The document outlines the IDK executive education program focused on innovation and design management, aimed at enhancing the skills of professionals and executives across various sectors. It details the program's curriculum, structure, target participants, and objectives, emphasizing a user-centered approach and continuous education. The program, lasting 24 months with part-time and modular study options, offers certificates upon completion and includes recommendations for module selection.

1. By House of Pink Frankenstein Images
Introduction
a visionary executive programme
as a link towards tomorrow.
as of 18 Jan 2013
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 1

2. What is IDK?
An executive education provider that facilitates the transfer of highly
advanced knowledge relevant to innovation and design management
M10 Design for Emotion
By House of Pink Frankenstein Images
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 2

3. Unprecedented Partnership
What is IDK? |
with World-class Leading Design Institutes
Strategic Partners
Supporting Partners
Collaborators
by
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 3

4. What is IDK? | Objectives
To enhance the resourcefulness of executives and design
managements in using advanced knowledge to create value
through innovation and design
To deliver and sustain an aspirational continuous education for
innovation and design industries
To infuse business environment with design culture
By House of Pink Frankenstein Images
M10 Design For Emotion M06 Observing Users
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 4

5. What is IDK? | Objectives
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 5

6. What makes IDK unique?
Learners
Curriculum
Faculty
Environ
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 6

7. What makes IDK unique? | Target Participant
Professionals, Executives &
Senior Executives in … 100%
27.5% Design Industry 90%
20% Manufacturing & 80%
27.5%
Technology Sectors 70%
18%
15% Servicing & Retail Sectors
60%
20%
15% Government Officials,
Public Service Sector & NGOs
50%
27%
15%
40%
12.5% Others [Professionals]
10% Regional [Participants]
30% 15%
15% Top
20% Quality
10% 12.5% Participants
Design Industry
0% 31%
10%
8%
Constantly
Senior Executives
Manufacturing & Technology Executives Evolving
Retail & Servicing Professionals
Curriculum
Gov't, Public Service & NGO
Others
Prominent
Regional Reaching out! Academics
Global
Industry
Experts
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 7

8. What makes IDK unique? | A State-of the-art Programme
ANALYSIS SYNTHESIS
RESEARCH PLAN
User-centred Approach Process & Methods Idea of Progress
Top
Quality
Participants
Culture Design Management
Constantly
Evolving
Curriculum
Prominent
Academics
Culture Design Management etc. Global
Industry
Experts
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 8

9. What makes IDK unique? | A Balance Approach
Top
Quality
Participants
Constantly
Evolving
Curriculum
Prominent
Academics
Global
Industry
Experts
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 9

10. Fact Sheet | Programme Details
Programme Mode Module Mode
Study Mode| Part time
Approximately 20
No. of Participant in each class|
(a mix of Programme-mode and Module-mode)
% of Participant in each class| 60%+ 40%+
Finished 15 units of modules
Requirement | Finished any 1 unit of module
(*refer to p.11 for recommendation)
IDK Fellowship for completion of
Certificate | Certificate of Achievement
the whole programme
Duration | 24 months 1 or 2 full day(s)
Commencement period | Aug 2012 – Jul 2014 Any time
Module held on | Saturday and Sunday
2-day Full Module (1 unit) | HKD7,500
Tuition fee | 1-day Half Module (0.5 unit) | HKD3,750
(Rebate 10% after the completion of 15 units of modules)
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 10

11. Fact Sheet
Part time Programme Mode Module Mode
Type of participant| Programme-mode Participant Module-mode Participant
Approximately 20
No. of Participant in each class|
(a mix of Programme-mode and Module-mode)
% of Participant in each class| 60%+ 40%+
Finished 15 units of modules
Requirement | Finished any 1 unit of module
(*refer to p.11 for recommendation)
IDK Fellowship for completion of
Certificate | Certificate of Achievement
the whole programme
Duration | 24 months 1 or 2 full day(s)
Commencement period | Aug 2012 – Jul 2014 Any time
Module held on | Saturday and Sunday
2-day Full Module (1 unit) | HKD7,500
Tuition fee | 1-day Half Module (0.5 unit) | HKD3,750
(Rebate 10% after the completion of 15 units of modules)
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 11

12. Fact Sheet | Recommendation
Tips for modules selection of InnoDesign
Leadership Programme :
(15 units of full  and half  modules)
1. Select 3 YELLOW boxes out of 4
2. Select at least 4 units in each SELECTED
YELLOW box
3. Enjoy special offer to select more in other
boxes (YELLOW, BLUE or GREY)
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 12

13. IDK Participant’s Profile | as of Jan 13 28%
9%
34%
100%
90%
80%
70%
60%
4% 50%
40%
30%
20%
Target:
10%
0%
25%
Design Industry Senior Executives
Executives
Manufacturing & Technology
Professionals
Retail & Servicing
Gov't, Public Service & NGO
Others
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 13

14. Very interactive and hands-on
approaches to learn
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 14

15. By House of Pink Frankenstein Images
prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013 15

16. Please visit us | www.idk.hk
General Enquiries | +852 3793 8438
| idk@hkdesigncentre.org
Follow us |
21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 16