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FORD FIGO marketing finance HR support
- 1. FINAL PROJECT PRESENTATION ON FORD FIGO DIPSIKHA DEBNATH MBA-1 UID- 2019-2006-0001-0002
- 2. INTRODUCTION HENRY FORD INVENTED FORD IN 1903 THE COMPANY STARTED MAKING THE MODEL – T IN 1908 STARTED IN DEARBORN, MICHIGAN 2018 revenue 160.3 billion dollar Market share in the auto mobile sector in INDIA 2.7%
- 3. The Ford Motor Company is an American Multinational Automaker headquarter in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16,1903. TYPE PUBLIC COMPANY Headquarter Dearborn, Michigan,US Area Served Worldwide Products Automobiles Luxury vehicles Commercial Vehicles Automotive Parts FORD MOTOR COMPANY- AT A GLANC
- 4. Bargaining power of suppliers Low- It is low because most of the auto components manufacturers are aligned to one client Threat of substitute Low- Due to a hindrance in the public transport even in the cities the threats from substitute are low Bargaining power of Buyers High-It is high in India because there are variety of products available in the same .Range by different manufactures Threat of New Entrants Moderate- It is generally medium because of the brand equity and capital intensive nature of the business Competitors HIGH- Competitors has turned more intense after entry of foreign players like Volkswagen and Renault PORTER’S Five force analysis
- 5. Ford’s Strength Worldwide Recognition Innovative work Various Offerings Versatility Tremendous Network FORD's Weaknesses Item Recalls Feeble Foothold Reliance on U.S Markets Poor Reputation FORD’S Opportunities Eco-Friendly Vehicles Increment Customer Base Advanced Marketing Self-driving vehicle FORD's Threats High Competition Expanded Prices of Raw Materials Guidelines and consistence SWOT ANALYSIS OF THE COMPANY
- 6. Segmentation & target market SEGMENTATION TARGET MARKET Demographic Men & women both, Age 19-40 High & upper income, & Medium income group Geographic Mainly in Cities, Rural Market also Psychographic Life style: Seekers and archivers (For the funky colors and Sporty look many teenagers are attract by its looks) Behavioral Quality driven by the Customers Good safety technology are provided so aware intending people
- 7. POSITIONING Ford Eco-Sport Price₹7.81 lakhs - ₹11.4 lakhs Mileage 15-23 km/ Ford Endeavour Price: ₹28.2 lakhs - ₹31.3 lakhs Mileage 11- 14 km/l combined Ford Figo Price: ₹5,23,000 Mileage Petrol(km/l) 20.4 Diesel(km/l) 25.5 FORD Mustang Price: From ₹74.6 lakhs Mileage 8 km/l combined FORD Freestyle Price: 5,81,400 Mileage Petrol(km/l) 19.0 Diesel(km/l) 24.4 FORD Aspire Price: ₹5.88 lakhs - ₹9 lakhs Mileage 16-26 km/l combined Middle class Upper class Lower Middle class Upper upper class Lower Middle Class Medium middle class
- 8. Product Overview CARS NO OF VARIENTS 1. FORD Eco-Sport 12 2. FORD Endeavour 3 3. FORD Figo 8 4. FORD Mustang 1 5. FORD Freestyle 8 6. FORD Aspire 16 NO OF VARIENTS 1.FORD Eco-Sport 2.FORD Endeavour 3.FORD Figo 4.FORD Mustang 5.FORD Freestyle 6.FORD Aspire
- 9. Strength: Great combination of power, balance, comfort, fuel economy, low maintenance. Compact and small design that is also easy to drive through the small lanes of a city. Interior space is quite good as compared to other hatchbacks. Available in multiple variants according to customer needs. Aerodynamic as well as attractive design. Weakness: Not widely distributed throughout the country. Hatchback segment in automobile industry is too much competitive, that’s why market share is small. Size of the tire is small. Resale could be an issue Opportunity: Expanding global automobile market. .Increasing per capita income. Attractive for middle income families due to low price Threat: Increasing fuel costs Competition from other automobile giants specially in hatchback segments like Baleno, Elite i20, Wagonr, Kwid, Polo etc. Public Transport SWOT analysis of the product
- 10. Product Engine Exterior Interior Comfort Safety Place Petrol/ Diesel Variants Fuel Economy Price Petrol Figo Petrol Ambiente MT 20.4 km/l 5.23 lakh Figo Petrol Titanium MT 20.4 km/l 6.00 lakh Figo Petrol Titanium AT 16.3 km/l 7.70 lakh Figo Petrol Titanium Blu MT 20.4 km/l 6.65 lakh Diesel Figo Diesel Titanium MT 25.5 km/l 6.90 lakh Figo Diesel Titanium Blu MT 25.5 km/l 7.55 lakh Figo Diesel Ambiente MT 25.5 km/l 6.13 lakh Price Promotion Advertising Sponsorship Sales Promotion Public relations 4P’S OF the company Manufacturer Wayne, MICH GERMANY RUSSIA THAILAND CHAINA
- 11. PRODUCT LIFE CYCLE Nov 2018 Dec 2018 Jan 201 9 Feb 201 9 Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sep 2019 Oct 2019 nov 2019 Ford Figo (2016- 2019) 116 7 0 0 0 0 0 0 0 0 0 0 Hyunda i Grand i10 9252 114 50 102 85 9065 7225 9610 8102 6907 5081 5201 4679 4679 Sales chart for last 12 months https://autoportal.com/newc ars/ford/figo-2016- 2019/sales-statistics/ Refarance ECOSPORT FIGO E- CAR
- 12. CASH COW- FIESTA DOG- IKON RELATIVE MARKET SHARE QUESTION MARK-STAR- FIGO MARKETGROWTHRATE BCG MATRIX ANALYSIS SALES CHART
- 13. 2018 2019 1.Gross Profit Margin 1.67249 2.NET PROFIT MARGIN 2.45068 3.DIRECT COST 20244.06 16171.96 4.INDIRECT COST 2771.92 2584.96 5.FIXED ASSETS ADDED 1459.93 6.WORKING CAPITAL OF THE YEAR 2380.85 7.LIQUIDITY RATIOS (Current assets/ Current Liabilities) 1.1996 1.234 8.ASSETS TEST RAITO/QUICK RATIO 1.082 1.116 Debt to equity ratio (Total Debt/ Shareholder Equity) 5728.22/35966 Debt to Total Assets Ratio(Total Debt/total asset ) 5728.22/256540 Debt Equity Ratio(Total debt/ share holders fund 0.75 1.91 FINANCE
- 14. Advantage Disadvantage Advantages Disadvantages Ensures global direction and control Functional support Easily implementing integrated politics and strategies To simple approaches to markets Risk of disregarding the significant unique conditions or needs of national markets Human Resource Management
- 16. THANK YOU