Amul is the largest food brand in India and the world's largest pouched milk brand. It has an annual turnover of Rs. 42,778 million and handles over 10 million liters of milk per day from 2.6 million individuals across 13 district and 12,792 village co-operative societies. Amul was formed out of a cooperative movement started in 1946 in Kheda district of Gujarat after farmers revolted against unfair trade practices of private dairy owners and joined together to form dairy cooperatives under the guidance of leaders like Sardar Vallabhbhai Patel and Dr. Verghese Kurien.

2. Amul – The Taste Of India Largest food brand in India World's Largest Pouched Milk Brand Annual Turnover of Rs. 42,778 Million Members include: 13 district Co-op Societies 12,792 village Co-op societies 2.6 million individuals

3. Total Milk handling capacity: 10.16 million litres/ day Total Milk collection: 2.38 billion litres in 2006-07 Milk drying capacity is 594 tonnes a day Cattle feed manufacturing capacity: 2,640 tonnes/day Amul – The Taste Of India

4. Amul Network One of the best distribution networks of the country All products available all over the country Amul stores Global reach 57 own stores in UAE

5. Amul Brands Bread Spreads Milk Drinks Powdered Milk Fresh Milk Cheese Cooking add-ons Health drinks Desserts

7. Indian Dairy Industry Pre- Independence Kaira Dairy District Polson Dairy Mumbai – Pestonji Edulji Dalal (Parsi from Mumbai) Polson’s main consumer Unfair trade practices – Pricing Root cause for the uprising

9. The Uprising Farmers revolted against Polson’s practices Consulted Vallabhai Patel Morarji Desai’s addressal Went on a 15 day strike The Co-Operative movement took off

10. Indian Dairy Supply Co. A new Milk Buyer was formed in Bombay The Co-operative Societies Act was formed Legal Recognition White Revolution

11. Father of the Dairy Revolution Dr. Verghese Kurien Background Entry into the Kaira Dairy Industry

12. Manthan-The Churning As said by Dr. Kurien Directed by Shyam Benegal Revolves around the evolution and the background of the Kheda District Co-operative

13. Dr. Rao

14. Mishra

15. Sarpanch

16. Bhola

17. The Beginning

18. Dr. Rao enquiring about the general practices regarding Milk Trade

19. Dr. Rao gathers information from senior people of the society

20. Dr. Rao collecting samples from the households providing milk

21. Dr. Rao collecting samples from the households providing milk

22. Dr. Rao meets Mishra – the owner of Ganganath Dairy

23. Dr. Rao brings milk samples to his place for testing

24. Team of 3 members arrive from the city

25. Team conducts awareness programme on Milk Co-operatives

26. One of the villagers offers Dr. Rao a pot of milk as gratitude and agrees to join the Co-operative

27. 1 2 3 4

28. After the word of mouth effect many other villagers come to sell milk to Dr. Rao

29. Dr. Rao and his team start collecting milk under the name of “Kheda Milk Co-operative Society”

30. An audio visual screening of the Success of Co-operatives in other areas

31. Objective of the screening was to show the benefits in the real situation

32. Members of the society become the members of the Co-operative

33. Transfer of managing the Co-operative

34. A clash between the two casts takes place during the election

35. Post election scenario The election is won by a lower caste member This upsets the Sarpanch Political contacts Suspension of Dr. Rao

36. Dr. Rao leaves Kheda

37. Bhola takes over and continues to lead the Co-operative

38. The story thereon Such co-operatives were formed in different villages Formation of Anand Milk Co-operative Dr. Kurien appointed with Anand Milk Co-operative Overproduction of milk Diversification

39. AMUL was formed