In this presentation I outline the why, what, how of developing a vision for the future as a key step in major change initiatives. FCG Human Capital Top 1% Sellers Factory @ashseddeek

1. START WITH A VISION:
How Leaders Envision a Better Future and Show Others How to Get There ASH SEDDEEK
Using Vision to Drive
Change
ACMP NorCal
August 25, 2016

2. Bio
Ash Seddeek is a business success and leadership
coach, speaker and author. In his consulting business,
he and his experts team help client companies with
leadership and sales peak performance initiatives.
Ash worked for Fortune 500 companies such as
Deloitte Consulting, Oracle, BroadVision, and Cisco
Systems and clients include SAP America, Mattson
Technologies, Intel, and WSP Parsons Brinckerhoff.

3. copyrighted © 2015
As an advanced change management professional: You
continue to:
 Face challenges of helping stakeholders execute large-scale
initiatives
 Develop your understanding of change implementation
dynamics

4. copyrighted © 2015
Your Outcome: Developing
CM Mastery:
Today, you will see how you can
use vision development as a great
tool for helping you drive
successful change efforts.
Your Stakeholders’ Outcome:
Once you use this tool yourself,
you’ll also be able to
1- Showcase to your stakeholders
the process and the real value of
starting with a clear vision of where
we want to go
2- Guide and coach your
stakeholders to apply this strategic
value tools to lead and manage
significant change initiatives

5. copyrighted © 2015
Collective Outcome: EveryoneWins

6. copyrighted © 2015
 Why Talk about Vison with You
Today?
 Why Leaders Should Start with a
Vision?
 Characteristics of Leaders Who can
do this?
 What a Vision Consists of?
 My Experience
 Vision Dev. Process & Key Questions
 QA

7. copyrighted © 2015
LINDA BOFF
CMO at GE
At the C-Suite panel at Bloomberg during Social Media Week, June 30, 2014
“When you build a unified destiny, a new
bread of people is born”
“We need to have ‘people from
the future’ in all organizations”.

8. LEADERS WHO CREATE INSPIRING VISIONS
Stand in front of this
They help others be part of the picture,
shaping it, making it even better:
See this
See, hear and feel it in their bones.
Making it Ours as a group
copyrighted © 2015

9. VISIONS TELL PEOPLE
copyrighted © 2015
A successful vision is
Inspiring and will be highly descriptive, visually appealing and you
can see yourself there watching, hearing the words, sounds, feeling a
sense of accomplishment, satisfaction, exhilaration, achievement and
most importantly momentum to sustain and build on…
• How they will feel when they get there.
• What they will hear when they get there.
• What they will see when they get there.
• What to think about the vision and its promise to all stakeholders.

10. A NATIONAL VISION EXAMPLE
copyrighted © 2015
“I've seen the Promised Land… I want you to know tonight,
that we, as a people, will get to the promised land!”
Martin Luther King
Historians believe the march and king’s
speech were important catalysts that
helped bring about such landmark
legislation as the Civil Rights Act of
1964 and the Voting Rights Act of 1965

11. MY LEADERSHIP STORY: THE BACKGROUND
copyrighted © 2015
• 1996 Became President of the ATD Golden Gate Chapter
• 900 member organization at that time
• Former president and board had a lot of dysfunction and infighting which resulted in:
• Poor chapter programming
• Lack of coordinated efforts across the functions: membership communications, outreach, monthly
programs
• Members got disinterested in chapter events
• And more importantly were no longer interested in volunteering
• All this meant:
• Less membership renewals revenues: High attrition
• Less program attendance revenues: Sometimes losing money on programming due to low
turnouts
• I experienced all of this first hand as I was a board member: VP of Finance before running for the
president role

12. MY LEADERSHIP STORY: DEVELOPING A VISION: THE ART OF ENROLLMENT -
copyrighted © 2015
• Worked with two members from Interaction Associates at that time who offered to help me develop a vision for
the chapter
• Worked with them and planned a board offsite meeting to:
• Share the vision for the new year
• Develop a new set of rules for our collaboration
• Create a team spirit
• And much more
• From that point on, I appreciated the vision development effort, its communication and the steps that followed.
• Went to a conference in DC and Cairo, Egypt and presented at a breakout my vision development experience
and process and results
• Sold my vision development book first edition at the Cairo conference.
• Now published it on Amazon
• Over the years, I have been applying the process by giving people as much details about the future as
possible, tell them what they will see, hear and feel in order to build their enrollment, support and ownership.
Included these insights into Cisco’s leadership development program for 7000 managers and directors

13. VISION DEVELOPMENT JOURNEY
Develop the
Vision
Build a Unified
Destiny
Execute
Evaluate and Adjust. Build and Sustain Momentum
copyrighted © 2015

14. KEY QUESTIONS TO DRIVE VISION DEVELOPMENT
copyrighted © 2015
1. What excites you about this organization?
2. What is the purpose of this organization?
3. What will the future look like for this organization in your opinion?
4. What is the urgency behind your vision? What justifies your
vision/picture of the future? Why should people rally around it?
5. What core values and beliefs is your vision based on?
6. What is a unifying theme for your vision?

15. KEY QUESTIONS TO DRIVE VISION DEVELOPMENT
copyrighted © 2015
7. What key messages will you want this vision to send to:
• The leadership team of this organization?
• The employees/members of this organization?
• Your customers and clients
• Your business partners
• Your competitors
• Communities you operate in and impact
8. List images and metaphors that can more effectively
communicate your vision.
9. What’s unique about your organization? What differentiates it
from its competition?
10. Who do you need to enlist as your initial team of change
champions?

16. KEY QUESTIONS TO DRIVE VISION DEVELOPMENT
copyrighted © 2015
Using the answers to these key questions, write a vision statement that
captures what the future will look like 3-5 years from now for this
organization? When done, meet with your leadership team and deliver
your vision speech.
Be inspirational; help them see themselves in your vision, use images and
metaphors to help them visualize the vision of the future with you. Do not
forget to ask for their input and feedback.

17. Some Outcomes
copyrighted © 2015
Buy-In
Collaboration and validation
The vision helps us all
come together, see the
future, feel the excitement,
and hear the music at the
royal ball.

18. Client Case Studies: Diverse Visions and Scope
copyrighted © 2015
Case Study 1: Healthcare
PMO, Executive Coaching, Org Readiness
Assessment, Reporting, Communication Mgmt
and Rollout
Vision for an integrated company after
operating for yeas as separate divisions
Case Study 2: High Tech Company
PMO, Executive Enrollment and Leaders
Developing Leaders Model
Vision for a stellar leadership development
program
Case Study 3 High Tech Company
PMO, Theme Development, Content Strategy
and Implantation
Vision for a widely successful sales kickoff
Case Study 4: Pharmaceutical Company:
PMO, Executive Coaching, Speech development
and delivery coaching across executive team,
Communication plan development and
execution, Change champion enrollment
Vision for a critical business turn-around after
several years of negatively trending operating
profits,

20. @ashseddeek | ash@connectwithash.com
http://bit.ly/ashonlinkedin | http://bit.ly/ashyoutube
copyrighted © 2015