Ford Motor Company is a global automotive leader based in Dearborn, Michigan. It manufactures and distributes automobiles across six continents. As the 5th largest automaker in the world in 2010, Ford competes with GM, Toyota, and Honda. Its products include automobiles and automotive parts. Ford's mission is to have one team delivering the safest possible vehicles, one plan to manufacture them effectively, one goal of profit, and striving to be the safest and most eco-friendly automaker in the world. The presentation discusses Ford's PEST, SWOT, and strategic analyses.