The research has been conducted to know the people’s perception towards Maruti Suzuki cars. The study was conducted to know the factors that influence the purchase of Maruti Suzuki cars, also what are the people’s expectations from Maruti Suzuki cars. The problems faced by the consumers with regard to Maruti Suzuki cars were also inquired into and thereby their overall satisfaction level was studied. This is a descriptive and exploratory research and mainly primary data is used for the purpose of data collection. The results indicated that people are satisfied with the Maruti cars and it is its fuel efficiency which affects their buying behavior towards Maruti Suzuki. Also there is a lot of scope for Maruti Suzuki cars in India.
The use of historic data to determine the direction of future trends. Forecasting is used by companies to determine how to allocate their budgets for an upcoming period of time. This is typically based on demand for the goods and services it offers, compared to the cost of producing them.
The research has been conducted to know the people’s perception towards Maruti Suzuki cars. The study was conducted to know the factors that influence the purchase of Maruti Suzuki cars, also what are the people’s expectations from Maruti Suzuki cars. The problems faced by the consumers with regard to Maruti Suzuki cars were also inquired into and thereby their overall satisfaction level was studied. This is a descriptive and exploratory research and mainly primary data is used for the purpose of data collection. The results indicated that people are satisfied with the Maruti cars and it is its fuel efficiency which affects their buying behavior towards Maruti Suzuki. Also there is a lot of scope for Maruti Suzuki cars in India.
The use of historic data to determine the direction of future trends. Forecasting is used by companies to determine how to allocate their budgets for an upcoming period of time. This is typically based on demand for the goods and services it offers, compared to the cost of producing them.
Promotions, Events and Survey on Individual Perception on Maruti Suzuki. Promotions, Events and Survey on Individual Perception on Maruti Suzuki. http://www.unitedworld.edu.in/
In today’s competitive world the word ‘Strategy’ is very crucial for all business organizations. Presently organizations started realizing that customer centric and aggressive marketing strategies plays vital role to become successful leader. Though
globalization has opened the doors of opportunities for all, the market is still crowded with some unknown risks and lot of competition. Because of this competition, a marketing
strategy must aim at being unique, differential-creating and advantage-creating. To obtain unique and differential advantage, an organization has to be innovative in its
marketing strategy. Today due to innovative marketing strategies Maruti Suzuki has become the leading & largest seller of automobiles in India. Company has adopted various Brand positioning, Advertising, Distribution strategies to cover the market. Maruti’s few unique promotional strategies include Teacher Plus Scheme, 2599 scheme, Change your life campaign. The objective of this paper is to focus on various marketing strategies of Maruti Suzuki India Ltd.
Marketing strategies in automobile industry in indiaRaagini m
EXECUTIVE SUMMARY
Marketing is the action or business of promoting and selling products or services, including market research, strategies, advertising, etc.
Indian Automobile Industry is one of the largest in the world. It contributes to 7.1% of country’s GDP.
In this research, the marketing strategies that are taken up by the automobile manufacturers to grow and sustain in the Indian Market is discussed. This research is secondary in nature. For this purpose, two of the leading automobile companies are taken – Tata Motors Ltd and Hyundai Motors India Ltd (HMIL).
3 major criteria are taken to carry out this research:
a) 4P’s of Marketing
b) SWOT analysis
c) Pest Analysis
Conclusion – Tata Motors is in a better position than HMIL due to the following reasons:
Tata has a well-established brand name
It is almost in all segments of the automobile market.
It is socially more active and giving than HMIL
The document contains a Marketing Strategies of Indian Automobiles Companies. A Case Study on Automobile Industry. The document contains Abstract, Introduction, Objectives, Brand Position of Strategy in Maruti Suzuki India, To Considerate Indian Buyers, Challenges faced during the Indian Market, Branded identifies the Manufactured Goods differentiation and purchaser switching costs, Conclusion.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
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-Recognize the critical role of strategy in marketing
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
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5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
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Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
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15 ideas and frameworks on the art of storytelling
"To Examine the Impact of Advertisement Effectiveness On Consumer"
1. A
Summer Internship Project Report
On
“To Examine The Impact Of Advertisement Effectiveness On
Consumer”
At
KATARIA AUTOMOBILE, Bardoli
Submitted to
The Mandvi Education Society Institute Of Business Management
And Computer Studies
Under the Guidance of:
Ms. Purnima M. Chouhan
(Assistant Professor)
In Partial Fulfillment of the Requirement of the award of the degree of
Master of Business Administration (MBA)
Offered By
Gujarat Technological University
Ahmadabad
Prepared by:
MODI KEYUR R.
Enrolment No.188120592042
MBA (SEMESTER - III)
~By Keyur Modi
2. TOPICS TO BE COVERED
About The Industry
Company Profile
Organizational Chart
Functional Department
Product Profile
SWOT Analysis
About The Topic
Literature Review
Objective Of The Study
Research Methodology
Data Analysis And Interpretation
Findings
Conclusion
Recommendations
Bibliography
~By Keyur Modi
3. INTRODUCTION OFAUTO MOBILE INDUSTRY
In India the Automobile Industry is the major industry. A well
development transportation system plays a major role in the
development of an economy and India is on exception to it.
In global Market automobile industry is one of the biggest
industry. In India Automobile sector occupies prominent places
in the economy.
Automobile sector is leader in product and process
technologies in the manufacture sector.
It has been recognized as one of the drivers of economic
growth and the domestic automobiles industry is believed to be
the barometer of the economy.
~By Keyur Modi
4. The automobile sector is divided into 4 segment-
Two wheeler
Passenger vehicles
Commercial vehicles
Three wheelers.
New models were introduced with the help of these factors.
◦ Increase in per capita income
◦ Research & Development and Innovations
◦ Growing middle and working class population
◦ Availability of cheaper and easier finance
◦ Rising per capita GDP
~By Keyur Modi
5. COMPANY PROFILE
Type Public
Industry Automobile
Predecessor(s) Maruti Udyog Limited
Founded 1981
Headquarters New Delhi, India
Key people
R. C. Bhargava (CHAIRMAN)
Kenichi Ayukawa (CEO & MD)
Product Automobiles
Parent SUZUKI
Website www.marutisuzuki.com
~By Keyur Modi
6. In 1981, Maruti was launched. The company was started by the
Government of India and was initially called Maruti Technical
Services Private Limited. The first Managing Director of the company
was Sanjay Gandhi, late-Indian Prime Minister Indira Gandhi’s son.
During the period of 1985 to 1996, a few other significant
developments took place including Suzuki taking up 50% stake in
Maruti, leading to a 50-50 joint venture between Maruti and the
Government of India and over 60 per cent of its parts being produced
in India leading to lower costs of production as the parts didn’t have
to be imported from abroad.
The first car that the company produced was a four-door Maruti 800
and the second car that the company produced was a Multi-Utility
Vehicle called the Omni. Between 1994 and 1996 Maruti released the
Esteem, the Gypsy, the Omni, the Gypsy King, Zen.
2009-2010, the company sold 258, 026 units. Thus, in March 2010,
Maruti Suzuki had a India market share of 53.3% of the Indian
passenger car market of 16,33,752 passenger car units..
~By Keyur Modi
8. Top 20 motor vehicle producing countries (2018)
Country Motor vehicle production (units)
China 29,015,434
United States 11,189,985
Japan 9,693,746
Germany 5,645,581
India 4,782,896
South Korea 4,114,913
Mexico 4,068,415
Spain 2,848,335
Brazil 2,699,672
France 2,227,000
Canada 2,199,789
Thailand 1,988,823
United Kingdom 1,749,385
Turkey 1,695,731
Russia 1,551,293
Iran 1,515,396
Czech Republic 1,419,993
Indonesia 1,216,615
Italy 1,142,210
Slovakia 1,001,520
~By Keyur Modi
9. Major companies
1.Tata Motors
2.Mahindra & Mahindra Ltd
3.Maruti Suzuki
4.Hero MotoCorp Ltd
5.Bajaj Auto Limited
6.Toyota Motor Corporation
7.Chevrolet
8.Volkswagen Group
9.Ford Motor Company
10. Hyundai Motor Company
~By Keyur Modi
12. SWOT ANALYSIS
STRENGHTS
Established Distribution and after
sales services.
Understanding of the Indian market
Brand Image
Experience
WEAKNESSES
Lack of Experience with Foreign
market
Heavy import tariff of imported items
People resistant to upper segment
modals
OPPORTUNITIES
Indians increased Purchasing
power.
Tax benefits.
Prospective first time car
buyers.
THREATS
Competition from second hand
cars and TATA nano
Threats from Chinese
manufacturers
~By Keyur Modi
13. ABOUT THE TOPIC
Advertising is nothing but a paid form of non-personal
presentation or promotion of ideas, goods or services.
which is presented or distributed is called advertisement
According to Wheeler, "Advertising is any form of paid
non-personal presentation of ideas, goods or services for
the purpose of inducting people to buy.“
According to American Marketing Association,
“Advertising is any paid form of non-personal
presentation and promotion of ideas, goods, and services
of an identified sponsor”
~By Keyur Modi
14. IMPORTANCE OF ADVERTISEMENT
Importance to Manufactures
Introducing New Product
Increase The Sales Volume
Increase The Goodwill
Increase The Moral
Importance to Customers
Educates Customers
Reduce Shopping Time
Compare merits & demerits
~By Keyur Modi
15. Literature Review
Year Autho
r
Finding/Conclusion
1967 Bell It was determined that person who had high self confidence
had very little dissonance i.e. they finished their decisions,
accepted them and were happy where as persons with low
self confidence had low difference and they were easily
persuaded by salesmen but in between them, the customers
with little confidence were highly dissonant and were not
easily persuaded.
1976 Davis It was determined that overall economic decisions could be
into 3 groups. One time purchase is more likely to involve
more than one household member. Purchases of durables are
often preceded by a progression of interrelated decisions and
activities through time. Husbands, wives and children have
more opportunities to become involved at one or more steps
in process.
~By Keyur Modi
16. 2008 Satya
Sundara
m
He analyzed how the competition makes the
automobile manufacturer to launch at least one new
model or a variant of the model every year. This
survey also pointed out that diesel cars are becoming
popular in India and the announcement of reductions
in excise duties by the government has helped to
some extent to boost the demand.
2010 Arpita
Srivastav
a and
Mitu
Matta
The scope of the study is limited to certain important
behavioural aspects like information search and
evaluation, brand preference and brand loyalty and
factors of motivation. Understanding the customer’s
satisfaction of the product will help the automobile
manufacturer in developing their products to meet
customer’s needs and designing the proper marketing
programs and strategy.
~By Keyur Modi
17. OBJECTIVES OF THE STUDY
To know the impact of advertisement effectiveness of
Kataria
To identified the consumer buying behavior through the
advertisement.
To know the most effective media of advertisement.
~By Keyur Modi
18. Research Methodology
Research Problem Statement:
In the Automobile Industry, number of competitors
increase day-by-day. “To know the awareness of brand
level and effectiveness of advertisement on consumers”
Research design: - For the study of impact of
advertisement effectiveness of Kataria Automobiles in
Bardoli Region, I used Descriptive Research Design.
Sample Method :- For the sampling I used Non-
Probability Sampling method and under non- Probability
method I used convenience sampling method.
Sample Size:- 200 Consumer
Population:- Bardoli Region
~By Keyur Modi
19. DATA COLLECTION METHOD
Data can be collected by:-
◦ Primary source and
◦ Secondary sources
Primary Data: Collected through a questionnaire,
distributed personally to the respondent.
Secondary Data: Collected from related research papers,
company data base, books & websites.
Survey method: By using the Questionnaire survey
method (PRIMARY SOURCE) further study is done.
Statistical tool: - I used MS Excel.
~By Keyur Modi
20. Data Analysis And Interpretation
(Q-1) Have you seen the
advertisements of
Maruti Suzuki?
(Q-2) From which media you
noticed advertisement?
28%
19%
18%
30%
5%
T.V News Papar Magazine Internet Other
Yes
100%
No
0%
~By Keyur Modi
21. (Q-3) For what purpose
you buy Maruti’s
Product?
(Q-4) How frequently do
you watch the
advertisement of Maruti
Suzuki?
17%
43%
33%
7%
Official Household Business Any Other
27%
39%
29%
5%
morning afternoon evening late night
~By Keyur Modi
22. (Q-5) Based on the
advertisement of maruti
Suzuki would you buy
it?
(Q-6) Which type of car do
you prefer in Maruti
Suzuki?
70%
30%
YES NO
26%
29%
32%
13%
HATCHBACK SEDAN SUV MINI SUV
~By Keyur Modi
23. (Q-7) Will Advertisement
of celebrities Influences
you?
(Q-8) Are you satisfied with
advertisement Maruti
Suzuki?
73%
27%
YES NO
77%
23%
YES NO
~By Keyur Modi
24. (9.1) My self-esteem affects my buying decision on products
(9.2) I buy car which my role models use.
(9.3) My family income affects my buying decision on products.
(9.4) My personality and lifestyle affects my purchase of products.
(9.5) Promotion and ads of Maruti Suzuki affect my buying decisions.
(9.6) Ads correctly represent the performance of the products.
(9.7) Ads make shopping easier by providing comparative
information.
9.1 9.2 9.3 9.4 9.5 9.6 9.7
SA 58 18 56 59 70 38 43
A 87 39 85 87 72 86 54
N 51 88 55 38 50 61 85
D 4 52 4 16 8 14 16
SD 0 3 0 0 0 1 2
0
10
20
30
40
50
60
70
80
90
100
SA
A
N
D
SD
~By Keyur Modi
26. Marital Status Monthly Income
73%
27%
MARRIED UNMARIDE
4%
21%
43%
32%
LESS THANE 10000 10001 TO 20000
20001 TO 30000 MORE THANE 30000
~By Keyur Modi
28. FINDING
Majority of respondents have seen the advertisement. It indicates most of the people aware
about the company. And few of them are unaware about advertisement.
Most of the respondents had notice advertisement from internet. And few of respondents had
seen advertisement from other resources.
Majority of respondents had purpose of household purpose for buying Maruti’s product. And
few have purpose of other.
Most of the respondents have seen advertisement of Maruti Suzuki in afternoon. And few of
respondents have seen at late night.
Most of the respondents have been buy Maruti Suzuki products based on advertisement. And
few of respondents haven’t agree about advertisement.
Most of the respondents have preferred SUV car to buy. And few of respondents had
preferred MiniSUV.
Most of the respondents had influence by advertisement of celebrities. And few of
respondents had not agreed with it.
Majority of respondents had satisfied with advertisement of Maruti Suzuki. Few of
respondents had not satisfied.
~By Keyur Modi
29. Most of the respondents are agree for My self-esteem affects my buying decision on products.
Majority of respondents had neutral with I buy car which my role models use.
Majority of respondents had agree with My family income affects my buying decision on products.
Majority of respondents had agree with My personality and lifestyle affects my purchase of
products.
Majority of respondents had agree with Promotion and ads of Maruti Suzuki affects my buying
decisions.
Majority of respondents had agree with Ads correctly represent the performance of the products.
Majority of respondents had neutral with Ads make shopping easier by providing comparative
information.
Majority of respondents are male.
Most of the respondents had age between 25 to 35 years. And few of respondents had age above 35
years.
Most of the respondents got married.
~By Keyur Modi
30. CONCLUSION
From this study I can conclude that below
things,
◦ Most of customers are seen the advertisement of
Maruti Suzuki. Majority customers watch the
advertisement through Internet. Most of the
customers think that the presence of celebrity
influences the effectiveness of advertisement.
Most of the customers like advertisement of Maruti
Suzuki
◦ Most of the customers think that Maruti Suzuki
advertisement is more satisfied compare to other
advertisement. Most of the customers probably
buy the product of Maruti Suzuki. Customers
agree with this statement that the advertisement of
Maruti Suzuki is informative and creative. Most of~By Keyur Modi
31. RECOMMENDATION
To give more creative advertisement on TV, News paper
and Internet
To select more influence and popular celebrity for giving
the advertisement so customer are more attract by
celebrity.
To improve other media rather than Internet for giving the
advertisement.
To give all the information regarding the product so the
customer are motivated to by the Maruti Suzuki car.
To build the relation with the customer. And satisfy their
perception towards expectation of advertisement.
~By Keyur Modi