Frey farms
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Sarah Talley of Frey Farms Produce is negotiating with Walmart to supply pumpkins and watermelons. Frey Farms is a family owned business that supplies fresh produce but is smaller than suppliers Walmart prefers. Negotiating the price of watermelons for Fourth of July is challenging due to issues with supply and Walmart's demands for low prices. The document suggests Frey Farms take a collaborative approach, build a long term relationship with Walmart, and compromise on pricing to become a co-managed supplier rather than lose Walmart's business.
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walmart ppt.pdf
Walmart is the world's largest company by revenue and the largest private employer in the world. It was founded in 1962 by Sam Walton in Arkansas and is now headquartered in Bentonville, Arkansas. Walmart operates retail stores in various formats globally that sell a wide range of products at low prices as part of its strategy to dominate the retail market and drive competitors out of business.
Walmart ppt
Introduction to Wal-Mart
An American public corporation that runs a chain of large discount department stores & warehouse stores.
World's largest public corporation by revenue.
Largest private employer in the world.
Fourth largest utility or commercial employer.
Largest grocery retailer in the United States.
Largest toy seller in the United States.
World’s biggest retailer.
Buying and selling local farm products
Introduction
Demand for local food and other local farm products is ever rising ˑ , but consumers continue to value the convenience of purchasing groceries from a single, central location with regular, year-round accessibility. Stocking grocery stores with local food and farm products can be a win-win-win solution for grocers, consumers and farmers alike .
Marketing locally produced items allows community grocers to build on the value of their unique place-based brand in a way that large national chains cannot. Just like the broader term “Made in the USA,” products branded “local” express solidarity with other area businesses. Customers find value in the sense of connection that derives from knowing where products come from, and that their purchases help support the regional economy. A strong, loyal customer base can develop from championing locally produced products in grocery stores.
This guide, written by the Kansas Rural Center in collaboration with other partners of the Rural Grocery Initiative, is designed to support grocers interested in tapping into the local foods market for the benefit of their businesses and their communities. The pages that follow outline the benefits and challenges of buying and selling local food and farm products, and offer practical strategies and resources to support farm-to-grocer success.
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Krispy Natural is a cracker brand that was relaunched by Pemberton Beverage Division with improved taste, quality, and packaging. Market testing in two regions showed strong initial sales and share increases, though competitive response was a concern. While large retailers and buyers responded positively, some analysts questioned the sustainability of promotional discounts. Moving forward, the strategy is to position Krispy Natural as a premium, healthier cracker and use comparative advertising to differentiate it in competitive markets. If Frito Lay enters the category, Pemberton will emphasize Krispy Natural's natural ingredients and premium positioning to avoid direct competition.
Walmartsupplychain
Wal-Mart pioneered supply chain management practices that enabled its rapid growth into the largest retailer worldwide. It achieved supply chain efficiencies through direct sourcing, continuous replenishment with suppliers, and logistics optimization. However, competitors have now adopted similar practices, and Wal-Mart faces challenges maintaining its competitive edge amid increasing international failures and slowing domestic growth.
Walmart
Walmart is the world's largest company by revenue and largest private employer. Founded in 1962 in Arkansas by Sam Walton, Walmart operates retail stores across various formats globally. In fiscal year 2015, Walmart generated over $485 billion in revenue. Walmart pioneered the use of supply chain management and technology to offer customers low prices on a wide range of products.
Timmies presentation
This document discusses Tim Hortons' corporate strategy. It outlines Tim Hortons' mission and vision, as well as its strategies around being open 24/7 with drive-thrus, maintaining low prices through cost leadership, co-branding with Cold Stone Creamery, and expanding globally including testing cafes in the US. It also analyzes PEST factors like political instability affecting coffee supplies and potential regulations on food content. Finally, it presents a SWOT analysis of Tim Hortons' strengths in branding and quality products, weaknesses like overexposure and marketing to kids, opportunities in new markets and products, and threats from competitors.
Presentation on walmart
Walmart is a large retail corporation founded in 1962 that has grown to operate over 11,000 stores globally. It offers a variety of products including groceries, electronics, clothing, and more. Walmart has various store formats including discount stores, supercenters, and neighborhood markets. It aims to save people money so they can live better. While highly successful, Walmart also faces some criticism around its business practices.
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The managers achieve organizational objectives by getting work from
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Frey farms
- 1. Sarah Talley and Frey Farms Produce: Negotiating with Wal- Mart
- 2. About The Company • Family owned and operated supplier of fresh fruits and vegetables • Sarah Frey : CEO of Frey Farms Produce • Headquartered in Keenes, Illinois • Frey Farms supplied to local and regional customers in 1980 through independent grocers • They were Known for it’s Fresh: • Pumpkins Watermelons Cantaloupes
- 3. Background • ‘’Home grown Freshness’’ Emphasis; Direct delivery ensures freshness • direct store delivery routes and shipments to major distribution centres • In 1977 Sarah approached Walmart which has the aim of converting Division one stores into ‘’Supercentres’’ • Leading grocery stores and independent were supplied by Frey Farms • They used to manage massive operations from offices in Indiana and Illinois
- 4. Negotiating to Supply Pumpkins to Wal-Mart • Pumpkin Delivery to local Division one stores • Fair market price • Negotiation challenges : Logistical Efficiency ‘’Every day Low Prices’’ • Lack of Positioning • Products Differentiation
- 5. Suppliers Situation Short term Challenges Price of Watermelons • Fourth of July • Bad weather conditions and pest diseases ( Bacterial fruit blotch) , Demand> Supply • Variability exists in watermelon prices • Unable to match Wal-Mart’s price • Difficult & expensive to supply
- 6. Co-Management • Concept developed by Wal-Mart • Establishing Relationships • Frey farms was too small to be a supplier • Additional overhead costs •Charging higher price for the same product • Hesitant to sell to mega co-managed suppliers
- 7. Suggested Strategy Price of Watermelon Frey Farms Alternatives available Agree to Wal-Mart’s Low price Relative Power lies with Wal-Mart Sell Produce to other regional store Loosing Wal-Mart could lead to a long term loss for Frey farms
- 8. Negotiation Strategies 1. Avoiding Strategy : No win solution 2. Competing Strategy : A Company pushes its offer with no cooperation 3. Compromising strategy : Both parties meet halfway 4. Collaborating Strategy: Serves Interest to both the parties
- 9. Distributive Negotiation • Sarah Talley and Wal-Mart are in a distributive negotiation as they only haggle about the price for 4th of July watermelons • In such negotiations only one party can only win • Huge power difference
- 10. Frey Farms should: • Develop a systematic approach to reach top management • Use a Collaborative approach which will help them to achieve the co-managed supplier status • Focus on building a long term relationship with Wal-Mart and should show commitment's towards future growth together • Frey Farms should use an Intermediate pricing strategy to negotiate with Wal-Mart
- 11. Conclusion • Sarah Talley should compromise on the price issues to satisfy Wal-Mart’s needs • She should seek to build long term working relationship with them and achieve the goals of suppliers co- management • She must be collaborative and more about the relations rather than the outcomes