Foodpanda is an online food delivery service that was launched in Singapore in 2012 and has since expanded to 23 countries. It partners with restaurants and shops to provide food and grocery delivery services. Some of Foodpanda's key successes include having a high quality website and app, providing excellent customer service, and studying consumer behavior to implement effective marketing strategies like promotions and discounts. Foodpanda remains the most popular food delivery service in Asia and has seen increasing annual revenue and goal achievement through its expansion. Recent developments include partnering with an e-bike company and adding a donation feature to help address global hunger.

1. FOODPANDA
Present by:
Bunheang KEM
Sokunchha SAN
Present to:
Mrs. Socheata KIM

2. Products/Services
Contents
People Management
Current News
Achievements
Key Successes
Background & History

3. Background/History

4. Background/History
• Launched in May 2012 in Singapore
• Expanded 23 countries by the end of February 2013
Ralf Wenzel Benjamin Bauer

5. People Management

6. People Management

12. People Management

13. Products/Service

14. Products/Service
• Food and grocery delivery services
• Partner with restaurants and shop owners

15. Key Successes

16. Key Successes
➢ Website quality
➢ Service quality
➢ Studying consumers’ behavior

17. ➢ Website quality
▪ Many information and categories
▪ The design of the app
▪ Security and privacy
▪ Payment system

18. ➢ Service Quality
▪ Delivery service
▪ Customer service
▪ Food quality

19. ➢ Study consumers’ behavior leads to marketing
strategies:
▪ Promotion
▪ Advertising
▪ Quality food at a suitable price
▪ Offering discounts, coupons, or free delivery
▪ Providing unique service

20. Achievement

21. Achievement
➢ Foodpanda’s ads tech services
➢ Most popular food delivery in Asia
➢Linked to many vendors and customers
➢Still remain at the top of the competition
➢ Has the highest annual GMV
➢Gradual increase in revenue each year
➢ Accomplished their goal, mission, vision, and expansion

22. Current news

23. Current news
➢ On 25th Feb, Foodpanda – e-bike manufacturer Oyika
➢ On 28th May, Foodpanda create a donation feature to fight
against global hunger
➢ Planning to expand its brand all over Cambodia

24. Reference
• http://www.demystifyasia.com/foodpanda/
• https://www.foodpanda.com/about/
• https://magazine.foodpanda.my/about-foodpanda-magazine-
my/#:~:text=Our%20goal%20is%20simple%3A%20To,insight%20into%20local%20cuisine%20culture.
• https://www.slideshare.net/PRANJALSingh47/foodpanda-65634187
• https://www.studocu.com/row/document/north-south-university/introduction-to-e-business/report-on-foodpanda/9354840
• https://careers.foodpanda.com/life/
• https://www.foodpanda.com.kh/contents/how-it-
works?r=1#:~:text=Foodpanda%20is%20a%20simple%20service,delivered%20to%20your%20door%20step.&text=Enter%20your%20area%20o
n%20the,that%20deliver%20to%20your%20area.
• https://www.elluminatiinc.com/foodpanda-business-model-works-revenue-insights/
• https://www.khmertimeskh.com/50865936/foodpanda-continues-national-expansion-with-move-into-kampong-speu/
• https://www.techinasia.com/delivery-hero-financial-q3-2022
• https://www.ejournal.aibpm.org/index.php/JCDA/article/download/1386/1254
• https://startuptalky.com/foodpanda-business-model/
• https://www.researchgate.net/publication/291074636_Key_Success_Factors_of_Online_Food_Ordering_Services_An_Empirical_Study
• https://www.khmertimeskh.com/501031477/phnom-penh-food-delivery-riders-gear-up-to-go-electric/
• https://marketech-apac.com/foodpanda-launches-new-meal-donation-feature-in-asia/

25. Thank you for listening!!!