The document provides tips for designing successful magazine covers. It recommends that covers should have a clear focus point, usually the main photograph. Headlines should stand out in size, color and attitude to attract readers' attention. Photography is generally more effective than illustrations on covers. All cover text and lines should be very clear and easy to understand at a glance. The biggest headline should appeal to the magazine's main target readership. Effective covers also use eye contact with the camera, different fonts and colors, and plain backgrounds to allow space for text.