This document provides an overview of a communications consulting company called The Word Jockey. It outlines 3 main rules for good content: 1) Do not bore your audience, 2) Be factually and semantically accurate, 3) Be shareable. It then describes the company's services such as helping brands develop presentations, event scripting, copywriting, and social media services. Client examples are provided from industries like events, brands, publishers. Contact details are given at the end.

2. A is for

3. B is for

4. C is for

5. What is Good Content

6. Fx (readers + useful information)response generated

7. But then, there is no formula for good content!

8. There are just some Rules of Thumb

9. Rule 1: Do not bore your audience

10. How to make your content interesting?Did you enjoy creating it?

11. Is it as fresh as your omelette?

12. Does your reader thank you for it?Rule 2: Be accurate factually and ‘sementically’……Else you are f****

13. How a spelling mistake cost millions

14. Rule 3:Shareable Would you share it if you were the reader?

15. How to make your content shareable?Informative, not stale – newnessYour domain - not out of place Add Value to your Reader

17. Rule 4:Market your Content Well

19. Communication shapes the Character of our Mind

20. But who shapes the Character of your Communication?...

21. A language Teacher?

22. Or Uncle Sam and Queen Victoria?Well it’s a matter of Honor!Ah, no! It’s a matter of Honour

23. Try us …

24. Professional Writing & Communications Consultancy

25. What we do…

26. We lend a character to your words, shape your communication and help make impact. Through….

28. Nett nett, we get paid for our ideas, words and to have coffee

29. What we do for the Events & Activation people

30. I2P: Ideas to PresentationsI2p is our program to help agencies create customised BTL brand solutions and convert them into great-looking presentations

31. I2P: Ideas to Presentations: BenefitsCustom -shape your ideas to make saleable Concepts

32. I2P: Ideas to Presentations: BenefitsVisualtelling & Storytelling in Presentations to make it better than the usual bland PPT style presentations

33. Our other communication services….Event ScriptingEmcee ScriptingAV Scripts for Theme EventsCopy for Collaterals

34. Events/Activation Clientele…current / past

35. Some brands worked uponExternal Mumbai Intl Boat Show

36. Johnson & Johnson

37. Mattel

38. Uninor Rush of Blood

39. Nahar GroupInternal Aviva

40. Havells

41. Sanofi Aventis

42. UTI

43. Stanchart

44. Kelloggs

45. Jubilant Foods

46. Dhanlaxmi Bank