Milestone Indonesia is a full service agency providing: Strategic planning and direction Creative communication Branding Integrated marketing campaign Interactive and Multimedia Competitive media placements

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2. Branding Agency Indonesia

3. CHANGE FOR THE BETTER

4. Our Credentials
• Established in 2003
• A full team with years of expertise within advertising and communication
industry
• Experienced agency with multinational clients – Past & Present
• A Member of the IN - International Network of independently owned
agencies worldwide (www.in-advertising.com)
• Fully accredited with the PPPI (Indonesian Advertising Association)

5. Who are we?
A full service agency providing:
Strategic planning and direction
Creative communication
Branding
Integrated marketing campaign
Interactive and Multimedia
Competitive media placements

6. Our Approach
Precise and Insightful Targeting
Dynamic, Impactful & Innovative
Relentless pursuit of Efficiency

7. Interac(ve
Loyalty
Program
Annual Report
Website
Digital
Adver(sing
Video Profile
Sales
Promo(on
TV Commercial
Radio
Direct Mail
Newspaper
Outdoor Media
NewsleEer
Magazine
Packaging
Ac(va(on
Viral Adver(sing
Communications Channels
Brand Iden(ty
Public Rela(on
Social Media
Adver(sing

8. build your brands while building
HELPING you
YOUR BUSINESS
Our Philosophy

9. E v e n t s
P u b l i c R e l a t i o n
R e l a t i o n s h i p M a r k e t i n g
A d v e r t i s i n g & C o m m u n i c a t i o n
T v
Key Business Divisions
Branding
Digital and Social Media

10. OUR PORTFOLIOS

11. Background A great international airline with little/low awareness
Challenge To start the process of education and by the end of 3 years achieve
maximum traffic
Solution offered Brand and sales oriented print campaign supported by P.R. campaign
Result Campaign just in the initial stages

12. Print Ad

13. Background A real estate company seeking a premium
Challenge To build consumer perception on two levels 1. ‘exclusive’ 2. ‘worthwhile
investment’
Solution offered Packaging the offer, starting from print communication, outdoor,
direct mailers, to paper bags.
Result The ‘Yoga’ campaign is generating a record number of responses, the client
now plans to extend the campaign to other cities, new project launch of Pakubuwono
View and Signatures on process.

14. Print Ad

15. Knee Ad – Series in Kompas: Every Monday

16. Billboard

17. Billboard and Print Ad

18. Billboard

19. Background Launch of new superblocks township in Rasuna Said, Kuningan consisting
of Bakrie Tower, The Wave, Epicentrum Walk, The Grove Condominium, and River Walk
Challenge To not only create and build a brand but also to subtly push sales
Solution offered Print ads to build brand, events to push sales & P.R campaign to
educate on the details
Result 70% of Bakrie Tower is occupied, while occupancy of upcoming tenants for
Epicentrum walk is 85% full

20. Marketing Kit

21. Advertorial

22. Hoarding

23. Print Ad

24. Print Ad, Brochures, Posters and Marketing Tools

25. Background Market leader loosing market share, needed boost in image
Challenge To communicate the leadership position without sounding arrogant
Solution offered The “Trac Sprit” campaign
Result Trac is still the market leader in Car Rental industry and hasn’t lose
market share

26. Print Ad

27. Print Ad

28. Print Ad

29. Transportation Management System Campaign

30. Background Launch of new mobile phone
Challenge Push sales and compete with other CDMA competitors
Solution offered Focus on core strengths. Create a niche for the brand and product
Result Print success has prompted Sanex to explore television advertisement

31. Print Ad

32. Print Ad

33. Billboard & Print Ad

34. Background Market leader in corporate (premium construction) sector
launching products for the retail sector
Challenge To inform, educate & push trials for this new product
Solution offered ABL, BTL & PR campaign to build and grow the brand
Result Sales increased by 65% in April 2009

35. Print Ad

36. Advertorial

37. Print Ad

38. Recent win after a seven agency pitch
Objective to regain lost ground in the market
Currently focuses only on TV & BTL
Teaser to full multi media brand campaign
Achieved 240% of initial year sales profit target

42. Avatar - Collateral

43. Other creative work
Heritage
Print Ad

44. Multimedia
AIG

45. Standard Chattered
Print Ad and Internal Poster

46. Print Ad

47. Print Ad

48. Billboard

49. Coolpay card and form

50. AXIOO Notebook
Print Ad

51. Billboard

52. Print Ad
BNI Remittance

53. BNI
Print Ad

54. Background
• 85% market share in Indonesia
• Competitors posed long term threat to the market
share by offering cheaper options.
Challenge
• To enhance image and justify the quality & price.
Solution offered
• A response oriented campaign targeted at a wider
audience supported by store level activity (contact
rewards program).
• P.R. campaign
Results
• Over 3000 corporate responses from across the
country.
• Attracted new clientele from previously untapped
segments.
• Maintained their leadership position..
• Active participation in the rewards program ensured
loyalty.
Handy Talkies

55. Branding Identity works

56. www.milestone.co.id
Graphic Design works

57. www.milestone.co.id
Graphic Design works

58. We have unparalleled resources in both
ABL & BTL
Bulk buyers of media resulting in better
discounts and bonuses
High importance to cost efficiency
We are strategic and innovative
We deliver results for our clients
In Summary
Why Choose Us?

59. Thank You
www.milestone.co.id
PT Milestone Dinamika Perkasasa - Graha Milestone – Jalan Limau 1/28 – Kebayoran Baru
T: (+62-21) 723 2707, (+62-21) 723 2748 F: (+62-21) 721 1210, E: info@milestone.co.id