Scientists Attitudes Towards Outreach Not So GoodIn scientists’ own words, science outreach is a bleakprospect with limited room for improvement. Seventy-fourpercent of respondents list one or more significantimpediments to their ability to do science outreach, yet lessthan half have concrete ideas for how science outreachcould be improved.Ecklund et al. 2012 PLoS One
Little Reward Structure for OutreachScientists also perceive that they are rewarded little forscience outreach work, especially in the tenure process.Ecklund et al. 2012 PLoS One
Science Communication Exploding Online scienceseeker.org blogs.scientificamerican.com
Science Communication Exploding Online sciencepond.com twitter.com/jebyrnes/eemb
Post-#SciFund Data1.Rockethub server logs2. Public web statistics (e.g.Youtube hits)3. Survey of participants (80 questions)
#SciFund Round 1 by the Numbers• Covered by CNN, Forbes, Scientific American, NewScientist, MSNBC, and many other news outlets in USand internationally• $76,230 raised• ~1200 donors• 10 projects fully funded• average project yield: $1556
The Secret to #SciFund: Engagement Online Scientific Project presence fanbase views1 blog post / 1 Twitter 110 project month ≈ follower ≈ views ≈ 53 Twitter 1 project 1 contributor followers view Donor Money for Funding contributions research target met Average Average 20 project contribution ≈ raised ≈ views ≈ $55 $1,600 1 contributor Friends and family 50 Facebook friends ≈ 1 contributor You need to build a scientific fanbase! It is not possible to be an overnight success!
#SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the Crowdfunding Kingdom• The #SciFund Challenge• Lessons and Benefits of Engaging via Crowdfunding
How Can I Crowdfund my Science? • Build an audience for your work - Crowdfunding, Blog, Tweet, Science Cafes, etc. • Get trained in outreach - Media & social network training • Work to change academic culture & policy - Hiring & promotion practices - Collaboration with media & arts departments
A version of the 1000 True Fans ModelInterest in your research Super-engaged fans that contribute $ to your research Larger number of fans that don’t contribute, but are still impacted by your message Number of fans
Science Projects with Community Engagement Bring in $$$http://www.indiegogo.com/ubiome
Larger Benefits to Crowdfunding • Build bridges between science & society • Build investment in an NGOs science program • Enhanced science literacy • Science incubator for new projects • Look at it as funded outreach
reaching out with science message for its own sake BroaderScientists public research cash via crowdfunding
Collaborators: Barbara Walker, Zen FaulkesParticipants in Round 1: Aditya Rao, Ali Swanson, AndiWolfe, Andrea Lucky, Barbara Walker, Breanna Putman, ChipCochran, Daniel Karp, Daniel Mietchen, Debi Kilb, Diane Kelly, EricAbelson, Eric Basham, Holly Menninger, Jarrett Byrnes, JeffreyBodwin, Jennifer Schmitt, Jessica Carilli, John Gust, Jorge Mederos,Kalani Kirk Hausman, Katelyn Cavanaugh, Kelly Lyons, KellyWeinersmith, Kevin Fomalont, Kristina Killgrove, Lee Worden, LeviLewis, Lindsey Peavey, Luis Valledor, Luke Frishkoff, Marisa AlonsoNuñez, Marisa Tellez , Matthew Hutchins, Matthew S. Leslie, MeliaNafus, Rebecca Rashid Achterman, Robin Freeman, Ross Whippo,Scott Chamberlain, Shermin de Silva, Steve Herbert, Susan Tsang,Timothy Bonebrake, Walter Weare, Yoav Ram, Zen Faulkes
Round 2&3 now completeBlog: scifundchallenge.orgTwitter: #SciFundWheat, R.E., Wang, Y., Byrnes, J.E.K. &Ranganathan, J. (2012). Raising moneyfor scientific research throughcrowdfunding. Trends Ecol. Evol., 28, 71–72.