#DDTT meetup #7 Amsterdam - Results on the state of the Dutch CRO Industry survey

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Ton Wesseling, founder of Online Dialogue and Webanalisten.nl presenting in Amsterdam on July 4th 2017 on the Results on the state of the Dutch CRO Industry survey

Marketing

#DDTT - Ton Wesseling - Online Dialogue - @TonW

#DDTT - Ton Wesseling - Online Dialogue - @TonW
September 9th, 2017

#DDTT - Ton Wesseling - Online Dialogue - @TonW
http://anali.st/croresults2017

#DDTT - Ton Wesseling - Online Dialogue - @TonW
480survey starts

#DDTT - Ton Wesseling - Online Dialogue - @TonW
142completed the full survey
and are running CRO activities

#DDTT - Ton Wesseling - Online Dialogue - @TonW
Small (30%)
Medium (35%)
Large (35%)
Company size

#DDTT - Ton Wesseling - Online Dialogue - @TonW
Specialist (71%)
Specialist / Manager

#DDTT - Ton Wesseling - Online Dialogue - @TonW
Average age: 34,5

#DDTT - Ton Wesseling - Online Dialogue - @TonW
4years, average CRO experience
agency side

#DDTT - Ton Wesseling - Online Dialogue - @TonW
11years, work experience

#DDTT - Ton Wesseling - Online Dialogue - @TonW
Team (65%)
CRO Team or just 1 person

#DDTT - Ton Wesseling - Online Dialogue - @TonW
71/2experiments started per month
(agency side)

#DDTT - Ton Wesseling - Online Dialogue - @TonW
CRO research
Sometimes or
never
Often or
Always

#DDTT - Ton Wesseling - Online Dialogue - @TonW
44%winning experiments
(agency side)

#DDTT - Ton Wesseling - Online Dialogue - @TonW
Implemented < 2 months (52%)
Winning experiments implemented within 2 months:

#DDTT - Ton Wesseling - Online Dialogue - @TonW
Companies (32%)
25% or less winners implemented within 2 months:

#DDTT - Ton Wesseling - Online Dialogue - @TonW
25%more implementations
when working with an agency

#DDTT - Ton Wesseling - Online Dialogue - @TonW
Workﬂow tools

#DDTT - Ton Wesseling - Online Dialogue - @TonW
Experimenting is more
than getting things done,
it’s about user insights

#DDTT - Ton Wesseling - Online Dialogue - @TonW
A/B-test tools

#DDTT - Ton Wesseling - Online Dialogue - @TonW
Fast growing this year:
(prediction based on survey)

Optimizely, Google Optimize, Custom build
inhouse solutions, Convert and AB Tasty

#DDTT - Ton Wesseling - Online Dialogue - @TonW
It’s not about the tool, it’s about
the people that use the tool

(and get those winners implemented!)

#DDTT - Ton Wesseling - Online Dialogue - @TonW
3.7out of 5
is the highest score on tool happiness…

#DDTT - Ton Wesseling - Online Dialogue - @TonW
28%is also using
their A/B-test tool for personalization

#DDTT - Ton Wesseling - Online Dialogue - @TonW
We will be repeating this
research every 6 months!

#DDTT - Ton Wesseling - Online Dialogue - @TonW
Thank you
http://anali.st/croresults2017

#DDTT - Ton Wesseling - Online Dialogue - @TonW
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1. #DDTT - Ton Wesseling - Online Dialogue - @TonW

2. #DDTT - Ton Wesseling - Online Dialogue - @TonW September 9th, 2017

3. #DDTT - Ton Wesseling - Online Dialogue - @TonW

4. #DDTT - Ton Wesseling - Online Dialogue - @TonW

5. #DDTT - Ton Wesseling - Online Dialogue - @TonW

6. #DDTT - Ton Wesseling - Online Dialogue - @TonW http://anali.st/croresults2017

7. #DDTT - Ton Wesseling - Online Dialogue - @TonW 480survey starts

8. #DDTT - Ton Wesseling - Online Dialogue - @TonW 142completed the full survey and are running CRO activities

9. #DDTT - Ton Wesseling - Online Dialogue - @TonW Small (30%) Medium (35%) Large (35%) Company size

10. #DDTT - Ton Wesseling - Online Dialogue - @TonW Brand side (69%) Brand / Agency

11. #DDTT - Ton Wesseling - Online Dialogue - @TonW Specialist (71%) Specialist / Manager

12. #DDTT - Ton Wesseling - Online Dialogue - @TonW

13. #DDTT - Ton Wesseling - Online Dialogue - @TonW Average age: 34,5

14. #DDTT - Ton Wesseling - Online Dialogue - @TonW 3years, average CRO experience brand side

15. #DDTT - Ton Wesseling - Online Dialogue - @TonW 4years, average CRO experience agency side

16. #DDTT - Ton Wesseling - Online Dialogue - @TonW 11years, work experience

17. #DDTT - Ton Wesseling - Online Dialogue - @TonW

18. #DDTT - Ton Wesseling - Online Dialogue - @TonW Team (65%) CRO Team or just 1 person

19. #DDTT - Ton Wesseling - Online Dialogue - @TonW 6experiments started per month (brand side)

20. #DDTT - Ton Wesseling - Online Dialogue - @TonW 71/2experiments started per month (agency side)

21. #DDTT - Ton Wesseling - Online Dialogue - @TonW CRO research Sometimes or never Often or Always

22. #DDTT - Ton Wesseling - Online Dialogue - @TonW 41%winning experiments (brand side)

23. #DDTT - Ton Wesseling - Online Dialogue - @TonW 44%winning experiments (agency side)

24. #DDTT - Ton Wesseling - Online Dialogue - @TonW Implemented < 2 months (52%) Winning experiments implemented within 2 months:

25. #DDTT - Ton Wesseling - Online Dialogue - @TonW Companies (32%) 25% or less winners implemented within 2 months:

26. #DDTT - Ton Wesseling - Online Dialogue - @TonW 25%more implementations when working with an agency

27. #DDTT - Ton Wesseling - Online Dialogue - @TonW Brand side (54%) Experiments prioritization methodology Agency side (85%)

28. #DDTT - Ton Wesseling - Online Dialogue - @TonW Brand side (46%) Centralized storage of insights from experiments Agency side (65%)

29. #DDTT - Ton Wesseling - Online Dialogue - @TonW Brand side (46%) Workﬂow tool for running experiments Agency side (65%)

30. #DDTT - Ton Wesseling - Online Dialogue - @TonW Workﬂow tools

31. #DDTT - Ton Wesseling - Online Dialogue - @TonW

32. #DDTT - Ton Wesseling - Online Dialogue - @TonW

33. #DDTT - Ton Wesseling - Online Dialogue - @TonW Experimenting is more than getting things done, it’s about user insights

34. #DDTT - Ton Wesseling - Online Dialogue - @TonW A/B-test tools

35. #DDTT - Ton Wesseling - Online Dialogue - @TonW

36. #DDTT - Ton Wesseling - Online Dialogue - @TonW

37. #DDTT - Ton Wesseling - Online Dialogue - @TonW

38. #DDTT - Ton Wesseling - Online Dialogue - @TonW Fast growing this year: (prediction based on survey) Optimizely, Google Optimize, Custom build inhouse solutions, Convert and AB Tasty

39. #DDTT - Ton Wesseling - Online Dialogue - @TonW It’s not about the tool, it’s about the people that use the tool (and get those winners implemented!)

40. #DDTT - Ton Wesseling - Online Dialogue - @TonW 3.7out of 5 is the highest score on tool happiness…

41. #DDTT - Ton Wesseling - Online Dialogue - @TonW 28%is also using their A/B-test tool for personalization

42. #DDTT - Ton Wesseling - Online Dialogue - @TonW We will be repeating this research every 6 months!

43. #DDTT - Ton Wesseling - Online Dialogue - @TonW Thank you http://anali.st/croresults2017

44. #DDTT - Ton Wesseling - Online Dialogue - @TonW

45. #DDTT - Ton Wesseling - Online Dialogue - @TonW September 9th, 2017

46. #DDTT - Ton Wesseling - Online Dialogue - @TonW

47. #DDTT - Ton Wesseling - Online Dialogue - @TonW The next October 10th, 2017

#DDTT meetup #7 Amsterdam - Results on the state of the Dutch CRO Industry survey

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