This document discusses key metrics and strategies for building a business, including referrals, pursuing differentiation and low costs, identifying customers, practicing value innovation and compassion, and having the courage to be transformed by learning in order to make a difference for others. It emphasizes referrals, pursuing a blue ocean strategy of differentiation and low costs, identifying customers, and practicing value innovation and compassion.

1. One Metric That Matters
Nic DiPalma
nic@nicdipalma.com

2. Referrals
“Word of mouth” and peer-to-peer
marketing

3. 0$
Marketing budget
since 2005

6. Make a difference.

7. Blue Ocean Strategy
Pursuit of differentiation and low cost.

8. Identify customers.

12. Value innovation.

17. Practice compassion.

19. The desire to witness the impossible,
the audacity to challenge everything we believe,
the courage to be transformed by everything we learn,
and the compassion to make a difference for others.
Creativity