1. Foreign Policy Management/ Communications in Ukraine Anton Shynkaruk Rivne Institute of Slavonic Studies Center of Russian, Eastern European and Eurasian Research Stanford University

2. Global tendencies of public attention to Ukraine Several events in Ukraine attracted global public attention and media coverage (Ruslana won Eurovision, Orange revolution, Chernobyl-20, Soccer Championship, elections 2006 and parliament crisis 2007). ruslana orange revolution ukraine chernobyl

15. N-dimensions Prisoners’ Dilemma of Ukrainian Foreign Policy

16. N-dimensions Prisoners’ Dilemma of Ukrainian Foreign Policy [1] According to data of last 12 months from EMM News Explorer

17. Yushchenko “Bistro” Plan 2005 Yushchenko as main hero of Orange revolution made several visits to Moscow, Brussels, Strasbourg, Berlin, Washington to inform political leaders abroad new position of Ukraine about integration into European organizations. Based on principle of Crisis Reaction, Yushchenko tried to work as a “message” with techniques of public opinion influence and lobbying officials to fix consequences of crisis and smooth transition into the before-crisis state [1] How I am going to wake this great sleeping elephant and ride into EU // The Times http://www.timesonline.co.uk/tol/news/world/article508529.ece January 31, 2005 WEEK ON THE MOVE January 23: Kyiv, inaugurated as President. Met Colin Powell, the US Secretary of State, who promised America’s support for his leadership January 24: Moscow , for Yushchenko’s first foreign trip as President, to smooth relations with President Putin of Russia January 25: Strasbourg , to deliver a speech to the Council of Europe January 27: Cracow , for the 60th anniversary of the Auschwitz liberation. Met Dick Cheney, the US Vice-President, and 44 other high-profile politicians January 28: Davos , for the World Economic Forum. Received a standing ovation after addressing world leaders and Bill Gates, the Microsoft billionaire [1]

18. [Post]Orange Network visualization of Yushchenko tour

19. Yushchenko “Bistro” Plan 2005 Kyiv&Moscow: eternal strategic partners Official visit to s how that Yushchenko and Putin shake hands and declare good-neighbour relations Yushchenko offered new policy of Ukraine as more independent from Russian influence and appointed Tymoshenko as prime minister . Length of official meeting – 2 hours Russian media reaction

20. Yushchenko “Bistro” Plan 2005 Kyiv&Moscow: eternal strategic partners Official visit to s how that Yushchenko and Putin shake hands and declare good-neighbour relations Yushchenko offered new policy of Ukraine as more independent from Russian influence and appointed Tymoshenko as prime minister . Length of official meeting – 2 hours Foreign media reaction

21. Yushchenko “Bistro” Plan 2005 “I am going to wake this great sleeping elephant and ride into EU” PACE session in Strasbourg : visit was considered as less official, but with the symbolic elements “… formalize successful relation with EU…” Auschwitz : personal visit of Yushchenko - unofficial meeting with political leaders of Germany, Poland, USA, Israel Photos Foreign media reaction Strasbourg, Auschwitz, Davos

22. Yushchenko “Bistro” Plan 2005 “I am going to wake this great sleeping elephant and ride into EU” Photos PACE session in Strasbourg : visit was considered as less official, but with the symbolic elements “… formalize successful relation with EU…” Auschwitz : personal visit of Yushchenko - unofficial meeting with political leaders of Germany, Poland, USA, Israel

23. Yushchenko “Bistro” Plan 2005 Davos: “Save on grafts, offer to nobody grafts in Ukraine” English Times marked the visit of Yushchenko to Switzerland completes his “ hectic tour of Europe ”. Active lobbying of theme of Ukraine integration in EU by the Ukrainian president was perceived with caution. Edition described position of Europe as “ careful avoiding ”, creating attempts to foist to Ukraine a 'plan from ten points' on strengthening of links. Work of Ukrainian delegation had dual impression. If at the level of the state Ukraine was represented well enough, at the level of business – no.

24. Yushchenko “Bistro” Plan 2005 Brussels: why so hurry? Visit to Brussels - end of February 2005, though it was planned as part of the first European tour of Yushchenko. Then a visit was cancelled on technical reasons (but was probably related to the vagueness of EU position and also absence of operating government in Ukraine). After Tymoshenko became prime minister at the beginning of February 2005 Yushchenko got pro-European government oriented on economic reforms. As a result the process of entry of Ukraine to WTO and NATO became the objective of February visit. For this purpose meetings were planned with US president G. Bush, leaders of EU J. M. Barroso and X. Solana. As Financial Times noted it allowed again to confirm intention of Ukraine to join WTO already in 2005 and to begin negotiations about EU integration in 2008 . However, visit was accompanied by ambiguous estimations of Yushchenko’s policy both European leaders and Ukrainian ministers. The first vice-prime O.Rybachuk once or twice declared that Ukraine will claim EU entry very soon (if not in a few days, may be few months). However, commissar of EC B. Ferrero-Waldner during the visit of Yushchenko to Brussels tried to explain: it is no need to hurry, be satisfied with Action Plan taking into account those ten points which must approach Ukraine to EU, do some work, then we will react properly.

25. Yushchenko “Bistro” Plan 2005 Brussels: why so hurry? During Brussels visit NATO, Bush, “western family”, “obstacle” were basic categories. In particular, the category of NATO was important for the concepts of the related to Action Plan Ukraine-EU. Category “western family” was most problematic category, related to the concept “obstacle”, “search of close ties”. Russia also save special influence on interrelations of Ukraine and EU. For example, such category as “open for Ukraine”, mentioned in connection with position of NATO in relation to Ukraine, depends on Russian position. Photos Foreign media reaction Brussels

26. Yushchenko “Bistro” Plan 2005 Brussels: why so hurry? During Brussels visit NATO, Bush, “western family”, “obstacle” were basic categories. In particular, the category of NATO was important for the concepts of the related to Action Plan Ukraine-EU. Category “western family” was most problematic category, related to the concept “obstacle”, “search of close ties”. Russia also save special influence on interrelations of Ukraine and EU. For example, such category as “open for Ukraine”, mentioned in connection with position of NATO in relation to Ukraine, depends on Russian position. Photos

27. Yushchenko “Bistro” Plan 2005 Berlin: We are family Objective - European integration of Ukraine Key events of visit were speech before Bundestag and meeting with Germany Minister of foreign affairs J. Fischer Visa scandal: reaction of Yushchenko Berliner Zeitung warns that Ukraine will remain what it calls "a very difficult case " for German politics for the foreseeable future. It believes Germany will always define its interests first and foremost in relation to Russia, not least because of its dependence on Russian fuel. Photos Foreign media reaction Berlin

28. Yushchenko “Bistro” Plan 2005 Berlin: We are family Objective - European integration of Ukraine Key events of visit were speech before Bundestag and meeting with Germany Minister of foreign affairs J. Fischer Visa scandal: reaction of Yushchenko Berliner Zeitung warns that Ukraine will remain what it calls "a very difficult case " for German politics for the foreseeable future. It believes Germany will always define its interests first and foremost in relation to Russia, not least because of its dependence on Russian fuel. Photos

29. Yushchenko “Bistro” Plan 2005 Washington: Freedom knows no boundaries Photos Foreign media reaction USA Visit to USA in April 2005 completed series of foreign visits related to OR. USA visit was estimated as “ historical ” and “ triumphal ”, symbolizing the fight of Ukrainian people for democracy (little Ukrainian girl N. Ovchar, rescuing her sister from fire and getting strong burns was sent to USA before Yushchenko visit. Yushchenko met with her and it created an additional information support for main ideas of Yushchenko). However, this visit passed on background of death of Pope John Paul ІІ , that distracted attention of press and public.

31. Gas Dispute – Wild Energy Official First Channel (Russia) showed trainings of gas-cut to Ukraine (December 2005) and Tarasyuk reaction. Starring: Fradkov, Medvedev, Miller, Kuprijanov, Yekhanurov, Ivchenko. In episodes - Putin, Yushchenko

32. Gas Dispute – Wild Energy Ukrainian theme in Russian, European and US press during gas crisis between Ukraine and Russia

33. Gas Dispute Degree Index

34. Wild Energy: Foreign Media

39. PostOrange – Yanukovitch ver sus Orange Berlin 03.10.2007 Yatsenyuk : First visits to assure that Ukraine is reliable partner Russia , EU , USA April 2007 USA, France March 2007 Tbilisi 03.2007 Meeting with Merkel Cautious economic estimations blackmail Gas takeoff Candidate for WTO Gazprom Berlin 28.02.2007 Davos 25.01.2007 Brussels, Berlin 11.2006 Minsk 11.2006 Rise Cheyney Against NATO Washington 03.12.2006 Berlin 03.10.2006 Yanukovitch negotiations Gas hook Price for gas Boyko Moscow 22.09.2006 Brussels 21.09.2006 NATO Pro-Russian Unreadiness negotiations Brussels 14.09.2006 EurAzES negotiations Yushchenko-Putin commission Putin Danger USA price Sochi 16.08.2006 NATO Most important economic project Strategic pipeline Promising beginning Krynica 06.08.2006 Tymoshenko Yushchenko Yanukovitch

40. PostOrange 2006 – Yanukovitch

47. Keep me tight, because I’ll attack him now… Brussels embarrassment s of Yanukovitch // Ukrajins’ka Pravda 15.09.2006

51. PostOrange 2007 – Yanukovitch Washington

52. PostOrange 2007 – Yanukovitch Washington

54. Yanukovitch replaces garnish // Ukrajins’ka Pravda 29.01.2007 Pinchuk introduced Koelho to Yanukovitch Akhmetov got the first place to see Yanukovitch better

56. PostOrange 2007 – Yanukovitch Berlin Visit also included interviews for German media, however selection of edition wasn’t successful . For example, he planned an interview for Die Welt , that few days before published positive article of A.Rahr, German expert of Eastern Europe . Also he met with Deutsche Welle – media-channel to promote Germany abroad . Ukrajins’ka Pravda noticed that it would be more effective to make interview for Frankfurter Allegemeine , but Ukrainian embassy answered that right for interview got edition that asked first, i.e. Die Welt. Meanwhile FA saved critical voices : Yanukovitch speaks what he wants to hear, and his visit to Berlin just adds new unclear questions about his government.

57. Yanukovitch got into story in Berlin // Ukrajins’ka Pravda 01 .0 3 .2007

60. PostOrange – Tymoshenko As a prime-minister in 2005 she made the only foreign visit to Paris. This 2-days visit showed that she had an influence as a political person. However in 2005 she didn’t work out yet her foreign policy strategy, but the visit showed her priorities – to establish relations with “EU engine”: France and Germany. “ Slav Madonna” was popular among media and made interviews for national TV and leading papers, Figaro published almost 1-page interview with her, even free paper Metro wrote few words about visit. She was the first Ukrainian PM who met French President. Tymoshenko also met with Ukrainians who live in France. In June 2005 also V. Yushchenko and P. Poroshenko visited Paris, Tymoshenko organized so called Ukrainian Days in France. But, according to diplomatic rules so many events during short period could cause at least misunderstanding, “it needs to start from minister for foreign affairs, then President in a month and later PM who will fill in the agreements made by both presidents”

61. PostOrange – Tymoshenko Meetings with Ukrainians who worked abroad is a specific of Tymoshenko’s foreign visits. Being a representative of state responsible that many Ukrainians went abroad for illegal work she met with Ukrainians in France (2005) and in Italy (2007)

62. PostOrange: Tymoshenko Via Brussels-Berlin Brussels 23.11.2006

64. “ Berlinale " for Tymoshenko 24.11.2006

65. Tymoshenko in German Society of Foreign Policy and in Bundestag German-Ukrainian group

66. PostOrange – Tymoshenko Washigton Let my people go // Ukrajins’ka Pravda 02.03.2007

71. Ohryzko First degree links European Commission EU NATO Scheffer Vladimir Putin Gazprom Kouprianov Victor Yushchenko Yulia Tymoshenko RIA Novosti

72. Yatsenyuk First degree links Viktor Yushchenko (80) Yulia Tymoshenko (68) Jaap de Hoop Scheffer (61) Sergei Lavrov (51) George W. Bush (47) Richard Lugar (47) Mikhail Saakashvili (46) Barack Obama (46) Vladimir Putin (20) Nino Burdzhanadze (10) Dmitry Medvedev (3) Condoleezza Rice (3) Volodymyr Ohryzko (3) Sergei A. Markov (3) Angela Merkel (2) William Taylor (2) Sergueï Kouprianov (2) Alexey Miller (2) Andris Piebalgs (2) NATO (68) OSCE (56) European Union (8) Gazprom (7) World Trade Organization (3) UN Security Council (3) World Economic Forum (2) European Commission (2)