The document discusses developing a mobile app to effectively communicate India's 12th Five Year Plan to masses. It will focus on the urban development sector and target urban and youth users. The app will go through research, design process, user testing and implementation. It will communicate the plan's objectives, sectors and roadmap in a simple, visual and engaging manner. Users can provide feedback through a rating system to help initiate neighborhood changes. The app aims to get real feedback from users to improve the plan through a crowd-sourcing approach.

1. FYI
{ “For Your Information” – 12th Five Year Plan
Jacob
M.Des, IIT Kanpur

2. Problem Statement
{
“To communicate effectively the 12th Five Year
plan to the masses”
“To be able to engage the User with the PLAN laid out by GoI”

3.  Research – Webcasts, Websites
 Roadmap
 Mobile app
 Sector : Urban Development
 End-users (urban, youth) – platform+sector
 Logical architecture – task flows
 User testing
 Wireframes – on Paper
 Mocks – Adobe Photoshop
 Implementation / prototype – “AppInventor”
Design Process

5.  Land Use
 Infrastructure Development
 Urban Poverty
 Basic Amenities
Urban Development

6. Urban
Communicate
SmartPhone/Youth
Feedback
RATING
Neat, User-Friendly
Engaging
Simple
Crowd-Sourcing
Words that Stood Out

7.  BACKBONE of the app
 To get real feedback from the “masses” by
using a RATING system (stars)
 Option to comment, so that the App becomes
ENGAGING to the user and not just a one-
time-use app.
 NOT intended to become a forum for
complaints!
 Authentic feedback by keeping a “THUMBS
UP” option & displaying the TOP-RATED
comments at the top section of comments
Feedback / Rating System

8.  12th 5-year plan communicated in a simple and
visual manner (InfoGraphics).
 Encourage investment and feedback through
the RATING system to help initiate change in
your neighbourhood
How will the 5-year plan
benefit me?

9. Screens

10. Screens

11. Objectives of 12th 5-Year Plan
Sectors
RoadMap
Screens

13. Thank You
{