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A PRESENTATION
ON
FORD MOTOR
COMPANY
BY
MUHAMMAD USMAN Ayub
FA11-BBA-060
03138300073
Introduction
 A global automotive industry leader
based in Dearborn, Michigan
 Manufactures and distributes
automobiles across six continents
 5th largest in the world, based on
annual vehicle sales in 2010
 Ranked #23 on Fortune 500
Introduction (Cont.)
 Competitors
 GM
 Toyota
 Honda
 Products
 Automobiles
 Automotive parts
Mission Statement
 ONE FORD MISSION:
 ONE TEAM:
 People working together as a team
 ONE PLAN:
 Work together effectively to manufacturer the safest
possible vehicle
 ONE GOAL:
 delivering profit
 ONE WORLD:
 Strive to be the safest automobile manufacturer with eco
friendly vehicles in the world
SITUATION ANALYSIS
P E S T Analysis
 Political
 Economic
 Social
 Technological
Political
Foreign ownership
regulations
Foreign laws and regulations
Economic
 The size and growth of potential
target markets
 Economic development
 Oil price fluctuations
Social
Geographical changes
Consumer attitude
Travel habits of consumers
Technological
Ford’s operational capability
Ford's agreement with
Microsoft to introduce a "smart
SWOT Analysis
 Strengths
Weaknesses
Opportunities
Threats
Strengths
 Producing Hybrid vehicles
 One of the oldest car
manufacturer
 Manufacturing facilities in more
than 30 countries
 Wide Range of Products
targeting all customer classes
Weaknesses
High cost structure
Unprofitable Europe
operations
Opportunities
 Customers demand for more
fuel efficient cars
 Ford’s investment in the Solar
Power industry
 Positive attitude towards
“green” vehicles
Threats
Rising raw material prices
Intense competition
Rising oil prices
STRATEGIC
ANALYSIS
FORD Strategy Recomended
 Expand Globally, while mass
producing hybrid technology
 Continue to compete in
automotive market, while
focusing on core profitable
products
QUESTIONS?

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Ford motor company by usman ayub

Editor's Notes

  1. In regards to the size of potential target markets, if a market has a high GDP, consumers will be more likely to buy high-end or luxury cars Sales in Eastern Europe have increased by 9.4% over the last year while sales in Russia have increased by 50% and sales in Turkey by 110%
  2. Consumer habits are different in different geographical areas. Ex) American consumers tend to drive much larger cars than European consumers Ford now designs cars around the travel habits of its consumers
  3. Ford has a very strong supply chain collaboration as they have manufacturing plants in more than 30 countries Ford’s high level of product development allow them to meet the needs of all of their customers
  4. WASHINGTON/DETROIT | Thu Apr 14, 2011 11:11am EDT WASHINGTON/DETROIT (Reuters) - Ford Motor Co and U.S. safety regulators have agreed to a greatly expanded recall of the best-selling vehicle in North America, the Ford F-150 pickup truck, the regulators said on Thursday. The expanded recall is for a possible short-circuit that could cause airbags to deploy unexpectedly, and involves nearly 1.2 million F-150 pickup trucks and 16,000 Lincoln Mark LT vehicles, said the U.S. National Highway Traffic Safety Administration. This is in addition to a previous recall of 144,000 Ford F-150 trucks, bringing the total for this issue to 1.33 million vehicles, NHTSA said.
  5. Hybrid and electric cars are becoming increasingly popular and as of 2010 Ford had made more than half of their products available as hybrids Ford’s Michigan assembly plant is now powered by Solar energy and this saves them money and will help them as they begin building plug-in hybrid vehicles The Ford Fiesta sedan is Ford’s number one selling car in Europe for the past two years
  6. (Talk about mass producing cars and be able to sell them fast and cheap like first did with model T)