Pitching to investors? Take a look at the template you can use to set up your presentation.

1. PITCH THAT MATTERS- Prajyot Mainkar (Director-Androcid Media Pvt. Ltd.)

2. PITCHING IS NOT ‘JUST’ ABOUT
BUSINESS, ITS ABOUT TELLING A STORY

3. THE IDEAL
PITCH
Don’t miss the guidelines

4. SLIDE 1: COMPANY AND COVER
➤ Who are you and why you're
here? Keep it short and sweet.
We are X for Y.
➤ This is a quick one sentence
overview of your business and
the value that you provide to
your customers.
“AirBed&Breakfast
Book rooms with locals, rather than hotels

5. SLIDE 2: THE PROBLEM
➤ Clearly identify the need or
the problem you have
identified
➤ is it a real problem case?
“Price for Travellers is a concern
No easy way to book with locals or
become a host
hotels leave you disconnected from
the city and its culture

6. SLIDE 3: YOUR INSIGHTS
➤ Powerfully & crisply explain your
insights to solve the problem
➤ This is THE most important
slide.
“A web platform where users can
rent out their space to host traveler to:
Save Money
Make Money
Share Culture

7. SLIDE 4: VISUAL REFERENCE
➤ Investors love to see both
problem and solution rather than
just imagining
➤ Demo of web/app with key
features would help here.
➤ If Slide 4 is made, make sure
Slide 5 now has the flow chart to
show how your business works.
In short, Show the process of
execution of your business.

8. SLIDE 5: TRACTION/ VALIDATIONS
➤ Show your timeline and milestones
to date
➤ Growth metrics are key at early
stage
➤ Highlight press, partnerships,
accolades
➤ Customer success stories and/or
testimonials (Paid users?)

9. SLIDE 6: MARKET SIZE & POTENTIAL
➤ Define Your Market: What business/
space you are in
➤ Total Market Size: Dollar Size, Your
Place/Niche
➤ Customers: Clearly define exactly
who you serve
➤ Macro Trends & Insights
1.9 Billion+ Trips Booked (World Wide)
532M Budget&Online
10.6M Trips with AB&B
“
“

10. SLIDE 7: COMPETITION
➤ Be Bold and tell who’s your closest
competitor but clearly show how
different are you from them
➤ Where do you exist in the larger overall
Market Space?
➤ How is your place in the market unique
to you, and the right one for your
company growth and customers?
➤ Also share “Goto Market Plan” (Crisp)

11. SLIDE 8: CORE STRATEGY
(MARKETING & GROWTH)
➤ ‘No Brainer’ reason why your
business will succeed
➤ “Oh yes, that makes so much sense”
slide
➤ Where are your customers looking
today and finding help?
➤ Where will you get in front of them?
➤ How will you achieve your target
growth rates?
➤ What are the most important and
unique channels and methods you will
use to find and win customers?
➤ How are you doing it differently than
others in the space?

12. SLIDE 9: CASH FLOWS
➤ Include 3-5 years of financial
projections
➤ Mention key & critical assumptions
in your model of expenses,
customer conversion, market
penetration %

13. SLIDE 10: REVENUE MODEL
➤ Who is your primary customer &
how do you make money
➤ What is the pricing / model
Revenue and # of customers to date
➤ Show basic math on revenues and
conversion rates
➤ Life-time value of an average
Customer (How many months, how
many dollars?)

14. SLIDE 11: YOUR TEAM
➤ Highlight key team members and
their prior positions, successes,
domain expertise
➤ Demonstrate relevant experience
➤ Which roles are the keys to success
in your company/space?

15. AND NOW YOU TALK
INVESTMENT

16. “Don’t worry about failure; you only
have to be right once
-Drew Houston,
Dropbox CoFounder & CEO

17. THANK YOU
-Prajyot Mainkar,
(@Prajyotm/prajyotmainkar)