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ARSL 2015: Data Visualization for the Rest of Us: A Beginner's Guide
- 1. Data Visualization for the Rest of Us: A Beginner’s Guide Linda Hofschire Library Research Service, Colorado State Library www.lrs.org | @lindahofschire
- 3. Stories are how numbers talk to people. -Thomas Davenport By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful. ―David McCandless Numbers have an important story to tell. They rely on you to give them a clear and convincing voice. ―Stephen Few
- 4. The Data Visualization Continuum Excel chart/ number art in a report or presentation Complex infographic that includes a variety of visual elements
- 5. The Data Visualization Continuum Excel chart/ number art in a report or presentation Complex infographic that includes a variety of visual elements Where are you on the continuum?
- 6. 4 simple tweaks to make numbers and charts more accessible
- 7. 1. PUT NUMBERS IN CONTEXT
- 8. 2. CHOOSE THE APPROPRIATE CHART
- 9. 2. CHOOSE THE APPROPRIATE CHART
- 10. 3. SIMPLIFY AND ESTABLISH A FOCAL POINT
- 11. 3. SIMPLIFY AND ESTABLISH A FOCAL POINT
- 12. 3. SIMPLIFY AND ESTABLISH A FOCAL POINT
- 13. 4. DON’T MAKE PEOPLE WORK TOO HARD TO FIND INFORMATION 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% <10k 10k-24,999 25k-99,999 100k-499,999 500k+ PercentageofLibraries Population Group Percentage of U.S. Public Libraries with Text, Chat, and Email Reference, 2014 Text Chat Email
- 14. 4. DON’T MAKE PEOPLE WORK TOO HARD TO FIND INFORMATION 2% 11% 14% 21% 67% 9% 26% 28% 43% 100% 25% 26% 48% 75% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% <10k 10k-24,999 25k-99,999 100k-499,999 500k+ PercentageofLibraries Population Group Percentage of U.S. Public Libraries with Text, Chat, and Email Reference, 2014 Text Chat Email
- 15. CHART DISSECTION
- 16. 49% 49% 54% 59% 58% 60%61% 59% 62% 0% 10% 20% 30% 40% 50% 60% 70% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time
- 17. 49% 49% 54% 59% 58% 60%61% 59% 62% 0% 10% 20% 30% 40% 50% 60% 70% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time *
- 18. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time
- 19. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time
- 20. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time *
- 21. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time
- 22. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time Color
- 23. 49% 49% 54% 59% 58% 60%61% 59% 62% 0% 10% 20% 30% 40% 50% 60% 70% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased The impact of summer reading was particularly pronounced for families participating in the program for the first time and children ages 4-6: All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time
- 24. 49% 49% 54% 59% 58% 60%61% 59% 62% 0% 10% 20% 30% 40% 50% 60% 70% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time
- 27. 10% 25% 27% 29% 30% 32% 34% 51% 0% 10% 20% 30% 40% 50% 60% Entrepreneurship Employment Education eGovernment Health & wellness eCommerce Civic engagement Social networking Using technology to stay in touch with family and friends and maintain social networks was the most popular activity on Rock Creek Public Library computers.
- 29. The percentages of Stony Brook Public Library computer users accomplishing work-related tasks have increased steadily since 2013.
- 31. About half of Boulder Bay Public Library computer users are white, and more than 1 in 4 are Hispanic or Latino.
- 32. 48% 27% 11% 10% 4% White Hispanic or Latino Black or African-American American Indian and Alaska Native Asian More than 1 in 4 Boulder Bay Public Library computer users are Hispanic or Latino.
- 33. 0% 10% 20% 30% 40% 50% 60% 70% 80% Library printers Email Search engines Social networking Chat Patrons' Activities on Pebble Pond Public Library Computers
- 34. 71% 61% 43% 34% 23% 0% 10% 20% 30% 40% 50% 60% 70% 80% Search engines Email Library printers Social networking Chat The most common web-based tool used by Pebble Pond Public Library patrons was search engines.
- 35. 3 DESIGN GUIDELINES 1. K.I.S.S. 2. Show rather than tell 3. Colors and fonts
- 36. 3 DESIGN GUIDELINES 1. K.I.S.S. 2. Show rather than tell 3. Colors and fonts
- 38. 3 DESIGN GUIDELINES 1. K.I.S.S. 2. Show rather than tell 3. Colors and fonts
- 42. PIKTOCHART
- 44. Preconference: Think, Do, Show: Practical Techniques for Analyzing, Using, and Visualizing Data to Improve Practice and Demonstrate Impact Tuesday, April 5, 2016, 9:00 AM – 5:00 PM http://bit.ly/RIPL_PLA
Editor's Notes
- Presenting data visually supports viewer cognition Graphic elements can reduce overload on working memory by doing some of the thinking for the reader. By visually organizing and emphasizing information, graphic design makes it more accessible for the reader, increasing the capacity to engage with the words and data. Effective data presentation, where we use graphic visualization to emphasize information, speeds the acquisition of that information and reduces the opportunity for misinterpretation.
- Chart example without data labels
- Chart example without data labels
- or use data that is visual by nature (charts, maps, etc.) use imagery to illustrate the data, (use imagery in place of traditional charts) Does your data tell a visual story (use imagery to enhance communicating data that is not visual in nature)
- http://office.microsoft.com/en-us/images/results.aspx?qu=computer&queryid=43e09adc-75de-4a24-9fb8-b42ec01d6cb3#ai:MC900358961|mt:1|is:4| http://office.microsoft.com/en-us/images/results.aspx?qu=Style%201091#ai:MC900358967|mt:1|is:4| http://office.microsoft.com/en-us/images/results.aspx?qu=Style%201091#ai:MC900291862|mt:1|is:4| http://office.microsoft.com/en-us/images/results.aspx?qu=Style%201091#ai:MC900297273|mt:1|is:4|
- http://office.microsoft.com/en-us/images/results.aspx?qu=computer&queryid=43e09adc-75de-4a24-9fb8-b42ec01d6cb3#ai:MC900358961|mt:1|is:4| http://office.microsoft.com/en-us/images/results.aspx?qu=Style%201091#ai:MC900358967|mt:1|is:4| http://office.microsoft.com/en-us/images/results.aspx?qu=Style%201091#ai:MC900291862|mt:1|is:4| http://office.microsoft.com/en-us/images/results.aspx?qu=Style%201091#ai:MC900297273|mt:1|is:4|