Rebranding Qwiky's
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The document discusses plans to rebrand the QWIKY's coffee shop chain in India through a new "Mobile coffee" concept. Some key points: 1) QWIKY's aims to target the growing "On-The-Go" consumer market in India by launching a fleet of mobile coffee vans that will serve coffee at locations like toll plazas and petrol pumps. 2) The new brand positioning will be as the "#1 On-The-Go coffee provider" catering specifically to busy professionals always on the move. 3) An initial budget of around 15 lakhs rupees is proposed to cover expenses like legal costs, vehicle customization, marketing promotions for the launch.
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Tata Starbucks is considering entering the coffee kiosk market in India. The coffee kiosk market is growing at 30% annually and is estimated to be worth $185 million by 2015. While India is a tea-drinking nation, the café culture is booming with many brands entering. Competitors like CoffeeDayExpress, Gloria Jean, and Costa Coffee already operate numerous kiosks across airports, malls, and offices. Tata Starbucks' strategy is to target the working youth commuter segment with a focus on fast coffee service. It would position itself as a premium yet affordable option compared to competitors by operating kiosks in malls, airports, and corporate parks near existing Starbucks stores.
Shivani sharan b42_brandambassdors
Tata Starbucks is evaluating entering the Indian coffee kiosk market. The coffee kiosk market in India is growing rapidly and estimated to reach $185 million by 2015. While India is a tea-drinking nation, the café culture is booming with many brands entering. Competitors like CoffeeDayExpress, Gloria Jean, and Costa Coffee already operate numerous kiosks across airports, malls, and offices. Tata Starbucks' strategy would be to target the working youth commuter segment with a focus on fast coffee service. It would position itself as a premium yet affordable option compared to competitors by operating kiosks in high footfall locations like malls, airports, and corporate parks near existing Starbucks stores.
A lot can happen over coffee!
Cafe Cofee Day- Swot + Competitive Swot Analysis (Barista).
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No rights to sell or make monetary incentives. Enjoy with a sip!
Coffee kiosk market
The café market in India is expected to grow threefold to Rs. 5,600 Crore by 2017. Over 1200 cafes have opened, including international brands like Starbucks and domestic brands like Café Coffee Day. A comparative analysis of CCD, Barista, Costa Coffee and Starbucks shows they differ in number of stores, locations, promotions, products, and pricing. The business overview proposes opening a coffee kiosk in Hinjewadi, Pune catering to people aged 22-35 by serving quality coffee and affordable Indian cuisine. The conclusion states that India's young population and growing coffee culture could make it a million-dollar industry since India produces coffee beans domestically.
Business Strategies adopted by Cafe Coffee Day
This presentation tells us the various Corporate level, Business level and Functional level strategies adopted by Cafe Coffee Day
Marketing Project on Cafe Coffee Day
Café Coffee Day is the largest coffee chain in India, owning over 1423 cafes across 209 cities. The document discusses Café Coffee Day's history and business overview, the Indian coffee market size and growth projections, Café Coffee Day's target market segments and positioning as a third place for socializing, and an analysis of the coffee market including competitors and Café Coffee Day's strengths, weaknesses, opportunities, and threats. Café Coffee Day pioneered the café culture in India and has expanded both nationally and internationally, distributing its coffee through a network of distributors and warehouses.
Cafe coffee day - Coffee Wars 2015
Café Coffee Day is the largest coffee chain in India, operating over 1,752 outlets across India and other countries. While it holds a 45% share of the Indian coffee market, Starbucks has captured 10% since 2012. To compete, Café Coffee Day has been expanding its store network, upgrading older locations, and increasing sales through new products and improved customer experience. However, its average daily sales per outlet still lag behind Starbucks. By analyzing gaps and leveraging a cost leadership strategy, Café Coffee Day aims to strengthen its position in the growing Indian coffee market.
Shri krishan b25 ver2
1. The document discusses Starbucks' plans to open coffee kiosks in Pune, India as part of a brand ambassador programme. It analyzes the Indian coffee market and competitors like Cafe Coffee Day and Barista.
2. Starbucks' strategy is to target niche upper middle and middle class customers, especially youth, by locating kiosks in prime areas like malls and hotels. Limited promotional pricing for students will help compete with established brands.
3. The Starbucks brand, coupled with quality sourcing and decor replicating its global standards, has potential to gain market share in Pune if it leverages Tata Coffee's legacy and provides consumers an "exotic experience." However, success is not guaranteed
Shri krishan b25
1. The document summarizes Starbucks' plans to open coffee kiosks in Pune, India as part of a brand ambassador program. It analyzes the Indian coffee market and competitors like Cafe Coffee Day and Barista.
2. Starbucks' strategy is to target prime locations near malls and hotels in Pune, with a focus on college youth and corporates. Limited promotions and discounts for students will help compete with established brands.
3. By leveraging the global Starbucks brand image and partnering with Tata, Starbucks is well positioned to target Pune's niche upper class segment and youth market. This strategy has promise to challenge competitors in the growing Indian coffee space.
Digital Marketing Presentation
BY2 Café is a startup standing all day quick Café planning for expansion of a chain in Bengaluru to offer hygienic and authentic regional café & bites for all refreshment seekers at an affordable rate.
Cafe coffee day
This is a case study on growth and establishment of Asia's biggest café chains and also its downfall due to debt trap.
P2 H Solutions Pvt. Ltd Company Business Plan 1
P2H Solutions Private Limited is a Mumbai-based company that operates Cafe H&W, a cafe brand. The cafe offers refreshments and a variety of food items in a comfortable atmosphere. It has invested heavily in food product research and development. Currently seeking expansion capital from investors to grow its cafe business.
ccd findings
Coffee shops are becoming increasingly popular in India, especially among youth, with over 1,500 cafes opening in the past decade. However, India's coffee consumption is much lower than other countries, at only 85 grams per capita compared to over 4 kilograms elsewhere. While India is a major coffee producer, much of the output is exported. Coffee Day is the leading cafe chain but faces challenges of high real estate and labor costs, as well as increasing competition. The report recommends Coffee Day improve its brand image, employee training, delivery process, and ambiance to better attract and retain customers. An internship at Coffee Day Global provided valuable insights into cafe and plantation management operations.
ccd findings study by prof.pradeeppatil jkhims nitte
Coffee shops are becoming increasingly popular in India, especially among youth, with over 1,500 cafes opening in the past decade. However, India's coffee consumption is much lower than other countries, at only 85 grams per capita compared to over 4 kilograms elsewhere. There is significant potential for growth in the Indian coffee market. Coffee Day is a large coffee chain in India but needs to improve its brand image and customer service. Based on an analysis of Coffee Day's strengths and weaknesses, recommendations are provided to enhance its offerings and operations. An internship at Coffee Day Global provided valuable practical learning about managing and growing a large organization.
Group 6 serviceindustry_ccd
Café Coffee Day is India's largest coffee chain, operating over 1450 outlets across the country. Founded by V.G. Siddhartha, it sources coffee beans from family-owned plantations covering 10,500 acres in Karnataka. Café Coffee Day aims to bring coffee culture to India and targets youth aged 15-35. It focuses on quality products, comfortable ambience, and friendly service. While facing competition from chains like Barista and Costa Coffee, Café Coffee Day has utilized strategic promotions and locations to establish itself as the dominant player in the Indian coffee market.
Research Process.
The document outlines the research process which involves several stages:
1) Defining research objectives
2) Planning a research design
3) Collecting and analyzing data
It then discusses conducting a survey for Café Coffee Day in 2012 with a sample size of 100 customers. The survey found that most customers were students visiting for refreshments and were influenced by the coffee and snacks. While most found the staff friendly, some suggestions were made to improve promotions and customer service.
research on coffee
Coffee culture is growing rapidly in India, traditionally a tea-drinking nation. Coffee chains like Cafe Coffee Day, Barista, and Mocha have introduced Indians to coffee and cafes. Mocha aims to differentiate itself by offering a full-service restaurant experience rather than just quick coffee. It sees two to three times more footfall than competitors daily in its larger outlets. The coffee market is nearing saturation, and Mocha expects global players like Costa Coffee to enter India and lead to industry consolidation around only two or three major brands.
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ccd findings study by prof.pradeeppatil jkhims nitte
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Rebranding Qwiky's
- 1. Rebranding QWIKY’S Riya Ninan – 235 Renuka Sanji - 20
- 3. The 5-6% growth rate in coffee consumption is owing to the following identified reasons:
- 5. Growing exposure of the middle class to Western culture and lifestyle* Business Line – Sept ‘09
- 7. QWIKY’S Inception in the year 2000 aiming to re create Western casual coffee culture , in India Sold 3 times the cups of coffee than the initial projection in the first year
- 8. Situation Lack of innovative distribution channels Poor locations of existing outlets No differentiating factors in terms of product offerings, ambience, or experience. Lack of a strong brand personality
- 9. Market Potential Coffee consumption market in India: 85000 tonnes (5th largest consumer)
- 10. Need assessment The retail café chain industry in India is no longer about popular beverages or hang-outs, but a highly scrutinized, structured form of service in terms of availability and quality of service. Fast Food over Nutrition Cost over Substantial diets
- 11. Strengths Existing outlets of 50+ stores in South India and 20+ in North Only chain that provides South Indian filter coffee Infrastructure ( used for coffee kiosks in Delhi and Chennai) Over 100 varieties of coffee
- 12. Opportunities Increasing size of the On-The-Go consumer base in India. Pursuit of efficiency and time management Increasing fast food culture Increasing number of toll booths on national highways Large number of franchisee applications – increasing number of stakeholders Human resource : Part time employees from colleges, plenty of cheap labour available for part time profiles Value for money – Qwiky’s coffee has maintained the ‘affordable coffee’ perception since the beginning of inception Absence of competitors in the advertising space
- 13. Weaknesses Poor locations Lack of strong differential advantage Weak brand image Average Taste and quality
- 14. Threats Competition : Café Coffee Day and Barista High expectations of coffee quality Time spent on road : Long distance vs Short
- 15. Critical issues Educating and Communicating the plan Short Term and long time goals
- 16. Big Idea – QWIKY’s Mobile coffee With adequately trained barristers, and coffee manufacturing equipment in place, Qwiky’s is ready to target the ever growing coffee market in India A distinctly different and niche target audience. ‘Mobile coffee’, a concept currently earlier prevalent only in the West, targets the typical busy morning
- 17. Vision statement To be identified as the No.1 ‘On-The-Go coffee’ provider in India for the on-the-go consumer category anytime, anywhere.
- 18. Budget START UP EXPENSES Legal Expenses: 2 lakh Insurance : 5 lakh Mobile Vans: (TATA Winger) Price – Rs. 4.7 – 6.7 lakh Customisation : Rs. 1 lakh Vehicle revamping and branding :Rs. 1 lakh Marketing Promotions: Rs. Launch : Rs. 2 lakh Advertising : (Print and OOH ) : Rs. 5 lakh
- 19. Product Offering The usual coffee salver:
- 21. Consumer Profiling The On-The-Go Indian category currently constitutes % of the total population, typifying the growing paradigm shift from lazy elaborate mornings, to cereal-coffee-newspaper-car breakfast culture among young adults. This is the category that Qwiky’s in its new on-the-go avatar aims to befriend.
- 22. Busy, but invests time to keep up with the trends Short term gains and emotional gratification Driven by achievement, ambition and recognition Media touch points are maximum in this category: OOH, TV, Radio, Web Marketing
- 23. Tie – Ups Toll Plazas Petrol Bunks Airports Times Of India
- 24. Branding & Marketing Launch: Free coffee can be distributed at all the locations, as part of the launch activities. This informs and attracts the consumers who are then encouraged to go in for a daily purchase. Print ads in the morning newspapers Outdoor hoardings
- 25. New Media : Website: A website brings about a formal branding to the coffee shop as well as contributing to the online sales business.
- 27. Twitter With the services of a Mobile van, the current location of the van can be tweeted online so that consumers can track the vehicle and accordingly purchase coffee
- 30. Letter Heads
- 31. Visiting Cards
- 32. Uniforms
- 33. Thank You