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Proposal
Brand Activation
Pick a Brand !
 Executive summary
 (penjelasan singkat ttg brand)
Konsep Kreatif
 Tema/ Ide (judul event)
 Kategori (one day, road show, festival)
 Sasaran (Analisis Audience/ S.T.P)
 Lokasi (Analisis lokasi)
 Latar Belakang Pembuatan Brand Activation (P.E.S.T)
 Tujuan Pembuatan Brand Activation
 Manfaat Pembuatan Brand Activation
 Produsen
 Konsumen
 Masyarakat Umum
Konsep Komunikasi Pemasaran
Tujuan
komunikasi
Promotion
Mix
Konsep Media
Media Tujuan
Komunikasi
Tahapan
Komunikasi
Lokasi Penjadwalan
Media
Informing AIDA
Persuading
Reminding
Scheduling
 Penjadwalan media
 Rundown acara
Budgeting
no Item Keterangan Jumlah Estimasi
Konsep Visual
 Tema dan Gaya Desain
 Identitas Visual
 Gambar
 Warna
 Tipografi
 Layout
 Aplikasi Desain
Hasil Perancangan
 Team member + photo group
 Design  tugas individu
 Media identity brand activation/ event,
 Media promo,
 Media on location
Framework proposal brand activation

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Framework proposal brand activation