Font Style 1 conveys a thriller by elongating some letters to look distorted like dripping paint or blood on a wall. Parts of the letters are faded and worn, making the writing look old on a banner or plaque to set an eerie and abandoned haunted setting. Font Style 2 features smudged lettering that stems blood flowing like ice cracks, conveying violence. This relates the theme of blood to signal the genre and film aspects through the opening credits. Font Style 3 creates a visual effect that pieces of a newspaper have been assembled into the title. This could link to a newspaper shot in the opening and make the title sketchy and creative as if someone assembled it, pairing with a gritty city transition