1) Mobile phones will overtake PCs as the most common web access device worldwide in 2013. Native apps will drive more innovation and interaction through new features, while responsive websites may temporarily stifle some creativity as the standard evolves.
2) Responsive design will continue growing in importance as mobile becomes the dominant form of browsing. Websites and layouts may become more app-like and touch optimized.
3) Native apps allow for full control and access to device capabilities, while responsive web apps aim for cross-platform accessibility. Both have advantages, and hybrid approaches combine aspects of each.
Companion slides to the Webcast: "8 Steps to Scaling Your Mobile Strategy"
The webcast describes how smart organizations are using mobile to enhance customer relationships. By reviewing the slides and watching the webcast recording, you'll learn:
- Why mobile adds value to customer relationships
- Secrets of apps that get used every day
- How to design success into your first app
- Techniques that enable your existing development team to support multiple platforms, apps and businesses through an integrated mobile platform
Ray Pun, Mobile & Strategic Marketing Leader of Adobe session at the Seattle Interactive Conference 2014.
In a world where 154,000 apps are downloaded every minute, with 90% of them free, how do marketers get the most value and revenue out of consumers’ fingertips? Whether helping someone find a service center in the vicinity or taking advantage of a retail promotion nearby, location-based targeting is the most effective yet untapped opportunity for marketers to get customers engaged and primed to take action while in motion.
CRUMZ is a smartphone application and platform that allows users to record video messages or media then geofence (contain media within a predefined area) that video to a specific wide area and/or close proximity location. The videos/media are stored on the CRUMZ cloud database and opened when physically ‘geo-triggered’ by followers of the videos author or any CRUMZ user if the video is set as Public. CRUMZ users may also create messages that attach to the media to foment conversations.
To establish the mobile and internet presence for your business, you need to go about the various options you have. Either you can make a mobile application, web application, or follow the bandwagon and go for a simple websites. All of these have there limitations, and benefits for your business. Have a look at what can be the best for you.
Forrester Research mobile analyst Melissa Parrish takes you on a guided tour of how brand marketers are going from experimentation to executing high-impact, rich media mobile marketing campaigns.
Companion slides to the Webcast: "8 Steps to Scaling Your Mobile Strategy"
The webcast describes how smart organizations are using mobile to enhance customer relationships. By reviewing the slides and watching the webcast recording, you'll learn:
- Why mobile adds value to customer relationships
- Secrets of apps that get used every day
- How to design success into your first app
- Techniques that enable your existing development team to support multiple platforms, apps and businesses through an integrated mobile platform
Ray Pun, Mobile & Strategic Marketing Leader of Adobe session at the Seattle Interactive Conference 2014.
In a world where 154,000 apps are downloaded every minute, with 90% of them free, how do marketers get the most value and revenue out of consumers’ fingertips? Whether helping someone find a service center in the vicinity or taking advantage of a retail promotion nearby, location-based targeting is the most effective yet untapped opportunity for marketers to get customers engaged and primed to take action while in motion.
CRUMZ is a smartphone application and platform that allows users to record video messages or media then geofence (contain media within a predefined area) that video to a specific wide area and/or close proximity location. The videos/media are stored on the CRUMZ cloud database and opened when physically ‘geo-triggered’ by followers of the videos author or any CRUMZ user if the video is set as Public. CRUMZ users may also create messages that attach to the media to foment conversations.
To establish the mobile and internet presence for your business, you need to go about the various options you have. Either you can make a mobile application, web application, or follow the bandwagon and go for a simple websites. All of these have there limitations, and benefits for your business. Have a look at what can be the best for you.
Forrester Research mobile analyst Melissa Parrish takes you on a guided tour of how brand marketers are going from experimentation to executing high-impact, rich media mobile marketing campaigns.
2013 Hispanic Marketing Symposium: Mobile Apps for BusinessSweb Development
Magaly Chocano was one of the featured speakers for this outstanding event put on by the Austin Ad Fed. She discusses the impact and the importance of mobile apps in business and the growth for the future.
What do you need to consider before taking a business onto mobile ?Rapidsoft Technologies
It’s going to be an expensive move to take a business on mobile platform, particularly when it is done through a responsive mobile website or a native mobile application development. Because mobile is the next big thing in the online business world, a start-up that doesn’t think out about its presence on mobile today, it have more chances of being left in the dust tomorrow.
Mobile from Strategy to Implementation for the 2013 ASAE Technology Conferenc...Amy Hissrich
A presentation for association technology professionals on what factors they may want to consider when going mobile and how mobile should reflect the overall organizational strategy. Also includes some fun examples of apps that may inspire associations to think differently about leveraging the mobile value proposition.
Project UX is a team of digital, mobile and brand strategy experts, award winning designers and developers who work with both local & global brands on creating mobile responsive website for clients to improve SEO, offer better user experience & stay ahead of the competition.
Mobile is for business. Every firm with a web app must now consider the visibility and sales they are losing by not having a mobile version. Every new business or software product is faced with this same concern. Responsive design only gets us so far before it’s time to build a native app for several platforms. How do we build business apps for Android, iOS, and Windows phones and tablets? Learn about the key considerations when scaling up your company’s mobile presence.
How much does it cost to develop an app? Thats the question we get asked most. It like asking how much does it cost to build a house :-)
There are many parameters involved and having built over 2000 apps we are in a good position to answer how much does it cost to develop a good basic app.
Building the Right Mobile App Development Strategy: The rate at which the mobile app market is growing reflects the important role it plays in the communication space. Statistics show that mobility is the primary way people are interacting and getting things done. Mobile phones prices and browsing rates get cheaper every day, and number of mobile internet users have multiplied manifold in the past few years. This has also led increase in the download numbers of mobile applications.
WordPress as the website of the future from Digital Dealer 8 by Mike FitzpatrickMichael T Fitzpatrick
Mike Fitzpatrick's presentation from Digital Dealer 8 in Orlando, WordPress as the Website or Micro-site of the future. Mike Fitzpatrick is the V.P. of Sales and Marketing at DealerTrend, the leader in innovation.
Presentation of the TRIPPEL project.
A collaboration between Scandinavian Design Group and GreeNudge.
Check out http://trippel.sdg.no
(website in Norwegian)
2013 Hispanic Marketing Symposium: Mobile Apps for BusinessSweb Development
Magaly Chocano was one of the featured speakers for this outstanding event put on by the Austin Ad Fed. She discusses the impact and the importance of mobile apps in business and the growth for the future.
What do you need to consider before taking a business onto mobile ?Rapidsoft Technologies
It’s going to be an expensive move to take a business on mobile platform, particularly when it is done through a responsive mobile website or a native mobile application development. Because mobile is the next big thing in the online business world, a start-up that doesn’t think out about its presence on mobile today, it have more chances of being left in the dust tomorrow.
Mobile from Strategy to Implementation for the 2013 ASAE Technology Conferenc...Amy Hissrich
A presentation for association technology professionals on what factors they may want to consider when going mobile and how mobile should reflect the overall organizational strategy. Also includes some fun examples of apps that may inspire associations to think differently about leveraging the mobile value proposition.
Project UX is a team of digital, mobile and brand strategy experts, award winning designers and developers who work with both local & global brands on creating mobile responsive website for clients to improve SEO, offer better user experience & stay ahead of the competition.
Mobile is for business. Every firm with a web app must now consider the visibility and sales they are losing by not having a mobile version. Every new business or software product is faced with this same concern. Responsive design only gets us so far before it’s time to build a native app for several platforms. How do we build business apps for Android, iOS, and Windows phones and tablets? Learn about the key considerations when scaling up your company’s mobile presence.
How much does it cost to develop an app? Thats the question we get asked most. It like asking how much does it cost to build a house :-)
There are many parameters involved and having built over 2000 apps we are in a good position to answer how much does it cost to develop a good basic app.
Building the Right Mobile App Development Strategy: The rate at which the mobile app market is growing reflects the important role it plays in the communication space. Statistics show that mobility is the primary way people are interacting and getting things done. Mobile phones prices and browsing rates get cheaper every day, and number of mobile internet users have multiplied manifold in the past few years. This has also led increase in the download numbers of mobile applications.
WordPress as the website of the future from Digital Dealer 8 by Mike FitzpatrickMichael T Fitzpatrick
Mike Fitzpatrick's presentation from Digital Dealer 8 in Orlando, WordPress as the Website or Micro-site of the future. Mike Fitzpatrick is the V.P. of Sales and Marketing at DealerTrend, the leader in innovation.
Presentation of the TRIPPEL project.
A collaboration between Scandinavian Design Group and GreeNudge.
Check out http://trippel.sdg.no
(website in Norwegian)
Website of the Future webinar we did for Higher Logic on May 20th. How do we define the future when it comes to the web? Is it about mindset or technology? At Vanguard we think it's a little of both.
Casey (@Casey_Flanagan) connects brands to consumers and consumers to brands with actionable insights and needle-moving ideas. He is a curious generalist, an optimistic pragmatist and someone who thrives on making the complex as simple as possible.
Laughlin Constable (http://www.laughlin.com) is an idea-driven, independent agency, offering a suite of integrated and best-in-class services for high-profile brands. We are a strategic marketing partner who provides fresh thinking, integrated, idea-driven marketing solutions that advance a client's brands / business.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
Websites are meant to help you meet your business goals. This presentation walks through 5-steps every website should take when building their website.
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...Huge
Na Huge, ao analisar o histórico de interações com uma marca em seus posts, conseguimos auxiliá-la em uma comunicação online mais assertiva e menos arriscada. Nesta apresentação, vamos mostrar como é possível traçar padrões de reações sobre determinados temas e minimizar os riscos para equipes de PR e community management.
Apresentação realizada por Maristela Vasconcelos, Creative Planner, e Renan Dayube, Data Strategist, na Social Media Week SP, em 12 de setembro de 2016.
Sales and Marketing Summit (Tech Connect Live) - RDS Dublin 2016 - Mainstage Presentation:
In this presentation we examine the pitfalls of digital
marketing and how it’s easy to forget that essentially
marketing communication is about how people interact
with products emotionally. In the race to tick a list of
required channels and create ‘sharable content’, many
brands are still forgetting that the principles of branding
still apply
Fundamentals of Web Development For Non-DevelopersLemi Orhan Ergin
This is the 2nd material of my technical training about "Fundamentals of Web Development" to non-developers, especially to business people and business analysts. This presentation covers some advanced topics that I did not cover in my previous "Fundamentals of Web" training. Even though most of the information I mention verbally in the training, the slides could help the ones who are not very familiar with web and web applications.
Responsive Web Design: Clever Tips and TechniquesVitaly Friedman
Responsive Web design challenges Web designers to adapt a new mindset to their design and coding processes. This talk provides an overview of various practical techniques, tips and tricks that you might want to be aware of when working on a new responsive design project.
Discover the 10 webdesign trends of 2014 according to Vanksen, the digital native agency
This presentation is also available in french : https://fr.slideshare.net/Vanksen/les-10-tendances-webdesign-de-2014-by-vanksen
Find the Interface Design trends for 2014 by - now freelance - Petra Sell on:
http://www.slideshare.net/volpelino/id14
Prophets Agency presents "ID13": the trends in Interactive Design for 2013. Third year in a row, after the ID11 and ID12 trends. Written and designed by our Design Director Petra Sell.
Starting at the emerging trends in 2012 moving to what is happening in interaction design in 2013. the consolidation of ongoing trends up to future thinking and some advice on how to keep up.
Take your time to browse through the 147 slides of this impressive deck. Brands who fancy a 'live' presentation in their offices can contact us to make an appointment. Do spread along, cause sharing still is caring.
Thinking of developing a mobile app for your business? Should you go for a native, device-based application or a web-based application? This white paper addresses some of the considerations...
Building a mobile app is no easy task, and with all the options out there, picking the right technology is half the battle. This report, released by IQ, illustrates the differences between building a mobile web app and a native app. At the end is a scorecard to help readers decide which approach is right for them. For questions or more information, please contact IQ at newbiz@iqagency.com.
The Ultimate Guide on How to Launch Your Own Mobile App!John Andric
To make your business to new heights it is now a must requirement to have a mobile application that represents your business. A mobile help not only helps you to reach new potential customers but also builds an online presence for your brand's image. This step-by-step guide will lead you throughout the journey to make your very own mobile app.
The Latest Trends in Mobile App Development.pptxradhaagarwal27
AR is a rapidly growing technology with a wide range of potential applications. As the technology continues to develop, we can expect to see even more innovative and immersive AR experiences in mobile apps.
The Latest Trends in Mobile App Developmentradhaagarwal27
Augmented reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. AR has been around for decades, but it has only recently become more popular due to the increasing power and affordability of mobile devices
The latest trends in mobile app development are constantly evolving, as new technologies and platforms emerge. Some of the most notable trends in 2023 has been included in the presentation.
We can expect to see even more innovative and exciting mobile apps in the future. Take advantage of the latest technologies and platforms.
Carousel30: Optimizing for the mobile user experience whitepaperCarousel30
White paper by digital agency Carousel30 on how to optimize your mobile user experience through choosing the correct approach for your website, using responsive design or mobile apps.
Global offshore software development in the next decadeKaty Slemon
Here we are going to be a witness of global offshore software development of the next decade. A lot more improvements in technology will change the way of our usage.
Mobile applications are a vital piece of our regular routine. As indicated by Statista, there are more than 2.7 billion mobile phone users on the planet.We utilize our mobile devices more often in a day and 90% of this mobile time is utilized for different applications.
To know more visit at https://www.thinktanker.io/blog/15-things-you-probably-dont-know-about-mobile-app-development.html
The recent explosion in the popularity of apps has seen more and more people set out to develop their own, and the technology behind them has changed as a result. The big technology companies which easily dominated the market in years past have had to become more competitive in order to keep up sales, while people with limited technical skills have sought out simple design modules to enable them to develop their ideas.
Mobile application development is a term used to denote the act or process by which application software is developed for handheld devices, such as personal digital assistants, enterprise digital assistants or mobile phones.
These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an "application-like" experience within a Web browser.
Responsive design is a design where the layout and content adapt to the user’s environment, which includes their screen size, platform, and even orientation. Basically, it means using good code to create a site that works on a majority of devices, including those that haven’t been invented yet.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our latest seminar aimed at the key decision makers in your organisation, takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
We have brought in this document latest mobile app development which will help you to get a closer look at how you can disrupt the mobile app market with new trends and technologies. https://bit.ly/3Ry6yns
The increasing presence of smartphones and the rapid popularity of mobile applications that cater to consumers and businesses has meant that today there is a mobile app for virtually everything.
5. ASBJØRN POULSEN
36 ÅR GAMMEL
FORTID I PR & KOMMUNIKATION
LIDT PÅ KUNDESIDEN OG EN DEL PÅ BUREAUSIDEN
ARBEJDET DEDIKERET MED DIGITAL SIDEN 2005
FAR TIL TO - BOSAT I VALBY - OPRINDELIGT FRA ÅRHUS (OG STADIG
AGF-FAN)
6. HVORFOR DIGITALT?
DET DIGITALE ER FORANDERLIGT OG HURTIGT
DET ER MÅLBART (REAL TIME)
DET ER (ELLER KAN VÆRE) DIALOGORIENTERET
DET ER RIGT, OG INDEHOLDER ALLE INDHOLDSTYPER
DET ER DE FACTO MED OS ALLESAMMEN - HELE TIDEN
DET ER DEN VEJ PENGENE BEVÆGER SIG
OG JEG KAN SE MINE EGNE BØRN FORETRÆKKE DET DIGITALE
7.
8. HELLO MONDAY
DIGITALT KREATIVT BUREAU
30 MEDARBEJDERE - 5 PARTNERE
KONTORER I AARHUS, KØBENHAVN & NEW YORK
KONCEPTER, DESIGN OG KREATIV KODE
BRED PALETTE AF DANSKE & INTERNATIONALE KUNDER
46 FWAS I 6 CREATIVE CIRCLES I ÅRETS DIGITALE BUREAU 2010 &
2011 I 1 D&AD GOLDEN PENCIL
9. OVERORDNET
TEKNOLOGI ER NOGET MAN ARBEJDER MED (KREATIVT ENDDA) IKKE MOD
DET DIGITALE ER MED OS HELE TIDEN (MOBILE / APPS / LOCATION / AR)
NETTET ER (STADIGVÆK) SOCIALT
SELVFREMSTILLING ER STÆRK MEKANISME
10. - In 2013, mobile phones will overtake PC's at the
most common web access device worldwide
Gartner
11.
12. – Most innovation with interaction will be through
Web GL and native apps.
Unfortunately, the responsive era of websites will
temporarily stifle some
creativity.
13. – I think 2013 will be a year of limbo when it comes
to [responsive] websites. They will continue to be
wildly popular but will lack when it comes to
innovation and creativity.
14. – This is why the mobile world today has so much
focus on native apps. Every new generation brings
radical new features, and the Web will always be
behind on those. So the cutting edge is native.
15. – I doubt standards-based Apps will completely
kill native Apps. I think native Apps are
temporarily very important because the web-
standards stuff hasn’t yet got the capability of the
native stuff, but the gap’s closing.
16. – If companies want to push the boundaries of
creativity in responsive design, they will have to
commit more time and budget.
17. – Responsive sites and mobile targeting will
become ever more important. It’s probably not
long until mobile is the dominant form of
browsing.
18. – What do you think we’ll see in layout and UI
design in 2013?
– More app-like websites. Fully responsive. Touch-
optimized interfaces and even touchoptimized
websites
19. – Mobile will continue to grow in importance, and
with OSs implementing mobile like interfaces,
users will adapt to a more mobile friendly internet
easily
20. – So it’s not just screen sizes, it’s to do with where
you are and that, I think, is the biggest issue with
doing responsive design at the moment. You can’t
just make assumptions based on screen size, you
need to be thinking, “Where is this person and
what connection are they on?”
21. – Responsive might not only be in terms of design
and technology, but also in terms of content and
concept.
22. KORT SAGT
NATIVE APPS ER DER, HVOR KREATIVITETEN UDFOLDER SIG OG
GRÆNSERNE FOR INTERAKTION FLYTTES
WEB APPS FORDRER TILGÆNGELIGHED PÅ TVÆRS AF PROPRIETÆRE
STANDARDER
AL DIGITAL UDVIKLING SKAL FORHOLDE SIG TIL MOBILE
23. APPS VS. WEB
APPS
FULD UDNYTTELSE AF TEKNOLOGI
FULD KONTROL OVER OPLEVELSEN
DEFINEREDE DISTRIBUTIONSAPPARATER
24. APPS VS. WEB
WEB
STADIG BEGRÆNSNINGER (OMEND FÆRRE) I TEKNOLOGI
TILGÆNGELIGHED PÅ TVÆRS AF PLATFORME
BEDRE UDNYTTELSE AF BUDGETTER
FRI FOR GODKENDELSESPROCESSER
25. APPS VS. WEB
HYBRIDER
NATIVE APP MULIGHEDER I WRAPPER
DEFINEREDE DISTRIBUTIONSAPPARATER
OPDATERING VIA WEB / BACK END
74. DET GØR I IKKE!
The only constant is change, continuing change,
inevitable change, that is the dominant factor in
society today. No sensible decision can be made
any longer, without taking into account not only the
world as it is, but the world as it will be.
Isaac Asimov