strategi media digital

1. Strategi &
Penyediaan Media
Digital di Era 4.0

2. HELLO!
I am Dr. Alvi Alwie
alvi.furwanti@lecturer.unri.ac.id
IG @alvi_alwie
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3. “Masa Depan adalah Milik Mereka
yang Menyiapkan Hari ini”
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4. Materi Pembahasan
Digital Marketing
Digital Customer Journey
Digital Campaign
Objectives
Macam-macam media
Digital Marketing
Content marketing
for your brand
building
Your Target and Persona
Writing Your Content
Designing your content
Amplifying your content
Social Media
Marketing
Facebook Marketing
Instagram Marketing
Youtube Marketing
Social Media Marketing
Metrics
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5. Memahami Customer
Journey Era Digital
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Digital Marketing
Digital Customer Journey
Digital Campaign
Objectives
Macam-macam media
Digital Marketing

6. Memahami customer journey era digital
TIGA KUNCI PEMASARAN DIGITAL
» PLATFORM (media yg digunakan)
» KONTEN (seperti apa yg menarik perhatian)
» PERSONA (siapa target anda dan apa persona-
nya dia)
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7. DIGITAL
» MEMBUAT
PERUBAHAN
PERILAKU DARI
PENGGUNA,
MASYARAKAT DAN
KONSUMEN
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10. APA YG HARUS
DILAKUKAN DI ERA
DIGITAL?
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11. Memberikan pengalaman
menyenangkan melalui
online platform atau
offline presence
1. CUSTOMER JOURNEY/CUSTOMER EXPERIENCE
yg menyenangkan
(bisa dibagikan kapanpun dan dimanapun)
Keduanya bisa berupa
physical evidence (bukti
fisik) atau ambience
(suasana) baik online
maupun offline
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12. Membuat platform didunia digital tidak hanya serta merta mengubah semua
hal ke online presences. Namun, bagaimana membentuk kegiatan antara
online dan offline agar saling mendukung satu sama lain
2. OMNI Platform
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13. Di era digital brand harus memiliki interaksi
dengan pelanggan, komunikasi yg dibangun harus
dua arah dan interaktif. Komunikasi tidak hanya
melalui copywriting, namun juga content marketing
3. SOCIAL MEDIA ENGAGEMENT
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14. Digital Campaign
Objectives
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Digital Marketing
Digital Customer Journey
Digital Campaign
Objectives
Macam-macam media
Digital Marketing

15. FRAMEWORK : DIGITAL MARKETING
DEFINE STRATEGY, CHOOSING AUDIENCE,
CHOOSING CHANNEL, CHOOSING BUDGENTING
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CREATING CONTENT MARKETING
SOCIAL MEDIA MARKETING
SEARCH MARKETING
MEASURING SOCIAL MEDIA ACTIVITY

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19. Macam-macam
media Digital Marketing
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Digital Marketing
Digital Customer Journey
Digital Campaign
Objectives
Macam-macam media
Digital Marketing

20. A PICTURE IS
WORTH A THOUSAND
WORDS
A complex idea can be
conveyed with just a single still
image, namely making it
possible to absorb large
amounts of data quickly.
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23. Your Target and
Persona
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Content marketing
for your brand
building
Your Target and Persona
Writing Your Content
Designing your content
Amplifying your content

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27. Writing Your Content
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Content marketing
for your brand
building
Your Target and Persona
Writing Your Content
Designing your content
Amplifying your content

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30. Designing your
content
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Content marketing
for your brand
building
Your Target and Persona
Writing Your Content
Designing your content
Amplifying your content

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36. Amplifying your
content
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Content marketing
for your brand
building
Your Target and Persona
Writing Your Content
Designing your content
Amplifying your content

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Social Media Marketing
Facebook Marketing
Instagram Marketing
Youtube Marketing
Social Media Marketing Metrics

40. THANKS!
Any questions?
You can find me at
» @alvi_alwie
» Alvi.furwanti@lecturer.unri.ac.id
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