Food For Your Mood: On-Demand Refined, Digiday Retail Summit, June 28th 2016
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Grocery shopping is a chore that takes time and multiple stops. Finding what to make for dinner can be confusing with many options but little time or energy to plan. A new mobile-first delivery service promises to deliver fresh, curated meals and ingredients for any mood within one hour, providing a solution for busy lives with little planning needed and taking the hassle out of shopping and deciding what to eat.
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Poptime deck '17
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IceMobile can measure almost everything shoppers do, but how can you also use motivations of shoppers to create a better shopping experience? In this presentation Arnoud & Anna will share their learnings on data-driven storytelling & product development. They will share how combining big data & small data has helped them to make data quickly actionable in an agile way. Illustrated by case studies from their Retail clients all over the world they will show how & when the combination of big & small data can bring the best results.
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Arnoud Andeweg has a Master's degree Human Centered Multimedia (Information Studies) and more than 15 years of experience in data processing, analysis and visualization with large datasets from Dutch companies like KPN, ING, CIZ, NRC, Trouw and Volkskrant. He leads the Customer Insights team at IceMobile. Today he uses the strengths of Small data & Big data to improve the shopping experience of people all over the world.
Anna Witteman has a Master's degree in Industrial Design Engineering & more than 10 years of experience in UX. Anna worked on award winning apps like Appie for the Dutch retailer Albert Heijn (Appie won an Interaction Design Award & was rated by IGD as one of the 10 best apps for retail worldwide). She likes to challenge the ‘WHY‘ of user actions. She started the UX Lab at IceMobile to give a voice to our users by making use of (mainly) Small Data. Today she uses the strengths of Small data & Big data to improve the shopping experience of people all over the world.
2015 App Challenge
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Putting High Flying Energy on your PLAN (practicalities for success)
Putting High Flying Energy on your PLAN (practicalities for success) is part of The Health Heroine High Flying Energy for Business Leaders Programme - How to enjoy 10/10 energy and do more every day!
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5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
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On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Food For Your Mood: On-Demand Refined, Digiday Retail Summit, June 28th 2016
- 2. Multiple stops is a waste of time Booze! Flowers ‘cause I’m an hour late Forgot TP (ugh) Bodega Health Food Store Get Cash Drug Store Now Cook?!? Grocery shopping is a pain Life is busy. Shopping is a chore. Discovering dinner is confusing What’s for Dinner Home or Out or Seamless Web Search Recipe Craving Comfort Ingredients Healthy Fast Not Same Old Dinner Plan In Place Popcorn A whole lotta nope. HERE’S WHAT WE HEARD
- 3. • Mobile-first: at a tap, on-the-go • 1-hour delivery: no planning needed • Always fresh, always curated, always perfect for right now 3 EXPERIENCE
- 4. We deliver food for every mood NEW BUSINESS MODEL = your next drink, your next meal, fill in, all in less than 1 hour
- 5. Your wingman: giving you the inside scoop on what’s good NEW BUSINESS MODEL + offering tried and true, at your fingertips
- 6. Weekend ChillMid-Week Peak Meeting evolving needs by day and daypart 6 NEW CONSUMER REALITIES Seriously Monday + smaller servings for immediate consumption
Editor's Notes
- More flexible than a meal kit service Fresher than Seamless Faster than doing it all myself MILLENIALS WANT IT ALL