Social media no longer exists on the outskirts of successful franchise marketing strategy.
In the modern landscape, successful branding and marketing campaigns must have a social element at their core in order to be relevant and sustainable.
Prepared for Griffith Univeristy's Asia Pacific Centre for Franchising Excellence, this Franchise Marketers Begginers Guide to Social Media is an up-to-the-minute resource for all marketing proffesionals in the franchising sector looking to make a start in Social Media.
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
A guest lecture for an integrated marketing class at FIT, showing best practice from the fashion industry: examples of how brands use communication strategies, creative strategies, and creative executions on social networks, mobile, social commerce .. and how students can use these same tools for personal branding.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
A presentation about how foodservice professionals can leverage social media in their business. The presentation focuses on developing a social media framework and plan as well as social media basics and getting the right company mindset to be successful. Also includes social media exercises to help attendees think through issues that can be addressed through social media. Given at IFEC '09 October 12 in San Diego.
[En] Mastering digital marketing like a boss - Slides & moreA Mon Boss
As of 2014, one can assume that almost the entirety of the world’s businesses is practising digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering, and sometimes understanding, this sophisticated subject is still a challenge for many business people.
The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say “glocal”), ever more social and mobile, as well as closely intertwined with core business activities.
Even though this book mentions social media a lot, and although social has become an integral part of the digital marketing mix, our aim is much broader than that, hence the subtitle.
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
A guest lecture for an integrated marketing class at FIT, showing best practice from the fashion industry: examples of how brands use communication strategies, creative strategies, and creative executions on social networks, mobile, social commerce .. and how students can use these same tools for personal branding.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
A presentation about how foodservice professionals can leverage social media in their business. The presentation focuses on developing a social media framework and plan as well as social media basics and getting the right company mindset to be successful. Also includes social media exercises to help attendees think through issues that can be addressed through social media. Given at IFEC '09 October 12 in San Diego.
[En] Mastering digital marketing like a boss - Slides & moreA Mon Boss
As of 2014, one can assume that almost the entirety of the world’s businesses is practising digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering, and sometimes understanding, this sophisticated subject is still a challenge for many business people.
The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say “glocal”), ever more social and mobile, as well as closely intertwined with core business activities.
Even though this book mentions social media a lot, and although social has become an integral part of the digital marketing mix, our aim is much broader than that, hence the subtitle.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
How Social Media Can Help You Connect With Local ConsumersSpancept
Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world by storm with approximately 91% of adults using that regularly. Not only that, but businesses across the globe are starting to use social media as a marketing tool for their companies. In fact, 87% of the Fortune 100 now use social media. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With sites such as: Facebook, Twitter, Google+, LinkedIn and Youtube your business can build long lasting relationship with your customers resulting in loyal - long term sales. Contact us for more information about how social media marketing can help you connect with local consumers.
http://spancept.com/
consult@spancept.com
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Social Media for Travel & Tourism: Maximise ROITA Fastrack
How Social Media revolutionized the way we travel? What are Social Media Best Practices? 4 top tips for maximizing your presence on the top Social Networks. What is Social Media ROI and how to calculate your return?
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
How Social Media Can Help You Connect With Local ConsumersSpancept
Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world by storm with approximately 91% of adults using that regularly. Not only that, but businesses across the globe are starting to use social media as a marketing tool for their companies. In fact, 87% of the Fortune 100 now use social media. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With sites such as: Facebook, Twitter, Google+, LinkedIn and Youtube your business can build long lasting relationship with your customers resulting in loyal - long term sales. Contact us for more information about how social media marketing can help you connect with local consumers.
http://spancept.com/
consult@spancept.com
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Social Media for Travel & Tourism: Maximise ROITA Fastrack
How Social Media revolutionized the way we travel? What are Social Media Best Practices? 4 top tips for maximizing your presence on the top Social Networks. What is Social Media ROI and how to calculate your return?
Wendy Maynard, marketing maven and principal of Kinesis, Inc. presents Social Media Bootcamp, a how-to guide for business professionals. This slide presentation has a special emphasis on Twitter and Facebook.
Presentation from Barossa GirlTalk evening held on 21st September 2011. Presenters are Tania Shirgwin from BizEez Virtual Solutions and Caroline Dunn from bunchMEDIA
Social media marketing 101 santa cruz community foundation.pptLisa Ann Landry
☛http://www.socialnetworkingcoachingclub.com/
★The Social Networking Boot Camp
★http://www.socialnetworkingcoachingclub.com
★10 week self-paced Social MediaTraining
★For Small Business Owner's, Not for profits, Entrepreneurs, and Network Marketing Consultants
★Coach Lisa Ann Landry
Matt presented at EMSA (Email Marketing Summit Australia) on Oct 2012, here is a copy of his presentation“Enhancing your email database through social media efforts”.
B2B Social Media Marketing presentation outlines key strategies, tactics and stats for success in social media for B2B brands. Includes examples of great B2B social media executions.
Presentation by Matt Forman from Traffika for the Digital Futures seminar hosted by Innovation Centre Sunshine Coast. Covers driving and converting traffic, including SEO, SEM, Local Search, Performance Marketing, Social Media, Facebook, Twitter and conversion optimisation.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
2. THE NEW SOCIAL LANDSCAPE
• Social media no longer exists on the outskirts of successful
marketing strategy.
• In the modern landscape, successful branding and marketing
campaigns must have a social element at their core in order to be
relevant and sustainable.
• This Guide provides a snapshot of the franchise industry as it
currently exists on the 5 major social media platforms
• Facebook
• YouTube
• Twitter
• LinkedIn
• Google+
www.traffika.com.au
3. FACEBOOK
In Australia…
There are 11 10,000 new We are one of the
million active Australian users most active countries,
Australian sign up to Facebook with 60-70% of us
Facebook users every day logging in daily
www.traffika.com.au
4. FACEBOOK
MUSIC
NEWS
Facebook is becoming
TRAVEL integrated into every
part of our social lives.
SHOPPIN
G
POLITIC
S
www.traffika.com.au
5. FACEBOOK – GETTING STARTED
MUSIC
NEWS
1 Head to http://facebook.com/pages and click
Subscribe to http://fb.me/FacebookPages and
2 browse the tabs on the left
TRAVEL
Kick start your fan-base by clicking “Invite
3 friends” on the right hand side
POLITIC
S
www.traffika.com.au
6. FACEBOOK – CASE STUDY
• Domino’s Australia
• 250,000 fans
• Fresh content
• Daily deals
• Engaging content
• Interesting Tabs
• Active fan-base
• Shareable topics
www.traffika.com.au
7. YOUTUBE
There are 48 hours YouTube receives It’s the world’s largest
of content 3 billion daily social network,
uploaded to video views (100 receiving more traffic
YouTube every million are on than Facebook!
minute mobile)
www.traffika.com.au
8. YOUTUBE – GETTING STARTED
MUSIC
NEWS
1 Head to http://www.youtube.com/create_channel
Devise the goals you want to achieve with your video
2 content (education, entertainment, branding).
TRAVEL
Grow your channel rather than “launching” it, and
3 focus on quality of content, not quality of production.
POLITIC
S
www.traffika.com.au
9. YOUTUBE – CASE STUDY
Nando’s Australia
• Information resource for people looking to buy a franchise.
• High value content with the goal of franchise recruitment
• Positions the Nando’s brand as authoritative, helpful, and
forward-thinking
• Could be improved further by including more local case
studies.
www.traffika.com.au
10. TWITTER
Started out as an 65% of Fortune Ease of use and
enhanced SMS 100 companies mobile capability
platform, now are active on means it’s perfect for
used widely in B2B Twitter (vs just reaching modern
communication 54% on Facebook) businesspeople
www.traffika.com.au
11. TWITTER – GETTING STARTED
MUSIC
NEWS
1 Check that your brand name is available by signing up
Set up a dedicated RSS Reader and add interesting blogs
2 TRAVEL your industry. This is where you’ll find quality
from
content to Tweet out.
Monitor your profile regularly and reach out to anyone
3 who mentions you or ReTweets your content. HootSuite
POLITIC
S
is a useful free tool for managing this.
www.traffika.com.au
12. TWITTER – CASE STUDY
Grill’d Burgers
Very active with a large social
community
Provides value to their
followers
Encourages engagement
with the brand
Uses Twitter for
customer service
www.traffika.com.au
13. LINKEDIN
The world’s largest Dedicated to Adding 2 new
professional making members every
network – 100 professionals second (1 million
million members more productive every week)
& successful
www.traffika.com.au
14. LINKEDIN – GETTING STARTED
MUSIC
NEWS
1 Head to LinkedIn and create a Company Page for your
business, and ask all employees to nominate it as their
employer on their own LinkedIn profiles.
Fill out your company description, using key terminology to
2 promote the value your business provides. This description
TRAVEL
also appears on Google searches.
POLITIC
Populate your Services tab so people can see what you
3 S
provide and can recommend specific services to friends.
www.traffika.com.au
15. LINKEDIN – CASE STUDIES
Company Pages
• Pages are the ideal place to build a corporate
profile of your organisation.
• Allow people to follow you for updates,
Starbucks’ LinkedIn
Page represents the size provides a place to go for people to get
and professionalism of
the company information on events, careers, news.
LinkedIn Groups
• Utilising LinkedIn Groups to share knowledge
The Franchise Professionals
LinkedIn Group provides a
among Franchisees.
valuable forum for its
members
• LinkedIn Groups provide a common forum for
professionals to ask and answer questions
www.traffika.com.au
16. GOOGLE+
Newest and Straddles the Recently opened up
fastest-growing information-focus Company Pages,
social network, of Twitter with allowing businesses to
leverages the the interactivity grow their online
ubiquity of Google. of Facebook. presence.
www.traffika.com.au
17. GOOGLE+ – GETTING STARTED
MUSIC
NEWS
1 Log into any Google product (igoogle, gmail, etc) and
create your G+ Page.
During the sign-up process, link your G+ page to your
2 TRAVEL company website to help Google identify the
official
relationship between your web and social presence.
POLITIC
Use gplus.to to create a vanity (shortened) URL for
3 S
your Business Page so it can be easily shared and
remembered.
www.traffika.com.au
18. GOOGLE+ - CASE STUDIES
Men In Kilts
Promotional images
and videos
Sharing Franchising
news & information
www.traffika.com.au
19. GOOGLE+ - CASE STUDIES
Perm-a-Dry
Uses their Google+ Page as a resource for
information about their product
By providing technical product
information they are marketing for
interested franchisees.
www.traffika.com.au
20. GO FOR IT!
• Congratulations on taking the important step of
recognising social media’s importance to the
future of your franchise.
• Social media is about building a community around
your franchise’s brand by building relationships
and providing value.
• Be patient and consistent with your social media
efforts and your franchise will experience
sustainable and long term success.
www.traffika.com.au