A short and simple ten-minute presentation at the zomato Digital Summit. Attendees were restaurant owners and other entrepreneurs involved with the food business, seeking to learn basic guidelines on how to use social for growth.
For questions and inquiries or for further discussions, please do not hesitate to shoot me an email at jason.cruz@mccann.com.
Gamification - Extrinsic vs. Intrinsic RewardsJerome Sudan
Effective gamification arises from the understanding of a fundamental distinction between extrinsic and intrinsic motivational triggers.
Main visual: Romain Laurent.
A short and simple ten-minute presentation at the zomato Digital Summit. Attendees were restaurant owners and other entrepreneurs involved with the food business, seeking to learn basic guidelines on how to use social for growth.
For questions and inquiries or for further discussions, please do not hesitate to shoot me an email at jason.cruz@mccann.com.
Gamification - Extrinsic vs. Intrinsic RewardsJerome Sudan
Effective gamification arises from the understanding of a fundamental distinction between extrinsic and intrinsic motivational triggers.
Main visual: Romain Laurent.
A comprehensive SEO and Search Marketing Plan for Zomato, a new entrant in the Irish Market. The objectives included: Increase Brand Awareness, Increase Sign Ups, Increase App Downloads and Promote Review Writing. Designed six different campaigns under Search Marketing. Identified weak areas of Zomato website in terms of SEO, and made recommendations to improve organic ranking.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Ola Cabs, an Indian ride sharing company that has beaten Uber in India and is now challenging Uber on the global level. It has introduced a wide variety of low end vehicle service (two and three-wheelers), is expanding into last mile e-commerce deliveries, trucking, ambulance services, 2-wheelers for deliveries, and is linking with restaurants, ticket booking and used good marketplaces.
The slides summarize the business model for Ola Cabs including the value proposition, customers, method of value capture, scope of activities, and method of strategic control.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
Over the last few years, Airbnb’s frontend architecture has evolved to keep pace with the rapid advancement happening the JavaScript world. Starting as a humble Rails 2 + Prototype.js app in 2008, the frontend stack powering airbnb.com has gone through a few revisions, including a push towards single-page app architecture with Backbone.js and Handlebars.js, an adventure into isomorphic JavaScript with Rendr (our library for using Node.js to server-render Backbone SPAs), and most recently, a move toward React.js and a re-envisioning of our build pipeline to take advantage of CommonJS, ES6, and a Node.js-based transform system. Spike Brehm, software engineer on the @AirbnbNerds team, will walk through how we approached and executed on these changes. Plus, get excited to see a preview of our new approach to isomorphic JavaScript, allowing us to server-render React components from our Rails app.
Spike Brehm is a software engineer at Airbnb who specializes in building rich web experiences. As a JavaScript nerd, he has spent the last few years shipping web apps and prototyping Airbnb’s front-end stack, experimenting with “isomorphic JavaScript” — apps that have the flexibility to run on both the client and sever using the same codebase.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
A comprehensive SEO and Search Marketing Plan for Zomato, a new entrant in the Irish Market. The objectives included: Increase Brand Awareness, Increase Sign Ups, Increase App Downloads and Promote Review Writing. Designed six different campaigns under Search Marketing. Identified weak areas of Zomato website in terms of SEO, and made recommendations to improve organic ranking.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Ola Cabs, an Indian ride sharing company that has beaten Uber in India and is now challenging Uber on the global level. It has introduced a wide variety of low end vehicle service (two and three-wheelers), is expanding into last mile e-commerce deliveries, trucking, ambulance services, 2-wheelers for deliveries, and is linking with restaurants, ticket booking and used good marketplaces.
The slides summarize the business model for Ola Cabs including the value proposition, customers, method of value capture, scope of activities, and method of strategic control.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
Over the last few years, Airbnb’s frontend architecture has evolved to keep pace with the rapid advancement happening the JavaScript world. Starting as a humble Rails 2 + Prototype.js app in 2008, the frontend stack powering airbnb.com has gone through a few revisions, including a push towards single-page app architecture with Backbone.js and Handlebars.js, an adventure into isomorphic JavaScript with Rendr (our library for using Node.js to server-render Backbone SPAs), and most recently, a move toward React.js and a re-envisioning of our build pipeline to take advantage of CommonJS, ES6, and a Node.js-based transform system. Spike Brehm, software engineer on the @AirbnbNerds team, will walk through how we approached and executed on these changes. Plus, get excited to see a preview of our new approach to isomorphic JavaScript, allowing us to server-render React components from our Rails app.
Spike Brehm is a software engineer at Airbnb who specializes in building rich web experiences. As a JavaScript nerd, he has spent the last few years shipping web apps and prototyping Airbnb’s front-end stack, experimenting with “isomorphic JavaScript” — apps that have the flexibility to run on both the client and sever using the same codebase.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
1. foodspotting
Alexa Andrzejewski
Seth Andrzejewski
Peter Lee
Warren Stringer
Aaron Bannert
...and lots of help from others! Thanks!
2. Have you wondered...
Where can I find Tteokbokki sounds What’s good at this
the best ___ around? good... but I can’t restaurant?
quite picture it.
3. Foodspotting
is a visual food guide
that lets you find dishes,
not just restaurants.
Foodspotters take pictures of foods they love,
enabling Foodseekers to find whatever they’re
craving and see what’s good at any restaurant.
5. It’s powered by Foodspotters
who can....
Take pictures of Participate in food Earn badges, titles
foods they love. scavenger hunts. and credibility
6. It benefits restaurants by
drawing attention to dishes,
not detractors
55
noms
Sweet (72) Sticky (53
) Citrusy (45) Buttery
(36) Chewy (22)
Morning Buns @ Ta
rtine Bakery
Summary of 123 sig
htings
7. But at its essence...
it’s about taking and
finding food photos.
This is what our
team focused on
this weekend.