This document discusses cloud computing and Amazon Web Services. It defines cloud computing according to Gartner and outlines the key benefits including elastic capacity, faster time to market without initial investment, pay as you go pricing, and ability to focus on your core business. Success stories from companies like Zynga, Netflix, and Animoto are provided. Examples are given of how risk management and web startup companies can benefit from AWS. Common myths about cloud computing are debunked. The document concludes with instructions on getting started with AWS by creating an account and learning the basics.

1. Cloud computing and Amazon Web ServicesSimone BrunozziTechnology EvangelistAmazon Web Services, APAC

2. Who is Amazon.com?

3. Agenda1) Cloud Computing2) Success stories3) Amazon Web Services by example4) Cloud Computing Myths5) How to get started

4. Gartner's definitionCloud Computing:A style of computing in which elastic IT-enabled capabilitiesare delivered as a service to external customers using Internet technologies.Gartner, 2008DONE!

5. 1) Elastic CapacityDONE!

6. Predicting Infrastructure NeedsActual UsageDONE!CustomerDissatisfactionPredicted UsageCompute PowerWasteTime

7. 2) Faster time to marketDONE!

8. 3) No initial investment (No CapEx)DONE!

9. 4) Pay as you go, pay for what you useDONE!

10. 5) Focus on your businessDONE!

11. Cloud Computing (summary)Elastic CapacityFaster time to marketNo initial investment (No Capex)Pay as you go, pay for what you useFocus on your businessDONE!

12. Agenda1) Cloud Computing2) Success stories3) Amazon Web Services by example4) Cloud Computing Myths5) How to get started

13. Guess the companyAn online company It uses more than 12,000 serversThey have more than 230 million usersWhat's the company name?What do they do?

15. Zynga.comCreators of the most popular Facebook games: Farmville, Mafia Wars, Treasure Isle, Cityville, etc.More than 12,000 servers on AWS215+ million monthly users (MAU)50+ million daily usersCityville: from 0 to 100+ MAU, 43 days100% on AWS

17. Netflix.comMore than 10 Billion USD market cap

18. Migrating 100% on Amazon Web Services

19. So far: movie lists, website search, transcoding, recommendations, etc.

20. 10 M subscribers, 100k DVD titles"AWS let us focus on innovation"

21. Hungama.comLargest publisher of Bollywood moviesMobile / Digital / Promotional marketing"the old models caused delays in implementation, adversely affecting the time-to-market"Cloud computing introduced in 2008Now 80% on Amazon Web Services

22. Animoto.comSimple application:Upload picturesUpload / choose from existing musicA nice video is automatically createdIt runs 100% on AWSScaled from 80 to 3,500 servers (EC2 instances) in 3 days

23. Animoto: Video App on Amazon EC2Scaled to peak of 3,500 instances in 3 daysNumber of EC2 InstancesLaunch of Facebook modificationApr 12thApr 14thApr 15thApr 16thApr 18thApr 19thApr 20thApr 17thApr 13th

24. RedBus.inBus travels in IndiaIt runs 100% on AWS100+ bus operators2M+ tickets soldSaved 30-40% by moving to CloudReduced latency (4x)Expanding to other countries

25. Customers in 190 Countries

26. Asia Pacific customers

27. Agenda1) Cloud Computing2) Success stories3) Amazon Web Services by example4) Cloud Computing Myths5) How to get started

28. Example 1A Risk Management company(example: Bankinter, Spain)Problem:They need to analyze data as soon as the stock exchange closes, to find mistakes and correct them in time.This is usually very expensive.

29. Usage graph on Amazon EC2

30. Traditional solutionBuy a huge IT infrastructureHire people to manage itNegotiate contracts, etc.Manage the IT infrastructureEvery 2-3 years, major upgrade

31. Cloud solutionBenefits from Cloud Computing:No need for up front investmentsMassive cost savingsResources can focus on core businessHigher availabilityFaster time to market

32. Services usedServers on demand:Amazon EC2 (Elastic Compute Cloud)Storage:Amazon S3 (Simple Storage Service)

33. AWS Building blocks

34. Example 2A web startup company(example: 99design, Melbourne, AU)Problem:They want to launch a website/app, but they don't know how successful it will be.Need to serve customers worldwide.Usually very expensive.

35. Traditional solutionBuy serversBuy storageSign a CDN contract (Content Delivery Network)Launch website/applicationManage scaling and provisioning

36. Cloud solutionBenefits from Cloud Computing:No need to buy IT InfrastructureDeploy worldwideScale up/down when neededSave timeFocus on your business

37. Services usedServers: Amazon EC2Storage: Amazon S3Database: Amazon RDSContent Delivery: Amazon CloudFrontAutoscalingElastic Load Balancing

38. AWS Building blocks

39. What is unique about Amazon Web Services?

40. Flexibility, Freedom of Choice

41. Security

42. Scale

43. Growing Partner EcosystemGrowing Partner Ecosystem

44. AWS Pace of Innovation(as of Q4 2010)» Amazon Simple Notification Service» RDS Multi-Availability Zone Support» S3 Reduced Redundancy Storage » New Locations and Features for CloudFront» S3 Bucket Policies» Cluster Instances for EC2» EC2 Reserved Instances» New SimpleDB Features» IBM on EC2» Windows Server 2008 on EC2» Amazon RDS» Amazon Virtual Private Cloud» Amazon Elastic MapReduce» EBS Shared Snapshots» Monitoring, Auto Scaling & Elastic Load Balancing for EC2» AWS Import/Export» Premium Support» Amazon CloudFront» EC2 Elastic IP addresses & Availability Zones» Windows Server, MySQL, Oracle, & JBoss on EC2» Lower Data Transfer Costs» Amazon EC2» Amazon S3» Developer Portal & Forums » Amazon Linux AMI» Oracle on EC2» New EC2 Features» SUSE Linux on EC2200520102006200720082009» Micro Instances» Lower Pricing for EC2 High Mem Instances » Identity & Access Management » AWS Services in N. California» AWS Multi-Factor Authentication» AWS Management Console » AWS Economics Center» AWS in Education» AWS Security Center» SAS70 Type II Audit» More services in EU» Lower EC2 Pricing» Lower S3 Pricing» Lower pricing for Outbound Data Transfer» AWS Solution Provider Program» Amazon SimpleDB» Amazon Flexible Payments Service» S3 in Europe» EC2 new instance types» AWS Start-Up Challenge» AWS Services in Singapore» RDS Reserved Database Instances» RDS Read Replicas & Lower Pricing» Lower Outbound Transfer Pricing» Data Transfer Usage Tiers» Consolidated Billing for AWS» Amazon S3 Versioning Feature» EC2 High Memory Instances» Public Data Sets» Elastic Block Store» EC2 SLA» EC2 in EU» S3 Tiered Pricing» Amazon SQS» Amazon Mechanical Turk

45. Agenda1) Cloud Computing2) Success stories3) Amazon Web Services by example4) Cloud Computing Myths5) How to get started

46. Myth #1:"the cloud isn't reliable"Answer:Multiple Regions (US, EU, AsiaPacific)

47. Many companies achieve better performance in the cloud

48. SLAs: EC2 99.95%, S3 99.9%, etc

49. We look at thousands of metrics at the 99.9% outlierMyth #2:"I'll lose control of my data"Answer:You own and control your own data

50. You can control where the data is stored

51. Amazon doesn't move your data

52. You can always get your data backMyth #3:"The cloud is not secure"Answer:Security is top priority for AWS

53. White paper on Security- PCI-DSS level 1, ISO 27001, etc.Audits

54. The only Cloud Provider with PCI-1

55. Amazon.com uses AWS TechnologyMyth #4:"Cost is the only Cloud advantage"Answer:Resource Management is more efficient

56. Faster time to market

57. Being able to focus on your business

58. AgilityAgenda1) Cloud Computing2) Success stories3) Amazon Web Services by example4) Cloud Computing Myths5) How to get started

59. How to get startedCreate an AWS Account(you can use your Amazon account)2) Learn the basics (EC2, S3)3) Start a small project4) Review results5) Expand your AWS usage

60. Last but not leastWe are hiring

61. Twitter: @simonBlog: www.brunozzi.comhttp://aws.amazon.com