1. LUCY
HUMPHREYS
Brand Partnerships &
Experiential Marketing
Specialist.
LinkedIn Profile
PROFILE
PROFILE
Commercially minded, creative
thinker with a passion for creating
immersive brand experiences and
integrated marketing campaigns.
Accomplished in stakeholder
management & maintaining
project deadlines.
Ideation, concept validation,
refinement of client briefs,
cultivating ideas, project
management & delivery to ensure
excellent partnerships and
authentic activations
Fuse Sport & Entertainment
ACCOUNT DIRECTOR
Jul’ 16 – Present
 Responsible for managing key accounts including Levi’s, Hilton, PepsiCo &
Boots
 Develop & activate integrated partnership solutions working with social
media, content and PR teams, specialising in the entertainment & lifestyle
sectors
 Feed in and support on global campaigns as necessary to ensure local
activation is aligned
 Work alongside Comms Planners and Strategists to grow OMD UK client
businesses, helping to navigate them through integrated media, partnerships
& immersive brand experience
 Grow and manage Fuse UK's fashion and lifestyle portfolio; working with
industry governing bodies to organise client thought leadership networking
events
 Budget management and reconciliation
 Driving Fuse UK business commercials
 Team management
Also @ Fuse Sport & Entertainment
ACCOUNT MANAGER & SENIOR ACCOUNT MANAGER
Jul’14 – Jul’16
 Key accounts included Vodafone and Hilton with campaign based work with
Levi’s and Google
 Converted Hilton, one of OMD UK’s biggest clients, into profitable Fuse
revenue stream
 Identified, pitched and won new business with OMD UK client, Sunglass Hut
and negotiated the contractual terms of Principal Sponsorship of London
Fashion Week
 Supported in the development of their global 360 Marketing campaign
 Forged close relationships with media owners and rights holders enabling me
to proactively pitch competitive opportunities to clients
 Support adhoc agency requests for clients including Google, DS & Estee Lauder
 Assisted in developing the global 360 marketing strategy and roll out
 Proactively pitched, developed and managed DoubleTree by Hilton's first
brand partnership - Headline Sponsorship of the Luna Outdoor Cinema Series
 Identified and proposed a number of opportunities to the senior brand
managers in order to develop a relevant strategic partnership opportunity
 New business development, management and retention
 Mid and post campaign analysis
ACCOUNT EXECUTIVE & SENIOR ACCOUNT EXECUTIVE
Jan’12 - Jul’15
 Supported across various teams within Fuse UK on the day-to-day running of
key accounts including Vodafone, Coty, Levi's and Boots
 Projects included one-off experiential campaigns and long-term integrated
partnership solutions
 Assisted in strategic planning and account development
 Managed CPAs and weekly status reports across active projects
 Managed all fashion approvals across Vodafone's sponsorship of London
Fashion Week and Vodafone London Fashion Weekend
 Assisted in all areas of finance - budgeting, raising purchase orders, invoicing
AREAS OF EXPERTISE
Creative thinking
Strategy
Integrated Brand Partnerships
Sponsorship activation
Relationship management
Budget & forecasting
Campaign planning
Implementation and coordination
Project Management
Evaluation

2. THE BARRIE GILL AWARD FOR MOST PROMISING YOUNG SPONSORSHIP
EXECUTIVE 2015
Awarded by UK Sponsorship Awards 2015 sponsored by European Sponsorship
Association
OMG. UK SPRINGBOARD DIPLOMA 2015
10 month accelerated leadership programme in which I spent 6 weeks project
managing a communications strategy for a London based mental health charity
THE HARVEY NICHOLS FASHION RETAIL MANAGEMENT SCHOLARSHIP PRIZE ‘09
Awarded by Harvey Nichols for final year dissertation
NOMINATED BY BCU FOR THE GRADUATE FASHION WEEK CREATIVE MARKETING
AWARD 2009
REFEREES
(BA Hons) FASHION RETAIL MANAGEMENT (2:1)
Birmingham City University
2006 - 2009
Modules: Marketing, Fashion Buying, Event Management, Fashion Forecasting,
Human Resource Management, Product Development and Visual Merchandising.
Each module was supported by extensive research reports, creative mood boards
and PowerPoint presentations.
2:1 Dissertation: Fashion Revolution Challenge aimed to answer the question:
“With the notion of fast fashion perpetuating consumer demand and impatience
for the latest trends, is the idea of truly ‘no impact’ fashion completely idealistic?
Or is it closer than we think?”
SECONDARY AND SIXTH FORM EDUCATION
The Kingsley School for Girls, Leamington Spa, Warwickshire
1998 - 2005
X3 A-Levels in Business Studies, Theatre Studies & Psychology
X1 AS-Level in ICT
X9 G.C.S.E’s (all grades A*- C)
 Developed strong client management skills and relationships with media
owners, production partners and content agencies
 Regularly held brainstorm sessions to develop conceptual ideas
 Assist in event planning and onsite management at key events including
London Fashion Week, Vodafone London Fashion Weekend & The British
Fashion Awards
VISUAL BRAND MARKETING COORDINATOR, WOMENSWEAR
BHS, Arcadia Group, May – Dec’11
BUYING ADMIN ASSISTANT
Fortnum & Mason, Cook shop & Stationary, Nov’10 – May’11
RETAIL MARKETING COORDINATOR
Global Brands Group FIFA Business Unit, Mar - Oct’10
Fuse UK
Available on request
Character Reference
JENNIE BECKER
jennie.becker@rewardstyle.com