Ford Motor Company was founded in 1903 and entered the Indian market in 1995 through a joint venture. It focused on sedans rather than SUVs that were popular. Issues included underestimating customers, overinvesting, and not adapting to the market. Ford announced exiting India in 2021 but may relaunch as an electric vehicle maker. It needs to understand customer needs, balance spending, and have a flexible strategy to succeed in India.