For And Against Essays Guide

For And Against Essays Guide
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For And Against Essays Guide For And Against Essays Guide

Theme Of Silence In Night By Elie Wiesel
After nearly 2 years of misery, anguish, and despair, a young boy is finally freed to a normal life he
had almost forgotten existed. Elie had started to become accustomed to the fact that indifference
would be what decides if he survived in the concentration camps or not. In the novel, Wiesel employs
the motif of silence to illustrate that silence from the Jews represents the fear, apathy, and the absence
of God which results in them constantly feel hopeless and are mentally defeated.
While the Jews in the camps are silent, this doesn t mean they ve nothing to say, but rather means they
ve grown used to anything they say being in vain and they are too afraid to protest anything. Their
cries for help are constantly ignored, even by each other. ... Show more content on Helpwriting.net ...
The silence from the world as well as the presumed absence of God had embedded a significance in
the novel that Wiesel had started to accept muteness as a standard part of his life. He no longer
expected anything from anyone but impartialness and has reached the point where he has submitted to
the painful realization that his God had also chosen to spectate without action to their grief. While Elie
is in the midst of perceiving this unjust reality he believes he is Terribly alone in a world without God
and without man (65). The impassiveness from what seems to be everyone, has caused to Elie to feel
that he is isolated in this camp and will continue to simply be ruled by the Nazis. Wiesel isn t sure why
God has chosen to turn a deaf ear to him and the other Jews as he wants to Pray to the God within
[him] for the strength to ask Him the real questions (3). He wants the strength to ask God these
questions because know why He and the world could be so cruel as to ignore the situation of the
people in the concentration camps. Their neutrality only helping the
... Get more on HelpWriting.net ...

In Nature By Ralph Waldo
The essays Nature and self reliance almost support each other in the way they depict self respect as
not just an aspect of life, but as life Itself and anything less is more dead than any end one could meet
under most any circumstances. They simply approach the subject with different idea s. This kind of
thing of course is to be expected due to the fact the author published both books. Oddly enough the
books, both reference nature and self reliance only each one is more dedicated to one subject over the
other. Really, they re the same book simply written in different stages of his life and thus seen From
different point of view. Ralph Waldo almost makes an attempt at a prophetic call on what will happen,
a rather interesting attempt making ... Show more content on Helpwriting.net ...
One example of Waldo s extreme fervor for Self gratification in Nature is I become a transparent eye
ball; I am nothing; I see all believing himself some kind of all seeing disembodied eye god simply
because he did what he wanted and abandoned his civilized nature. Just as soon an example of zealous
in self reliance Whoso would be a man must be a nonconformist. He who would gather immortal
palms must not be hindered by the name of goodness, but must explore if it be goodness. Nothing is at
last sacred, but the integrity of our own mind. Absolve you to yourself, and you shall have the suffrage
of the world. basically saying that if one is to claim they are mature enough and they claim to be an
adult then they will not conform simply because everyone else is doing it. That nothing is as holy as
what makes your mind your, mind and not someone else s. Again, similarities and differences are
present everywhere, Nature makes another claim to some form of dogmatic connection to nature. Self
reliance on the other hand makes the claim that if one is not strong enough will use to make such an
claim or some other they are dead by every sense but name. He has such a outlandish look on the way
humans work and think that it is very obvious why he and civilization had a falling out, no group of
people under regular circumstances would allow such ideas to

Persuasive Essay On Internet Censorship
With the advent of the World Wide Web in 1989, people across the world gained access to an ever
increasing well of information. Access to this information could be at risk, however, with increasing
amounts of censorship arising in nations across the world. Internet censorship is when groups attempt
to prevent users from accessing certain information that they decided is unnecessary or wrong to view.
The censorship users are subject to is important to acknowledge as it can affect access to content and
the amount of content created, as well as potentially preventing discussion, even for non controversial
topics. There are several ways you could approach the topic of internet censorship, all of which have
differing degrees of success in their methods of attack and lasting effects on the internet ecosystem.
The best solution is to take more of a laissez faire approach and scale back the amount of censorship
currently present, allowing users to govern themselves, instead of trying to enforce rules put in place
by a governing entity or private company, or trying to reach a middle ground on what should or should
not be censored.
In the earlier years of the internet, many called it the wild west of the modern era. A place where
anything went, and users governed themselves by coming up with rules that applied to their group, be
it in a forum or in an online chat room. For the first seven years the world wide web existed this was
the only form of control users had on content, and many did just fine this way. In 1996, however, the
US Government started ramping up on content restrictions, enacting the Communications Decency
Act, which prohibited indecent discussion online, as well as the Child Pornography Prevention Act,
which extended the reaches of anti child pornography laws that existed already by stating that any
content that depicted what appeared to be a minor in a sexual situation would be considered illegal.
These laws did not last, however, with both of them being mostly struck down in 1997 and 2002
respectively. In more recent history, the US House of Representatives and the Senate tried to pass the
Stop Online Piracy Act and the PROTECT IP Act , or SOPA and PIPA respectively, in the closing
months of

Satire and Stereotyping in the Birth of a Nation and...
Spike Lee s film Bamboozled (2000), cinematically stages American mass entertainment s history of
discrimination with humiliating minstrel stereotypes which was first brought to film in 1915 by D.W.
Griffith s The Birth of a Nation. ‘Blackface minstrelsy is a disturbing legacy that began as a tradition
in the early 1800s on stage, with white actors using burnt corks to darken their skin and allowing them
to portray African American slaves, usually as lazy, child like providers of comic relief (4). This
eventually evolved into Vaudeville style parody shows consisting of songs, dances and comic skits.
This tradition represented an accepted way of looking at African Americans and was the first form of
American mass culture that created ... Show more content on Helpwriting.net ...
For example the audience may believe that the masked Ku Klux Klan riders were white behind their
masks and have in reality may have tried to forget that many of the fleeing African Americans were
actually white actors.
American whiteness as articulated by Birth of a Nation is built on stereotypes, and this is precisely
why minstrelsy might have the power to resist racism. Minstrel performances relied on stereotypes to
evoke their opposites. It is possible to assume that the discourse of mass entertainment from its
minstrel days to current film and possibly beyond, recognizing and accepting blackface conventions
and stereotypes were key, almost necessary conditions of American whiteness. Minstrelsy took the
productive ambivalence inherent to the stereotype and magnified it to increase the stereotype s
inevitable undoing of itself (4). But in Birth of a Nation, the determining concept of the stereotype that
makes sense is disrupted by the inevitable context provided by narrative: in the film s narrative,
African Americans are seen gently working and playing for their master s benefit prior to the Civil
War. This stereotypical representation draws on myths that blackface minstrelsy seemed to ally to the
politics of white supremacy; it worked to promote propaganda. Prior to the Civil War, the film
explains African Americans were docile and happy on the plantation because of slave laws imposed by

Narrative Essay On Big Dee
lost a lot of blood. Oh my gosh, she s that bad? ask Pam. Yes, I m afraid to tell you that she was
sexually assaulted multiple times and badly beaten, looking at her wounds, she s been out in the
woods for days because she s very dehydrated, whoever did this probably thought she was dead, but
when she was brought in to us she still had a pulse. So, is she going to make it? At this time like I said,
she s very critical, we re doing everything we can to save her, but we have to just pray. I can t believe
this, who would do this. Well Maam, if you have any concerns or if you need to ask me any questions
ask the nurse to page me. Thank you Doctor. You re quite welcome. The Doctor got up and walked
away. After the Doctor walked ... Show more content on Helpwriting.net ...
So, the first time you tried it, you where hooked? ask Katrina. Yes, that s all it took. said Pam. What
about you Stan? ask Katrina. Basically the same, after that first hit, you want that same high, so you
try it again and again, trying to get that same high, but you just can t get it, that s why people get
sprung out, I do have regrets, if I hadn t brought drugs in the house then maybe Elizabeth wouldn t be
in there fighting for her life. Stan, it s not your fault, you didn t force her to use drugs. said Katrina.
Well, all I know is I m never doing drugs. I hope not, because it s a hard addiction to kick and you can
loose so much. said Pam. Pam, I apologize for judging you because I thought you where the one who
started Elizabeth smoking crack. said Katrina. No, when I met Elizabeth, she was already smoking,
this crack head girl name Tully introduced her to the crack pipe. said

Dell Computers Case Study
Analysis of the current situation:
The Environment:
Economy State:
Over the decade of 1980 till 1990; the personal computer industry in the United States has grown to a
$40 billion dollar industry fueled by remarkable advancements in the technologies of both storage and
data processing.
However, these breakthroughs have caused this rapid growth to come to an end. As the vast spread of
these technologies made personal computers become a commodity, where customers are looking for
the best bargains in terms of price from mass dealers; rather than looking for professional advice on
what s best for them from a certified computer dealer.
Cultural and Social Values:
Dell believes that maintaining direct and trusty relationships with ... Show more content on
Helpwriting.net ...
And 11% of the retails personal computers, which are mainly used by small to medium businesses.
 Compaq:
A clone manufacturer of IBM who entered the market in 1982.
IBM concentrated its efforts on making their personal computers the rightful option for corporations;
which resulted in a rapid increase in the demand that IBM couldn t satisfy.
This was a great opportunity for Compaq to enter the market and prosper using retail dealers to reach
customers. In 1987, Compaq was witnessing tremendous growth in sales which led Compaq to be
recognized as an important player in the personal computer market. And since then it is one of the
firmly established companies in the computer industry. Compaq holds 71% of the branded desktops
used by the fortune 1000 companies (since it s a clone of IBM so naturally they would target the same
segment). And only 19% of the retail personal computers.
In addition to other competitors who imitated Dell in their successful direct distribution strategy such
as Gateway2000 and CompuAdd companies.
Threat of new entrants:
Rapid advancements in technology have created a low entry barrier for new competitors to enter the
market as long as they know how to market their computers.
Threat of substitute products:
There isn t any substitute for personal computers so the threat of substitute products doesn t really
exist.

Bargaining Power of Suppliers:
Technological advancements made it much

The Indian Act Was Enacted In 1867 By Parliament Of Canada
The Indian Act was enacted in 1867 by the Parliament of Canada. The Department of Aboriginal
Affairs and Northern Development administered the act. The act defines who an Indian is and the
legal rights of the Aboriginal people in Canada. Regulation of the economic system between
aboriginal people and the government of Canada is included in the Indian Act. It also includes the
power the ministers have on the aboriginal people including children and disabled Aboriginals. If the
laws are not obeyed, the punishment is written in the act. The Indian Act was influenced by the
legislative foundation of the Royal Proclamation, 1763, which recognized Aboriginals as a distinct
political unit (Residential schools). The Royal Proclamation, 1763, thought that it was their duty to
protect the Aboriginal people from the Canadian society. The Royal Proclamation, 1763, had the
responsibility for Aboriginal affairs in Canada with British imperial authorities. However, by the mid
1800s Britain began to transfer this responsibility to Canadian colonies. Then the Canadian authorities
passed the First Indian Act. Over the years many amendments have been made to the Indian Act.The
Indian act passed out a law that any children under the ages of 16 had to study at Residential schools
(Residential schools), the children there were physically abused, especially girls. (Churchill, 55 56).
The Indian act is significant today because on June, 11 2008, Prime Minister Stephen Harper, on
behalf of the

Katrina Sleepy Hollow
During Washington Irving s short story The Legend of Sleepy Hollow , the main focus tends to be on
Brom Van Brunt and Ichabod Crane. Yet it can be alluded that one never thought to question their love
interest s, Katrina Van Tassel and her purpose for existing in the story. Katrina Van Tassel shows signs
of being a convoluted and colluded industrialist; from using men, to using her wealth and beauty, and
even down to her personality, Katrina proves to be the ultimate tease. Just like workers in the industry
field use machines to make goods, it can be concluded that Katrina Van Tassel can use men to give her
attention. Thinking back to the story, evidence can be found on page thirteen, from the moment
Ichabod Crane made his advances, her interests in the country farmer declined (Irving 13), as well as a
line of the same page, a deadly blood feud ... Show more content on Helpwriting.net ...
Katrina is very quick witted and seems to excel in her studies, she connects with Ichabod during their
private lessons because, like industrialists, they can both use a systematic application of scientific
and/or practical knowledge ( Industrial Revolution ). Not only did Katrina use practical and
psychological applications to play with the minds of men, but betrayal was at hand (Anderson); as it is
mentioned by Ichabod on page twenty, Could that girl have been playing off any of her coquettish
tricks? (Irving 20). Katrina is being manipulative with the men in her life, showing further that while
witty, she can be vile as well. With Brom, it feels almost like Katrina had him wrapped around her
finger. Thinking back to when he sabotaged her music lessons, she must have figured it was him, and
yet rather than be angry she kept her affair with the two men going. Bottom line is she is an
intellectually, vile attention

Gilgamesh Archetypal Hero
All great heros have a special quality about them. Whether it be a superhero, a mythical hero, or even
just a regular person with great moral values, Gilgamesh is no exception when it comes to
exemplifying characteristics of being an archetypal hero. In The Epic of Gilgamesh Gilgamesh
possesses supernatural abilities that the gods granted him, such as being ⅔ god and ⅓ man, goes on a
challenging quest by foot that tests how far he will go to achieve immortality, and comes across many
supernatural worlds, the main one being Utnapishtim s dwelling.
Just like any other archetypal hero, Gilgamesh has often been described as having unnatural powers
such as being more godly than manly. In fact, N.K. Sanders even wrote in his prologue, When the
gods

Similarities Between Haley Edgin s And Derek Kinkaid
Essay 1 The reason that I have to do this essay is because it was assigned in English composition two.
This essay is about Haley Edgin s and Derek Kinkaid s hobbies, accomplishments, and goals
Haley Edgin is an 18 year old student that had been homeschooled. Her hobbies include working and
at Wilson s Leather and then spending her money on clothes at her favorite store Torrid. Haley s
accomplishments are that she graduated from High school early and was able to get into college. Her
goals are to finish college to get a degree in special education she is not sure exactly what she wants to
major in. She also wants to get a job that she really likes and that pays well so that she can fuel her
hobby. This is the basic information about Haley

Lisa Sherman Case Analysis Essay
Lisa Sherman Case Analysis:
October 2010
Summary:
Lisa Sherman worked for Verizon for many years. While there she never revealed her sexual
orientation .Then one fated day, there was a diversification workshop with her fellow managers. The
outcome of this was that her coworkers were bigoted towards homosexuality. Lisa Sherman had a
tough decision to make, whether to stay or to leave. The following analysis shows a suggested
solution.
Lisa Sherman Case Analysis:
Lisa Sherman spent many years not being true to who she was. She never told her coworkers that she
was gay during her 15 years at Verizon Communications. Then, the company decided they wanted to
hold diversity training. This is what led Lisa Sherman to the tough ... Show more content on
Helpwriting.net ...
She felt that if she were to tell anyone it would affect her career, which allegedly proved to be a
correct assumption, from the comments that her co workers made. One of the most homophobic
individuals turned out to be one of Lisa s mentors. In essence, the people Lisa had been closest to
turned out to be bigoted individuals.
When deciding what to do, Lisa needs to be sure it is in the best interest of her needs. Since she has
been with the same company for 15 years, and quickly worked her way up, she probably has a myriad
of opportunities waiting for her. She can inform the CEO Ray Smith of her sexual orientation, as he
wants the company to become more progressive and would (allegedly) not be bothered by her
sexuality. However, the rest of her coworkers still feel that Gay people are immoral, disgusting people.
Even if the CEO did not mind her sexuality, her coworkers would still see her in a different light.
I feel the best decision that Lisa can make is to look for different work, with a more open, progressive
company, then resign from Verizon. This decision would allow her time to get her finances in order.
However, if she had a large savings, then the best decision would be to resign immediately, because
being around such bigoted individuals would cause her undue stress, and her performance may be
affected.
If Lisa Sherman chooses to resign, since the CEO Ray

Trauma And Trauma
Trauma can shake an individual or academic system to its very core, and school psychologists have a
unique opportunity to mitigate many of trauma s negative effects through education, prevention, and
advocacy. The personal and professional role they play in providing services can help foster individual
and community resiliency, while furthering the psychological field to develop effective intervention
frameworks. The National Childhood Survey of Children s Heath Survey (NCSCHS) reported 40,992
youth had at least one adverse childhood experience. The survey classified an adverse childhood
experience as socioeconomic hardship, divorce/separation of parent, death of parent, parent served
time in jail, witness to domestic violence, victim of neighborhood ... Show more content on
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McConnico et al (2016) stress the need for reflective practice for professionals to prevent secondary
trauma and burnout. They describe it as the need to be honest and authentic about the thought, beliefs,
and assumptions that influence practice and the relationships they have with their children and
families. Aucott and Soni (2016) reported there was an increase of anxiety and depressive symptoms
by staff who participated in a Critical Incident Stress debriefing after a traumatic incident in their
school. Further research on this topic can include ways to implement mindfulness, identify burnout
warning signs, and study the longer term impacts on school staff after a traumatic incident

Sports And Fitness Industry Association Essay
About the Bambini Program According to the Sport Fitness Industry Association (SFIA) in 2008,
30.2% of children between the ages of 6 and 12 where involved in an organized or unstructured sport;
in 2015, this number decreased to 26.6% (Facts: Sports Activity and Children, 2015). The Physical
Inactivity in the United States claims, Eighty percent of American adults do not meet the government s
national physical activity recommendations for aerobic and muscle strengthening (2004 2016). The
Bambini Program is a destination for one of a kind experience that is aligned with your values for
your children. With the decline of the number of children playing sports and the increase in obesity in
the United States, we plan on positively impacting your child s life through sports. Using sport as a
source of physical exercise will not only help your child s physical health, but also help improve their
mental health and social skills.
Our Mission and Vision Statement:
We make it our mission to serve your family s needs as well as the needs of the community through
various sport activities. We exist to support our community and create moments where passion and
wonder come together. Bambini Program aims to inaugurate the concepts of good sportsmanship,
integrity, loyalty, and a form of showing good teamwork skills to children between the ages of 6 and
12 so they are able to become healthy, strong, well balanced members of society. We envision a world
where children no matter

The Movie Wit
I found this movie interesting because I agree with what the film implied on how the universal
constant about being a patient is vulnerability and loss of control. In the movie Wit, you get to see
another side of the medical profession that shows disregard for medical humanities. The film tells the
story of an intellectual, Vivian Bearing, being diagnosed with stage four ovarian cancer, the treatment,
and how she is stripped of her personal and professional status in the name of being a patient. A major
theme of this film is its portrayal of the human condition in a state of dependency and need by
chronicling Vivian s experimental treatment through first person narrative, the film allows the viewers
a peek into the world of a patient suffering ... Show more content on Helpwriting.net ...
But I flatter myself. The article will not be about me, it will be about my ovaries. With Vivian
becoming more fearful of the treatment and her future, Susie discusses what end of life options are
available. Decisions about the nature of end of life can influence the research objectives; to revive the
patient would lengthen their life and allow the trial to continue. The film ended with Jason finding out
that Vivian has died. He immediately calls the resuscitation team and tries reviving her because he still
sees her has a potential research subject, despite Vivian s decision to have the do not resuscitate . As I
reflect on what I ve seen in this movie, I can say that, being a medical doctor is not all about the
knowledge of every disease, or the making of a miracle drug. A doctor should see from different
perspectives to truly understand their patients. This film taught me that saving lives is not merely
preventing their hearts from stopping but letting them acquire the quality of life they need and
deserve. As a nursing major, I will keep in mind the moral lessons of this film and will use it as a
foundation to treat my future patients, and as to how I want to be treated by my doctors, especially
with respect, empathy, and

Analysis Of The Documentary Cronulla Riots
Australia claims to be an egalitarian land of equal opportunity; however, the documentary Cronulla
Riots suggests that it is not applicable to all of its citizens. Especially for those Muslim Australians
who lived 26km away from South of Sydney CBD during 11th Dec. 2005 15th Dec. 2005. They were
ill disposed to their fellow White Australians living down the street from them. For them, tensions
grew day by day. People affected by Cronulla Riots in any manner were out of the frying pan, and
were into the fire , when the documentary displayed Prime Minister John Howard declaring the riots
as un Australian . He made us believe that his view was optimistic and disagrees that there is
underlying racism in Australia. Now, an iconic, non judgmental documentary Cronulla Riots voices
the untold story. We are invited to believe their voices as they believe the riots as un Australian , just
like John Howard. Having first aired on SBS, 2014, director, Jaya Balendra, focuses her documentary
on the traumatic experience that local Australians faced in Cronulla, New South Wales. When we view
the award winning documentary Cronulla Riots, we are questioned about the values and ethics of
being Australian. Everyone either young or old, male or female, Middle Eastern or White, living on
Australian soil are questioned about the embodiment of Australian values. Therefore, the documentary
successfully achieved its purpose on questioning the viewers of being Australian. This can be best

Public History
Danielle Sherrard
Introduction to Public History
Ever since public history emerged on college universities in the 1980s, historians have still had
difficulties defining the term. The National Council on Public History s definition of the term stirred
the debate even more. According to the National Council on Public History, public history describes
the many and diverse ways in which history is put to work in the world (NCPH 2016). This definition
helps the public understand that public history focuses around real world issues in an applicable way.
Public history is performed outside of the traditional research based college campuses, whether it be in
a museum, archive, National Park Service, and more. Public history should be focused around ...
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Public Historians use such tools as photographs, oral histories, museum exhibitions, and multimedia to
address a wide variety of historical issues and to present those issues to a non academic audience.
As historians, we all do research, we all analyze and interpret our findings, and we all communicate
the results. The primary difference between public and academic history is in the area of
communication in the audiences that we attempt to reach and in the products that we use to convey
our scholarship to those audiences. an interactive process between the historian, the public, and the
historical object. the belief that history and historical cultural memory matter in the way people go
about their day to day lives.
Public history is performed outside of the traditional research based college campuses, whether it be in
a museum, archive, National Park Service, and more. Public history should be focused around a
shared authority history is for everyone, not only for discussion by academics and public historians
should be the intermediary between history and the public. No one owns

Culture Clash
Culture Clash
Kristin Thompson
North Carolina Central University
FCSC 3320 Professor Delicia Stewart Muhammad
2/29/12
My friends and I decided to spend a day in New York City and after arriving by train we head for a
restaurant that was recommended by a friend. Upon approaching the restaurant, I notice that there is a
baby carriage containing an infant parked on the sidewalk in front of the restaurant. It appears that the
infant is unattended. And upon entering the restaurant, I notice two things in particular. One, the place
is packed but there is a table left for me and my friends. And two, from inside the restaurant, the baby
carriage is no longer visible. I am very concerned about the unattended infant. I am ... Show more
content on Helpwriting.net ...
While leaving a child unattended may be culturally correct in some countries, it is not appropriate
everywhere. Whether a Scandinavian is visiting and treats America as Scandinavia, leaving a child
unattended or whether it be an American engaging in this same practice, wrong is wrong. There are
many factors that should be taken into consideration all regarding the safety of the child, and I believe
in America a child should never be left unattended. It puts the child in harm s way, and there is lack of
supervision hence, is it Child neglect, which is Child abuse and should not happen. If this should take
place in America, no matter what the culture, I believe that it should be handled accordingly meaning
it should be reported to the proper authorities. Action means change!
References
1) U.S Department of Health and Human Services (2012). Definitions of child abuse and neglect.
Retrieved on February 28,2012 from
http://www.childwelfare.gov/systemwide/laws_policies/statutes/define.cfm
2) The Feminist Breeder (2011). What if I parenting the way my parents parented. Retrieved on
February 28, 2012 from http://thefeministbreeder.com/what if i parented the way my parents parented/
3) The Palm Beach Post News (2012). Child left alone in store while mom shops ends up

Comparing Brave New World And Man s Search For Meaning
The stories of Frankl, Mustapha Mond, and Ivan share several similarities and differences. In Viktor
E. Frankl s Man s Search for Meaning, he tells us that finding the meaning of life is finding our
happiness and we must not avoid bad situations. A short story called Brave New World by Aldous
Huxley, Mustapha Mond is one of the ten controllers of World State. In this story we learn that people
in a World State are brainwashed to accept what they are given and told to do, and by that keeps them
stable and happy. Another short story is Gooseberries by Anton Chekhov where we are introduced to a
character, Ivan, who believes people like his brother, Nikolai, repress their emotions in order to remain
happy. Frankl and Mustapha Mond both believe in happiness, disagree on whether or not there should
be distance from reality, and Frankl also disagrees with Ivan on how suffering should not be ignored.
... Show more content on Helpwriting.net ...
From Frankl s book, Man s Search for Meaning, Frankl believes finding life s meaning is the key to
happiness. The second part of the book, Frankl says, According to logotherapy, this starving to find a
meaning in one s life is the primary motivational force in man (Frankl 98). This means a man who
wants and needs happiness will have the motive to find one s meaning of life. In the story called Brave
New World, Mustapha Mond believes stabilization will help control your emotions, he says, stability.
No civilization without social stability. No social stability without individual stability (Huxley 9).
Without the individual stability can not be social because one s emotions are not stable to handle
another type of emotion with someone else. Mustapha Mond believes having individual stability is
important for happiness because there won t be any

Case Study Of United Break Guitars
Media Planning Development (MBA)
Case Analysis
United Airline s incidents
(United break guitars and recent incident)
Submission by Arshia Komal #163509
To Mr.Zubair Azam
Definition of Problem
Case 1: United break guitars
In 2008, a Canadian musician known as Dave Carroll took the flight by United Airline to Nebraska in
Chicago. Carroll claimed that his guitar was broken under the United Airlines keeping and declared
that he heard another passenger say that baggage smashers at Chicago s Airport were throwing
passengers luggage on a stopover. When he made the claim in Chicago, he was told that he was not
entitled to any damages because he had not made the claim within a stipulated time. Then in the year
of 2009, Carroll came up with ... Show more content on Helpwriting.net ...
Those who take the threat of organizational crises seriously know that they cannot talk their way out
of things that they have directed themselves into. This proposition holds for organizations as well as
the individuals who work for them. In the case of United Airlines, both the times the organization
itself had directed towards crises, which could be averted if the compensation of the broken guitar was
paid and if the last minute change in staff travelling on plane would not have introduced.
2. NEVER lie.
We live in a world where the truth can be uncovered quickly. Being caught lying about an organization
s inappropriate actions can devastate the situation. United Airlines, misguided the customers by giving
false and different statements on media channels probably not showing the side of the picture and
covering it with cream.
3. Tell the truth and tell it quickly.
Generally, organizations have less than a day to tell their version of the truth. After that, the media and
other external stakeholders will tap into secondary and tertiary experts who will have their own views
on what has happened. United Airlines had their time of revealing the truth and apologizing with
appropriate compensation plan but they were unable to estimate the power of media when it is given
the power to assess and find out the truth

Rhetorical Analysis Of Remember The Titans Gettysburg Speech
Remember The Titans A speech from the movie Remember the Titans, (2000) brings out the
importance and reasoning for the movie to be made. The Gettysburg Speech, by Coach Herman Boone
is very strong and straight to the point of the movie. Coach Herman brings the movie to life with his
speech about playing the game on a battlefield. He talks about how the fight for lives were fought on
the same field as the football team were playing on to fight for their lives. This speech is meant for
any age group, although it is specifically addressed to ones who play football. Coach Herman Boone
uses the rhetorical appeals of logos, pathos, and ethos to inspire the football players to remove all their
hate to become an actual team. In the speech from The American Rhetoric, Coach Boone states to his
players, Fifty thousand men died right here on this field, fighting the same fight that we are still
fighting among ourselves today. He was mostly using logos, saying in this quote that the men at
Gettysburg were fighting among themselves, just like the football players were. He uses fifty ... Show
more content on Helpwriting.net ...
He shows a strong sense of ethos when he asks his players to, Listen to their souls, men. I killed my
brother with malice in my heart. Hatred destroyed my family. You listen, and you take a lesson from
the dead. By saying this, Coach Boone strongly emphasizes the voices of the soldiers who died at
Gettysburg fought during the Civil War. He uses this to show his point with the soldiers who suffered
to back him up. The Civil War was the worst war as far as danger, in the history of America. Coach
Boone uses the part of his quote, take a lesson from the dead, to show what a soldier might have said
during the fight. He compares the brothers of the Civil War to all the football players on the team. He
compares them to say that they are all brothers, and should be all fighting on the same side instead of
against each

Basketball History
The world wide sport basketball was founded in December 1891. When a Canadian physical
education instructor called James Naismith needed to find a way to keep young athletes warm during
the cold winter months. Dr. James Naismith worked at a YMCA in Springfield, Massachusetts. Dr.
James Naismith invented basketball on December 1891 at a training school in Springfield,
Massachusetts. From 1891 1906 the game consisted of two peach baskets and a soccer ball. There
would be 19 people on the court (8 aside). The original game consisted of only 13 rules. In the original
rules of basketball, there was no physical contact. After 15 years the peach baskets changed to a fruit
basket that would hang from a wall on either side of the court. The YMCA had

Advantages And Disadvantages Of Floor Trading
Floor trading is described as where traders or stockbrokers meet at a specific venue referred to as a
trading floor or pit to buy and sell financial instruments using open outcry method to communicate
with each other. These venues are typically stock or futures exchanges, where transactions are
executed by members of the latter financial products using specific language or hand signals. During
the 1980s and 1990s phone and electronic trading replaced physical floor trading in most exchanges
around the world. Technologies for recording, displaying, and memorizing price data opened up ways
of monitoring and analyzing market behavior which otherwise would not have been possible. The
accelerated expansion of computer technologies was preceded and encouraged by regulatory
involvement with data recording, generally understood as the continuation of a longer process of
definitional transformations. This essay aims to analyze the advantages and disadvantages of ECN
platform compared with the traditional, face to face ... Show more content on Helpwriting.net ...
By displaying only the price and size of an order, ECNs provide trader anonymity. Anonymity is
potentially important for informed institutional investors, because less informed traders may attempt
to copy their strategy. In addition, if other market participants can obtain prior or contemporaneous
knowledge of transactions, they may attempt to trade before the institutional investors can complete
their trades, a practice known as front running. In financial markets, any sort of front running or
information leakage is a serious concern. Other, however, argue that this is one of the principal
benefits of open outcry that traders can observe the behavior of other traders on the floor. For
example, by noting whether other traders have large buy or sell positions, a trader can infer the future
trading behavior of

Goldman Sachs
Goals of the Organization
Setting clear goals is a primary step that an organization needs to take to succeed. This is important as
it ensures that the organization has a clear vision on what it wants to achieve at different stages of
growth.
It also helps in defining the yardsticks, usually quantifiable measures that we can use to objectively
monitor the progress made by the organization and help in determining if its policies and structures
are working as intended.
Finally identifying your goals effectively helps in motivating the employees and improves
communication processes both internal and outside public relations.
Let us now look at the goals which Goldman Sachs has set for itself, identified from its vision amp;
mission ... Show more content on Helpwriting.net ...
* To be good corporate citizens and make a difference to the society
Goldman Sachs partners various organizations involved with uplifting the society and caring for the
environment. It does so by providing both human resources through its programs like Community
team works amp; 10000 small businesses initiative and monetary help through it Goldman Sachs gives
and matching gifts programs apart from various sponsorships and scholarships.
Technology at Goldman Sachs
Goldman Sachs considers technology to be one of the biggest disrupters in the coming times and has
hence invested considerably in sprucing it up. It has divided it into two components: * Technology for
Financial systems: The main focus is primarily on two things here: * Increasing speeds: To counter the
growing tribe of boutique high frequency trading firms, Goldman Sachs has developed its own
modeling language Slang and a corresponding database called Securities database which gives it an
edge of multi milliseconds over its rivals for similar models. * Automating the entire trade flows and
other processes: This ensures that there is lesser scope for error and is able to handle larger volumes of
trading. It is built in a modular manner thereby ensuring that different systems having different
functionalities are separate from each other and thus failure of one node may not necessarily affect the
others. * Technology for non financial systems: These include

Assisted Suicide Outline
Assisted Suicide: Death is Not a Vaccination
1. Most the population does not know the day nor the hour when death will come upon them. 2. Some
go in their sleep, disease or illnesses consume some, and some go by tragic happenings. 3. With legal
assisted suicide, what would the value of human life degrade to? 4. How would it affect the
development of cures for illnesses? 5. This procedure terminates all chances for God to provide
miracles and the execution of his divine plan for an individual. 6. Death should be natural, the creator
s plan not man s. 7. The nation s largest and most influential medical organizations, the American
Medical Association, and the American College of Physicians, as well as many smaller physicians
groups, are on

Tone Of Dulce Et Decorum Est
In the poem, Dulce Et Decorum Est , Wilfred Owen details a poignant anecdote of a group of soldiers
in combat. The poem Epitaph on a Soldier , by Cyril Tourneur, takes a different approach by honoring
a soldier that died for his country. The bitter and condemnatory tone in Dulce et Decorum Est
communicates that war does give a soldier glory and honor, since he often dies painfully and without
the chance to make things right. On the other hand, the proud and reverent tone in Epitaph on a
Soldier conveys the idea that dying at war is righteous and proper.
The gory and sharp imagery in Dulce Et Decorum Est contrasts to the idea that dying for one s country
is honorable and proper. As the narrator trudges through the battlefield, the haunting ... Show more
As the soldiers trudge across the battlefield, the narrator creates a sense of urgency by interjecting,
GAS! Gas! . This exclamation makes an abrupt transition from the more solemn tone in the previous
stanza. The shock that this gives the reader parallels that of soldiers when they are in the face of
danger. Without time to enjoy the last moments of their lives, they can be subject to a painful death.
The soldier depicted in the poem eventually becomes incapable of doing anything to save himself and
is left with a hanging face, like a devil s sick of sin (Owen 20). Owen s use of assonance and
alliteration forces the reader to hiss the words, allowing him to emphasize his disgust of war. The
soldier has succumbed to the brutality of the poisonous gas and no longer cares for his life. His last
memories are of him being tired of all of the destruction that war has caused.
In contrast, the peaceful imagery of Epitaph on a Soldier conveys that the soldier died honorably and
for a greater purpose. The soldier lies within his mould , which demonstrates that he was treated with
respect for making an honorable sacrifice of his life for his country. In addition, the author notes his
youthful eye . The eye is the window to one s soul. Since it is youthful, his spirit remains innocent and
serene even though he had fought in a

Gastro-Oesophageal Reflux Disorder Case Study
Gastro oesophageal reflux disorder (GORD) is a common medical condition, which results in an
abnormal reflux of gastric contents into the oesophagus1. GORD normally occurs because of the ring
of muscle at the bottom of the oesophagus weakening2. The most common symptoms of GORD
include heartburn and regurgitation. In this clinical trial, participants have non erosive GORD, which
does not have any visible oesophageal injury1, however non erosive GORD can progress to erosive
disease in susceptible patients3. Recommended treatment for non erosive GORD is stated as offering
patients a full dose proton pump inhibitor (PPI) for 4 or 8 weeks4. NICE states that if symptoms recur
after the initial treatment, offer a PPI at the lowest dose possible ... Show more content on
Helpwriting.net ...
Within this trial, patients will be assigned at random to one of the two groups, with a 1:1 ratio5. The
participants will be taking one capsule at the same time everyday throughout the 4 weeks, and will be
asked to record any time they experience heartburn symptoms into an e diary. This study will be
conducted in China, with the overall participation time being 11 weeks5. Participants will make 4
visits to the health clinic, and will also be contacted by phone 5 10 days after their last dosage for a
follow up assessment. To be enrolled onto this clinical trial, patients must be able to identify their
main symptom as a burning feeling in the mid epigastric area and/or chest area and they must have
had a history of GORD for 6 months or longer prior to Screening with GORD symptoms that were
responsive to acid suppressive therapy5. Furthermore, they must have episodes of heartburn for 4 or
more days during the 7 days prior to Day 1, as recorded in their diary. This clinical trial is a
randomised, placebo controlled as well as being a double blind study, which reduces the likelihood of
prescriber bias. There are no ethical issues involved with this trial, as participants must be aged over
18, and there is a large sample size of 200 participants, which increases the significance and reliability
of the results. In my opinion, there could have been a larger sample size, as compared to this study,
another trial evaluating the efficacy of

My Passion In Computer Science
I still remember the day, I first used a computer at my uncle s house in the summer of 2000. As a boy
of 8, I was astonished to see the interaction between a television like object and some keys. From that
day, I believe, deep passion for computer grew inside me. A few years later when I got acquainted
with the internet, Computer Science became my most favorite topic. Being amazed by the potentiality
of the internet, I attended a Web Development course after completing high school. Since then I took
Web Development seriously, committed myself to it and decided to study Computer Science.
From the very beginning of undergraduate studies, I have been one of the most excellent programmers
of my class. Programming and related courses seemed much more interesting than others to me.
Specifically, Programming Languages, Programming Language Structure, Compiler Design courses
helped me to have a solid understanding of different types of programming languages and their
insights. Besides, I learned to organize any problem into small parts and solve any problem much
efficiently from Data Structure and Algorithm course. Alongside academic studies, I also got myself
involved in professional Web Development and extra curricular activities. I found particular interest in
Front end Development. To push my limits further, I also started participating in different apps
competitions and competing with the leading developers of Bangladesh. Google Dev Fest, World
Bank Water Hackathon, BASIS Soft

Riordan Manufacturing Essays
Riordan Manufacturing Executive Summary ABCO Consulting thanks the Riordan organization for
allowing us to do this upgrade analysis. A review of the existing infrastructure at Riordan has been
completed and the findings are contained in this document. There will be a listing of what was found
followed by a proposed upgrade system layout. The scope of this project is to cover the following
systems and subsystems and to explain how they all interact one with another. Finance Accounting
Identify and describe existing system: Riordan s Manufacturing s Accounting Services division is
responsible for overseeing all financial processes within the company. Everything from AR, AP,
payroll, General Ledger, purchasing, ... Show more content on Helpwriting.net ...
The Plan: The proposed solution would also allow accountant and other team members to create new
processes as: new clients are brought on board which may have unique demands, allow for internal,
structural changes as Riordan continues to fine time many of its internal processes which are for the
most part already effective expedite internal audits processes, reducing the completion time from
weeks to days Furthermore, it is our goal to ensure that all of the necessary visibility and metrics
currently being used by each department remains as transparent as possible. The ability to manage and
view the general ledger, accounts payable and receivable, inventories for each manufacturing vertical
and project, and provide these through customized reports that should be not only tailored to each
group but they should provide for greater control of the enterprise as a whole without the reliance on
individual accounting teams to maintain accuracy and performance of their business units. The
following table shows, in brief, the SWOT (Strengths, Weaknesses, Opportunites, and Threats)
currently facing Riordan s Finance Accounting department:

Plains Indian Culture
The term Plains Indian refers to a group of indigenous people who lived on the interior plains of both
Midwest America and the southern Canada. Their culture was traditionally nomadic as they survived
by hunting and gathering, and often followed the migration of the American Bison. The Bison
provided them with their main resource as they used its hide, bones, fat, and fur to make clothing,
housing, and tools. Teepees were their traditional form of housing (Roth, 1923)because they were
easily constructed and then dismantled to fit the Plains Indian s transient lifestyle. Several other
unique aspects of their lifestyle have become a part of the stereotypical American Indian depicted in
film and literature such as their reliance on domesticated ... Show more content on Helpwriting.net ...
During the 19th century, Plains Indians began to frequently sew small glass beads to their garments
and other personal items. The attractive beads were manufactured in the sophisticated glass shops of
Venice and reached the West by long and winding trade routes that began in Europe and crossed the
Atlantic to connect with seaboard commerce in the fledgling United States (Loeb, 1990). A few beads
were then carried across the country by early explorers such as Meriwether Lewis and William Clark,
while others found their way into trading systems controlled by indigenous people. Some Native
American groups of the northern West actually acquired European beads before they ever saw
European people (Loeb, 1990). Permanent trading posts soon provided women with a steady supply of
beads, and Venetian glass blowers were beginning to emphasize a tiny product called a seed bead,
which they produced in dozens of colors. As a result of these changes, the craft women who lived in
the middle of the nineteenth century began to refine the art of beading using their ample bead supplies
in a rainbow of colors. Within decades the Blackfeet, Crow, Sioux, Cheyenne, and Kiowa, as well as
neighboring plateau and Great Basin groups, were evolving distinctive styles and encrusting horse
gear, dress yokes, vests, bags, cradle tops, and a whole array of other impressive items with beads

Analysis Of The Film Mulan
The Disney film Mulan, begins with the Huns, namely the corrupt army, invading China. Meanwhile,
in a village a young woman desired for the true reflection of herself to be revealed, with this intention
it sparked a flame in her heart to pursue a prohibited job as an imperial soldier. To explain in depth,
because the Hans invade China the emperor called for the training of recruit soldiers, choosing one
male from each family to mandatorily fight in the war. Her father was injured, yet he was still chosen.
This is a pivotal moment as the character is on the brink of a breaking point. With nothing left to lose
she scurries away like a thief in the night, however she is not alone as her ancestors are awaken and
sends help from a forbidden god named Mushu . Whom unto their knowledge is The Great Stone
Dragon , however Mushu destroys his stone statue and its left up to him to save her. On her journey to
the training camp Mulan practices her new identity and it is here she meets Mushu. Upon her arrival,
to the training camp she stirs up trouble and immediately because the runt of the group, granted
because of Mushu s guidance. She gradually becomes a seasoned soldier. With the engraved desire to
see her thrive, Mushu decides to write a fake letter from General Li ordering the troops to go to war.
Mulan is thrusted into the battlefield and uses the adrenaline of the moment to save the troop, by
creating an avalanche to smote out the Hun army, however she is wounded and it reveals her identity.
Her life is spared but, she is expelled from the army. Left alone she surprisingly notices, that a few of
the Huns survived, indeed she must warn the others. At first, they ignored her, consequently this led to
the capturing of the emperor. Mulan comes up with another plan to save the emperor and the city from
the Huns. Her bravery is rewarded and she is offered a position, regardless no place is like home to
her. In the Disney film Mulan, the main character heroine exemplifies determination on her journey to
becoming a soldier by defying traditions and broadening the horizons of what it means to be a woman.
Mulan s courageous acts are displayed in several scenes throughout the film. To name a few: she
conceals her identity

Benefits Of Girl Scouts
The Girl Scouts started in 1912 with only a small number of girls. Juliette Low, the founder, was
inspired to create the Girl Scouts after she went to a party in 1912. At this party, she met Robert Baden
Powell, the founder of the Boy Scouts, and wanted to create a similar program of the opposite gender.
In present time, there are now millions of participating girls in this organization. Starting at the age of
5, a girl can enlist to become a Girl Scout and partake in the activities that range from hiking to
camping to selling cookies. The starting rank is Daisy which is grades Kindergarten to first grade. The
top and final rank is Ambassador which is grades eleven to twelve. This program is a success because
it has created women of high status after they left, does not discriminate against others when
recruiting, but it has also lost the initial perspective from when it was originally created. The Girl
Scouts are a success because the women that have graduated from the program have become women
of high status in the world. Of the twenty one female senators that are currently serving, 75% of
current female senators were girl scouts (GirlScouts.org 1). To become a senator for a state, you must
be thirty years old, been a United States citizen for nine years, and must reside in that specific state.
There are two senators per state and they possess the power to review and discuss bills while also
proposing legislation and helping the president. Another high status that

Body Modification in America Essay
Body modification in American Culture
In recent years tattooing and body piercing have become increasingly prevalent in popular culture.
These forms of body modification are no longer tools used by criminals and gang member, showing
their role in society. These practices are used by many of teenagers and young adults in our society
today. In fact many of these practices have been a positive trend in American culture, giving
adolescents a way of expressing themselves
Studies have revealed a positive correlation between risky behaviors (such as the use of drugs,
cigarettes, and alcohol) and participation in body modification. There is a shortage of available
research, however, investigating the relationship between body modification and ... Show more
Results suggested different levels of high risk behavior.
There are many reasons for individuals to acquire body modifications. One possible reason for body
modifications is to gain attention through displays of extravagance such as those that are found in
people with histrionic disorder (Durand amp; Barlow, 2000). A study by Burger amp; Finkel (2002)
investigated reasons why people adorn their bodies with tattoos and body piercing. They also
researched unmodified participants perceptions of body art. When the researchers polled participant
group as to their perceptions of body modifications, they found that many people associate tattoos and
body piercing with risky behaviors and view them as symbols of drug abuse and violence (Burger
amp; Finkel, 2002). They found that a main motivation for people to modify their bodies is to increase
self esteem. The people polled found body art as beautiful and felt more beautiful when they acquired
it. A study conducted at Denison University by Lyons and Snyder (1996) described the reasons why
college men and women had tattoos and body piercing. The main reason cited by the men with body
modifications for getting tattooed or pierced was to identify themselves with a certain group. Women,
however, rated their tattoos and piercing to make themselves more individualized or sexually
appealing. Other popular reasons for displaying body modifications are to carry on cultural traditions
and to increase

Genetic Engineering Negative Essay
After genes were discovered, scientists have been trying to disclose the mysteries of them. Since genes
are the basic building blocks of organism, they are extremely crucial to the development of biological
science. Genetic engineering seems to help the scientists explore the genomes. Genetic engineering is
a relatively new technology that is used to manipulate the genome of an organism. It can be utilized to
raise plants, cure diseases, create genetically modified babies, and clone living organisms. In other
words, scientists can use genomes as Lego blocks to build or change an organism. When an innovative
idea is introduced to people, two groups manifest: one that supports the idea and one that opposes it.
Recently, as the products of the technology, such as GMO food, get increasingly more involved in
human lives, people start to debate whether genetically engineering is more beneficial or harmful. On
the surface of the issue, genetic engineering seems to only serve benefits. However, while the
development of genetic engineering can change our world for the better, it has various negative
influences on the human race in many aspects: it is harmful toward the agricultural environment; it
acts against nature; and it creates ethical problems. Scientists must consider the disadvantages of the
technology carefully, before they over develop it to an extent that it creates irreversible harms which
can impair the entire human race.
Harm Toward the Agricultural Environment

Ionic and Covalent Bonding Essay
Ionic and Covalent Bonding
Ionic and covalent bonding is involved when the atoms of an element chemically combine to make
their outer shells full and to make the atoms stable.
The first type of bonding you can get is ionic bonding. Electrons are transferred from one atom to
another to try and create full outer shells, this gain and loss of electrons on the atoms results in
positive and negative ions. In these compounds you get electrostatic force, this is the force/attraction
that occurs between the positive and negative ions that hold the compound together. This type of
bonding takes place between metals and non metals. The metals lose electrons and form cations,
whereas the non metals gain ... Show more content on Helpwriting.net ...
As the size of the negative ion and the charge on the positive ion both increase and the size of the
positive ions decrease, the polarisation effect increases. This polar ionic bonding gives many of the
atoms covalent characters. Sometimes one of the atoms become so highly polarised that they share the
electrons and therefore can create covalent bonds.
Covalent bonding takes place where two atoms have a single, unpaired electron in an atomic orbital;
these orbitals will therefore overlap so that the two atoms are sharing a pair of electrons. The attraction
that holds the atoms together is the force between the electron and the nuclei in each of the atoms.
Before the atoms are bonded, the single, non bonded pairs of electrons are called lone pairs of
electrons. When the atoms combine by means of covalent bonding they form molecules.
Simple covalent compounds consist of many small molecules. The covalent bonds within the
molecules are strong but the bondings between them to form the compounds are relatively weak, the
force that occurs between them is called the intermolecular force. It takes very little energy to break
these forces; therefore simple covalent compounds have very low melting points and generally appear
as gases.
You can also get multiple bonds; this is where atoms can share more than 2

Shakespeare Monarchy
This paper discusses William Shakespeare s work in relation to the monarchy that was in power
during the time of his existence. This analysis includes the writings that were directly related to the
queen and king of that time. Further, there is an analysis of how Shakespeare represented the entire
monarchy. On the reverse side of this part of the discussion, the paper will look at how the monarchy
viewed Shakespeare s work and the writer himself. The members of the society at the time of
Shakespeare also had their views about Shakespeare and these will be discussed as well as how
Shakespeare viewed the society.
William Shakespeare was born on 23rd April 1564 (Honan, 1998). He was an English playwright and
poet. People of his era and others after it regarded him as the greatest English writer and dramatist.
According to Dobson (1992), he is often referred to as the national poet of England. His work is
extensive and includes more than 38 plays, narrative poems and over 150 sonnets. Most of the early
works that he produced were mainly histories and comedies which he perfected and made more
sophisticated. Shakespeare s sonnets had three underlying themes. These were beauty s transience, life
s brevity and desire s trapping (Analysis of Shakespeare s Sonnets, n. d).
Shakespeare s lifetime lapsed during two monarchies. The first one was during the reign of Queen
Elizabeth I which ended in 1603. Upon her death, King James I took over the throne. He ruled for the
last years of

Global Spirits Brands Localizing Advertising Essay
Why are Diageo, Pernod Ricard, and other marketers of global spirits brands localizing advertising
campaigns in emerging markets?
By localizing specific target markets, marketers are able to make more of an impact on several groups
of specific markets than they would have if they had simply stayed with a general advertisement for a
global brand. We have seen this in many major companies before. For example, Louis Vuitton would
record one commercial and then change the voice over or text to be in whichever language or dialect
they wanted it to be.
In this case, marketers are doing the opposite by allowing many different options in order to attract a
specific segment of consumers. I think market segmentation is critical for the success of Scotch from
country to country for the reason that people drink Scotch from country to country for different
reasons such as success. Since Scotch is widely associated with success and achievement, as well as
accelerating thirst for Scotch, understanding each culture is important.
The self satisfaction associated with achieving a goal may not be enough to persuade Chinese
consumers to purchase Scotch whisky. The Chinese market for Scotch Whiskey is highly segmented
because self satisfaction from achieving a goal is not enough; they need acknowledgement of
achievement from others. For advertising for the Chinese, the scotch would need to be represented in a
group in share of an occasion.
Not only this, but localizing their advertising

Essay On Tony Andrews
Tony Andrews is a veteran sound engineer and a highly regarded sound system designer. Tony
Andrews and John Newsham founded the legendary sound system manufacturer known as Funktion
One in 1992. Before that they were also responsible for founding Turbosound in the 1970s which is
where Tony set out to get the perfect live sound (or as close to it as possible). Tony Andrews was
convinced that live sound could sound the way a band did in a recording studio. Tony s involvement
with the Glastonbury Festival (before Turbosound) led to the development of the proper festival sound
which consisted of separate cabinets for the lows, mids, and high frequencies. This revolutionized and
changed the quality of live sound in the mid 70s and paved the way for a new era of sound systems.
In 1978 Tony Andrews met John Newsham and formed Turbosound. They began designing and
building their new age sound systems, trying hard to perfect the formula. By 1980 the demand for
speaker/sub hire grew exponentially, a rental company by the name of Muscle Music ... Show more
Turbosound split off into two segments Turbosound Inc (for sales in America) and Turbosound Sales
Ltd (to make the products and sell to the rest of the world). The idea behind this was if they could
succeed in America they could succeed anywhere. The first sales in the US were in 1982 and that was
all it took for Turbosound to be noticed. Shortly after the Clair Brothers deciding on using them for the
Dr Pepper Music Festival in New York. This was their big break. This festival exposed them to over
50 major touring artists of the time. This pushed their business to reach new levels and further on to
becoming one of the major sound system manufacturers. Turbosound speakers were further solidified
as being be the best of time by showing their durability through all the weather conditions during the
summer long

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