulting at the ASC International Conference in Winchester on September 9, 2016.
This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
Shaping your business together with patients Smartees WebinarInSites on Stage
This is the full slidedeck of our Smartees Webinar on 'Shaping your business together with patients', hosted on June 9 and streamed life from our Ghent office. Presentation by Christophe Jauquet (Business Director Health & Medical) & Sarah Van Oerle (Reserach Consultant).
Alieke Stubbe's pitch for the Febelmar Young Talent Award. The challenge? How can the research industry prepare itself today in order to be ready for challenges of tomorrow. With her presentation on the price of privacy Alieke convinced the jury of her talent and was therefore awarded Febelmar Young Talent of 2016.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Stockholm on Thursday 12 November 2015 by Hakim Zemni (Managing Director, InSites Consulting) & Tom De Ruyck (Managing Partner, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in New York on Tuesday 3 November 2015 by Filip De Boeck (Managing Partner, InSites Consulting), Tom De Ruyck (Managing Partner, InSites Consulting) & Niels Schillewaert (Managing Partner & Co-Founder, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dannon case study.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Ghent on Tuesday 27 October 2015 by Hakim Zemni (Managing Director, InSites Consulting Belgium), Tom De Ruyck (Managing Partner InSites Consulting) and Tim Duhamel (Chief Strategy Officer, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Amsterdam on Thursday 15 October 2015 by Anita Peerdeman (Managing Director, InSites Consulting the Netherlands), Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
21. Communication is key!
Conversations from internal stakeholders Proud Conversation
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Boring Adored
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Conversations from external stakeholders
@tomderuyck