This document summarizes FreeCharge's experience with using social media, particularly Facebook, to build their brand and business. Some key points: - FreeCharge is an Indian mobile recharge and couponing startup that has gained over 50,000 Facebook fans and sees 2500+ daily transactions. - They found that building trust among users who were skeptical of "too good to be true" offers required showing real people having positive experiences. - Of various social media platforms, Facebook proved most effective due to its viral potential, ability to build an engaged audience, and integration of fans' posts into the brand's presence. - Successful Facebook strategies included launching contests and viral content to drive engagement, being actively responsive to

1. #SocialMedia
A Startup’s Learning
Startup Saturday, Mumbai

2. #Who - FreeCharge.in
• Get Retail Discount Coupons With Every Mobile Recharge.
• 50K+ Fans On Facebook.
• 2500+ transactions Daily
• 10K+ Coupons Couriered Daily.
• #2 Amongst Recharge Sites
• #2 Amongst Couponing Sites

3. #Why - Trust
• Free Recharge = Too Good To Be True
• Nigerian Scam
• Launch Offer
• Limitations

4. #What – Real People
• Make them say “It is for real”
• Make them show “It is for real”

5. #Where
• Twitter – Short Lived. TG Missing.
• Orkut – Little Viral. TG Inactive.
• FaceBook – Viral + Life + Audience
• Blogs – Works Great. Need meaty content.
• TV/Print Media – Not in our control (ET Now )
• Startup Saturday – Thank You!
• Complaint Forums – Bonus

6. #How
• Create Fan Page (or a Frandship Profile)
• Get a DP of Correct Dimension.
• Get 25 fans – Get a vanity URL
• Create Custom FBML Tab – Set As Default Landing Page
• Get a Curator (or two)
• A little $$ helps accelerate

9. Activate
• Contests – $$
• Conversations – Time
• Viral Stuff - Creativity
• Survey – Audience Motivation

10. #Contests - Upload Pics

11. #Viral

12. How To Talk
• Status Updates – Must Have Brand Name + Call to Action
• Consumer Responses - Must have data to Convince.
• General Query Replies - Will be tiring but gives real new
users so always reply in detail

13. #Sixers – What Worked
• Fan Pics = Brand Image + Story for
Retailers
• Conversation = Buzz
• Active Fans = Reduces load + Increases
Trust
• Trust Gained = Site Bounce Rate
Reduces

14. Bloopers
• Buying fans
• Solving Consumer Issues on Fan Page
• No Discipline + No Process =Sleepless nights
• Being inactive.
• Fan Page can became complaint forum
overnight

15. Let’s Talk
facebook.com/freecharge
facebook.com/eviral
Thank You