Plutus academy has been ranked as one of best bank coaching SSC coaching of India and this document discusses about Frenchise or Partnership opportunities.

1. Plutusacademy

2. Started in 2010 as online coaching.
Powered by a team of Top-B schools Alumnus with a history of delivering best in
the industry.
Extremely passionate set of people out to change the education industry in India
Leader in India and inspire to be the number one in the country

3. PLUTUS ACADEMY IS A JOURNEY, A MISSION,
A MOVEMENT!
A spirited effort to foster the next generation of India, the youth.
To shape their attitude & confidence, shatter the myths and mystic that
surrounds entrance exams due to proliferation of revenue oriented
coaching centers in India.
MISSION

4. To be the undisputed national
leader in the country in
alternative Career Consulting
and Guidance Industry…!
VISION

5. If you can dream it,
you can achieve it!!!
CORE VALUES
Team Plutusacademy Believes In
The Power Of Dreams!
Believes In The Human Spirit!

6. Competitive Tutorial Industry in India is over ` 5000 cr.
Domination of unorganized and local players
Last decade saw consolidation and greater branding
Bank , SSC , Other Government exams have large
number of aspirants and with 7th Pay commission
more and more candidates get attracted
Growing at 30% annually
Inconsistent performance by national players
Test Preparation
Industry Preview

7. Our Specialized
Training Programs
CAT
Common Admission
Test
18, 12 , 6-9
months,
Test series &
Correspondence
SCET
State Level
Common
Entrance Test12 , 6-9
months,
Test series &
Correspondenc
e
GMAT
Graduate
Management
Admission Test
3 months
course
GRE
Graduate
Record
Examination5 months
course
TOEF
LStandalone
,
Add-on
CLAT
& BBA
Undergraduate
course24, 12 , 6-9
months,
Test series
SSC
Campus
Recruitment
Specifically Targeting
Customized
Institutional
Requirements
IBPS GAT
E
Digital
Marketing

8. Only Premium Brand in the Industry
Focus on preparation rather than on results
Positioning around the centre head
Unlike industry norms of highlighting results/number of centers
Focus on the right audience
Clear motive to shrink the market
Get students with the right mind-set
Permanent faculty in all 6 centers.
KEY DIFFERENTIATORS

9. TEAM PLUTUS ACDEMY

10. Collectively, Team plutus academy has experience
of training more than 5000 students for
government exams
Track Record and our Goals
•Operating break even of any new centre in 6-8 months
• Any new centre rises to the market leader spot in first 2
years of operations
•Over 60 % market share by the end of three years
OUR EXPERTISE

11. Currently, we have 14 centers spread across 6
states
PLANS AHEAD
• To expand over 45 centers across 37 major cities, with a mix of owned and
franchisee operations
• To capitalize on growth of Computer-based Testing with a specialized online
product
Patna
Varanasi
Allahabad
Lucknow
Kolkatta
Kanpur
Muzaffarpur
Noida
OUR CENTERS

12. PLUTUS ACADEMY
c-59 , sector 2 , Noida, 201301
Corporate office
c-251 , sector 63 Noida
www.plutusacademy.com

13. Plutusacademy
Business Partnership
Model

14. Understanding Plutus academy or Business Partnership
Plutus academy
Business Partnership
Regular
Franchisee
The Licensor provides umbrella branding and
material plus employee training, the rest viz.
accountability, localized marketing & promotions,
running the centre is on the Licensee.
In plutusac Business Partnership Model, plutusac is
involved in the last mile operation also, by
implementing of Student Management System and
monitoring performance of Batch Mentors as well as
Marketing Team
plutusacademy takes ownership of the student
and guarantees 100% student satisfaction and
the best result in the market.

15. ✓ An Enthusiastic And Energetic Person With Focus And A Vision.
✓ Loads Of Passion To Teach And Mentor Students
✓ 1200-2000 centrally located, front facing infrastructure
✓ Strong Credentials in the city
✓ Understanding of the market
✓ Local network in schools, colleges and important government bodies
✓ `15-30 lakhs Investment capacity
✓ Experience in tutorial industry an added advantage
PRE-REQUISITES TO FRANCHISEE LEASE

16. DYNAMICS OF DAY TO DAY OPERATIONS
INFRASTRUCTURE REQUIREMENT
•2 Classrooms with capacity of 30 each (300 sq ft each)
•Computer Lab (200 sq ft)
•1 Reading Room
•2 Counseling Cubicles
•1 Faculty Lounge (100 sq ft)
•1 Operations Zone / Back Office
•1 Centre Manger Cabin
MAN POWER REQIREMENT
•1 Marketing Executive
•2 Counselor
•2 Full Time Faculty – Maths and Reasoning
•1 center manager (Quant or verbal faculty)
•1 Operation Executive

17. Launch Expenses : 5 Lakhs
Launch Expenses with respect to marketing
•Mix of following tools:
oNewspapers Advertisements
oHoardings, Banners and Posters
oMock SSC , Mock IBPS
oPresentation, Workshops and Seminars
LAUNCH EXPENSES

18. OPERATING COST ANALYSIS
Expenditure Category LOW HIGH
Rent and maintenance 40,000 70,000
Electricity Bill 15,000 25,000
Telephone Bill 7500 10,000
Salary to be paid by franchise 1,50,000 2,00,000
Routine marketing expenditure 1,25,000 1,50,000
Misc expenses 20,000 30,000
Total expenditure of running a
center
3,57,500 4,85,000
“COST WILL VARY FROM MARKET TO MARKET”
All Figures in Rs

19. CAT CMAT GMAT GRE TOEFL BBA CLAT CRAT
18 months 18 months 4 months Add-on 24 months 24 months 3 months
12 months 12 months Stand Alone 12 months 12 months
6 months 6 months Crash course Crash course
Test Series Test Series Test Series Test Series
REVENUE SOURCES

20. LICENSE FEES:
Royalty : 35%
*Varies from market to market
The royalty charges include:
• Royalty to use Endeavor brand/trade name and corporate image
• Full Material of respective exam
• Video Lectures
• Online doubt clearing sessions as well
• Mock test
Performance incentive on the basis of franchisee performance. On the basis of
grading given annually to the franchisee, royalty payments can be reduced to 28% of total
collections
ROYALTY
Student Market Fees Charged
700 - 800 Rs 3,00,000
800-1000 Rs 5,00,000
1000 - 1500 Rs 7,00,000

21. Full support in setting up a new franchisee
Full assistance in*:
– Marketing
Media Planning: Medium, Creative and Agency Coordination
PR Activity Calendar
Branding Activity Planning - Seminars and Workshops
Business Potential Mapping - Institutional Tie-ups, etc
– Recruitment & Training of the Marketing Staff
Corporate HR team centrally takes care of sourcing and staffing PR Activity Calendar
Formal Induction and Training program for every individual joining Endeavor irrespective of his/her function or role
* For first 6 months or till the time centre becomes self sufficient
OUR COMMITMENT

22. Full support on Operation and Administration system
•HO supports in the form of Batch planning, Scheduling, Student Monitoring System, Faculty Performance
Management, and Course flow.
•Technology Support by Indigenously designed software, developed specially to take care of daily needs for
smooth and standardized operation at each centre in the most effective and efficient way ensuring standardized
processes across country.
•Software takes care of everything right from ‘inquiry’ to ‘attendance’ to 'cash flow management’ through
different modules designed after a lot of research
•A screen shot of the same has been attached for your reference on the next slide
OUR COMMITMENT