Mike Fitzpatrick's presentation from Digital Dealer 8 in Orlando, WordPress as the Website or Micro-site of the future. Mike Fitzpatrick is the V.P. of Sales and Marketing at DealerTrend, the leader in innovation.

1. WordPress
The Automotive Website of the Future

2. What is WordPress?
WordPress.com vs. WordPress.org
What is Open Source?
Benefits of WordPress
How to utilize the power of WordPress
Questions and Answers

3. What is WordPress

10. .Com vs. .Org
.Org is hosted, quick, and easy... BUT no control
.Com you pay for hosting, quick, still pretty easy
and you own it.

11. What is Open Source

14. Benefits of WordPress
Out of the box, you get...

28. The Power of WordPress
Marketing machine

29. How can you use
WordPress?
Market to your prospects at all phases of the
buying funnel for:
Sales, Service and Parts.

30. Branding
Blogs, Satellite Sites, Websites
VALUE for you customers when they aren’t
buying.

31. Research
Blogs, Satellite Sites, Websites
Create content to help your customers choose a
vehicle.

32. Sell Cars
Blogs, Satellite Sites, Websites
Create content to help your customers choose
your dealership.

33. Examples

40. 34

41. 35

42. 36

43. 37

44. 38

47. Other Ideas
With millions of WordPress websites you can
find ideas from other industries.

50. Bottom Line
Lower Total Cost of Ownership
Ease of Use
Control and Ownership of your site and your content