Downloaded 51 times
Uploaded byOmkar Nawlakhe
Marketing Plan for New App : foodi-e-street
The document provides a marketing plan for a food delivery app called Foodi-e-street. The app aims to connect street food vendors and customers by providing their locations, allowing orders to be placed, and offering home delivery. The plan outlines the company's situation analysis, goals to promote local street food, target customers, strengths/weaknesses, and strategies for product, pricing, promotions, and distribution. Key aspects include quality checks on vendors, training them, an initial free app with paid premium features, incentives for customers and vendors, and partnerships for promotion.
More Related Content
Similar to Marketing Plan for New App : foodi-e-street
Marketing Plan for New App : foodi-e-street
- 1.
- 2. A STREET FOOD LOVER? IF YES, YOUARE AT THE RIGHT PLACE
- 3. You don't needa silver fork to eat good food. - Paul Prudhomme
- 4.
- 5. EXECUTIVE SUMMARY • Withrising income levels, discretionary spending is likely to increase. Eating out is one such form of discretionary expenditure. • Foodi-e-street plans to grab this opportunity to scale itself throughout the whole country.
- 6. An App that linksall popular street food vendors of the city What is FOODI-E-STREET ? foodi-e-street
- 7. Provides real timelocation of various street food vendors
- 8. Notifies you aboutnew food vendors in the area foodi-e-street
- 9. Helps you contactthe vendor and place orders
- 10. Offers premium homedelivery services
- 11. SITUATION ANALYSIS • OVERVIEWOF COMPANY AND MARKET • TARGET CONSUMERS
- 12. The company aimsto promote and improve street food services
- 13. Target customers Street food lovers Collegestudents and people living away from home demanding tasteful and hygienic street food
- 14. All types offood under one roof STRENGTH
- 15. Market Overview S :Strength •High street food demand •Large number of street food vendors •Direct approach to target customers W : Weakness •Newer concept of street food distribution •Street food delivery to remote areas •New to market O : Opportunity •Promotion of Indian street food •Up gradation of Indian street food standards •Multiple street food options (both regional and non-regional) T : Threat •Regular quality checks •Vendor training •Investment for food trucks •Market response to home delivered street food
- 16.
- 17. To provide andpromote local street food to the people from all corners of the city
- 18. The goal, ina nutshell…
- 19. STRATEGY • TARGET MARKET •VALUE PROPOSITION
- 20. Basic quality checksof taste and hygiene by our expert team
- 21. Once approved, vendorswill be trained to maintain superior hygiene standards
- 22. Use of glovesand hair caps Clean water And fresh ingredients Cleanliness
- 23. Great taste Improved hygienestandards Broader customer reach
- 24. TACTICS • PRODUCT • SERVICE •BRAND • PRICE • INCENTIVES • COMMUNICATION • DISTRIBUTION
- 25. Unique Selling Proportion Whatfoodi-e-street offers, Link all street food vendors that are tested for basic taste and hygiene. Serve and deliver all kinds of street food (Regional and non regional) What Foodpanda offers, Exclusively delivers local restaurants food accompanied with fast delivery What the customers want, Tasty, hygienic street food Winning zone ‘Opportunity with care’ zone Danger zone ‘No one cares’ zone
- 26. Competitors Foodi-e-street is dominatedby its bigger competitors Zomato, Foodpanda, Yelp in following segments:
- 27. Points of Parity(PoPs) OrdersReservation Management Service Free Vendors Listing Native Food Restaurant App Creator Online Food Delivery Platform for the Vendors to advertise their brands Food Vendor Finder
- 28. Points of Differences(PoDs) Helps“Homemade/cooked food startups” in scaling. Split The Bill Concept: Individual Bills and pay only for what you order. Personalized Experience: Group Check in discounts for regular customers Having its own food delivery system, foodi-e-street guarantees faster delivery. Cashless Payments: Pay via foodi-e-street Mobile Wallet and get discount from vendor owners.
- 29.
- 30. Implementation IMPLEMENTATION • BUSINESS PROCESS •IMPLEMENTATION SCHEDULE
- 31. Product Pricing The appis to download foodi-e-street
- 32.
- 33. People, in general,spend ~ Rs. 150 to Rs. 200 on street food / week So what’s the plan? The App would mint its money through in-app purchases
- 34.
- 35. Registering a restauranton foodi-e-street is free. Free Features Group Check in discounts for regular customers. Personalized ExperienceIndividual Bills and pay only for what you order. No bad debts. Split The Bill Cashless Payments The ordered food will be delivered to you within 45 minutes. Online ordering (Menus, reviews, photos of restaurants and ratings) Food Vendors Explorer Leave your Wallet Behind. Pay via foodi-e-street Mobile Wallet and get discount from restaurant owners.
- 36. Premium Features • Advertiseservices related to your restaurant on your foodi-e-street account. • Track the details of their calls routed through foodi-e-street system. • Place a banner advertisement on foodi-e-street. Business owners regularly get updates about the number of clicks from ad. • Native Food Corner App Creator • POS (Point to Scale) Platform • Consulting Service to Opening vendors.
- 37. Value Proposition -Users
- 38. Value Proposition –Food Vendors
- 39. Incentives For every timethat the customers place an order through the app, they win certain number of credit points which can be redeemed in the form of discounts on future orders
- 40. Promotions Our initial promotionmediums would be •Free social networking platforms (Free Facebook pages) •Word of mouth ( door to door marketing, specifically for regular street food consumers) •Tie ups with street food vendors (They will be given profits for every plate that they sell through our app) to promote our app features
- 41. Collaboration Tie ups withpopular YouTuber groups looking for ideas for their videos (We would give them ideas to conduct surveys on street food, and they would in turn promote us through their videos) (Being Indian is the fastest growing Indian YouTube channel. They present India at its quirkiest best through their interactive YouTube videos)
- 42. The delivery charges,however would be charged separately, every time the customer orders a home delivery depending upon the location and distance
- 43. Distribution Website Apple App StoreMicrosoft Windows Store The foodi-e-street
- 44. The importance ofstreet food vending lies on the fact that besides offering business opportunities for developing entrepreneurs, the sale of street foods can make a sizeable contribution to the economies of developing countries like India. - National Association of Street Vendors of India (NASVI)
- 45. BRAND • We willposition our app in the minds of the target consumers as “Solution to all types of Hunger”. • One of the most reliable explorer for the restaurants with fastest online food delivery destination. • “When you have foodi-e- street, you will never starve.” • For Vendor Owners app will provide the best platform to market their brands with nominal charges.
- 46.
- 47. DISCLAIMER Created by Omkar Nawlakhe,NPTI Nagpur, during the Marketing Internship by Prof. Sameer Mathur, IIM Lucknow