This document provides strategies for standing out in business by kicking ass. It discusses 7 key strategies: 1) Know Your Customer, 2) Create an Intentional Experience, 3) Consistency, 4) Build a Kommunity, 5) Authenticity, 6) Provide Surprises, and 7) Be Super. For each strategy, it explains the importance and provides examples. The overall message is that to truly stand out, you must master all 7 strategies and kick ass in your industry.