This document discusses factors affecting green marketing preferences using analytical hierarchy process (AHP). It analyzes three main factors: green design, green manufacturing, and customer preferences. MATLAB is used to determine the most important elements within each factor based on pairwise comparisons. Results show low emission and alternative energy are most important to green design. For manufacturing, processes without pollution and renewable materials are priorities. Regarding customer preferences, eco awareness and social perception ranked highest. The study aims to help businesses better understand consumer perspectives on green products and marketing.
This document summarizes a study on factors influencing green purchase intentions among Pakistani consumers. The study found that organizational green image, environmental concern, environmental knowledge, and perceived product price and quality positively influence consumers' green purchase intentions. It also found that perceived product price and quality moderate the effects of organizational green image, environmental concern, and environmental knowledge on purchase intentions. The study utilized a survey of 377 Pakistani university students and established several hypotheses about the relationships between variables that were all supported by the results. However, it notes limitations including the sample only representing students and not measuring actual purchasing behavior.
This document summarizes a journal article about green supply chain management (GSCM) as a strategy to gain competitive advantage. It discusses how GSCM has become an important way for firms to improve environmental and financial performance simultaneously. The article reviews literature on different motivations for and approaches to GSCM, including risk-based, efficiency-based, innovation-based, and closed-loop strategies. It also examines internal and external drivers for adopting GSCM and how GSCM can provide benefits at both the organizational and national level.
Single Or Multiple Sourcing: A Mathematical Approach To Decision Makinginventionjournals
ABSTRACT: There is often a tussle between choosing a right sourcing strategy which says, whether the buyer should go for single sourcing or multiple sourcing. In this paper we introduces quality as a parameter apart from other parameter such as economies of scale and specific knowledge or learning effect on sourcing strategy selection by taking into account the small number of interaction involving buyer and competing suppliers, formulated mathematically using Berndt Wood Model (Translog cost function). The objective is to find whether the difference function between the cost of production in single sourcing and Multiple (dual) sourcing is decreasing or increasing, when quality as parameter is introduced. Using the concept of maximization and minimization of a function, it is achieved, considering certain assumptions. Here the results indicates that in the long run multiple sourcing is definitely the better option, which able to cater quality as well as supplier opportunism and cost. This further established by the numerical illustration.
The document discusses supply chain management (SCM) in small and large scale companies. It defines SCM and lists its key elements as integration, operations, purchasing, and distribution. The document notes that while SCM is important for both small and large businesses, there are differences in how they implement SCM. Specifically, large companies have more bargaining power, dedicated SCM staff, higher costs and complexity, and can more easily adopt green logistics and innovation. Small businesses have less bargaining power, require multi-tasking from fewer employees, and have simpler, lower-cost SCM systems.
The Effect of Information Technology and Total Quality Management on Organiza...Sigit Sanjaya
This study discovers the effect of information technology (IT) and total quality management (TQM) on organizational performance. The unit of analysis is state-owned enterprises in Padang city, Indonesia. The study utilized primary data which is obtained through the questionnaire. Total sampling is used in this study. 90 questionnaires were returned as a final sample. Data were analyzed by multiple regression analysis performed by SPSS 25 software. The result shows that IT has a positive and significant effect on organizational performance. TQM has a positive and significant effect on organizational performance.
Study of green supply chain management and operation strategicIAEME Publication
This document summarizes an article from the International Journal of Management that studied green supply chain management and operational strategies in manufacturing industries. The summary is:
The article provides an overview of green supply chain management concepts and strategies based on a literature review and survey of companies. It finds that companies with greater environmental resources, stronger business practices, and better performance monitoring were more likely to adopt green supply chain practices. The study highlights approaches used in green purchasing, manufacturing, transportation, and reverse logistics. It concludes that establishing links between green supply chain initiatives and economic performance could encourage more companies to implement environmental strategies across their supply chains.
Product costing in lean manufacturing organizationsAlexander Decker
This document discusses the drawbacks of traditional accounting methods when used in lean manufacturing organizations. It presents two alternative costing methods - Value Stream Costing and Features & Characteristics Costing - that are intended to better support lean manufacturing. Traditional methods can distort costs and fail to properly assess operational improvements in lean systems. Value Stream Costing aims to provide accurate cost information across the entire value stream to enhance decision making. Features & Characteristics Costing allows for more precise costing of individual products.
Supplier Selection and Evaluation by Fuzzy-AHP Extent Analysis: A Case Study ...Dr. Amarjeet Singh
The ready-made garments (RMG)is a rapid
growing industry in Bangladesh and contributing
significantly in the country’s economy. Effective supplier
selection policy has significant strategic importance in the
performance of such fast moving consumer goods industry.
The supplier selection process is essentially a multi-criterion
decision making problem which, therefore, must be
developed systematically. Many models have been developed
and proposed to find optimum solutions of this complex
decision-making problem. Fuzzy Analytic Hierarchy
Process (Fuzzy-AHP), which is a derived extension of
classical Analytical Hierarchy Process (AHP),is an excellent
method for deciding among the complex structure at
different levels. In this paper an extent analysis of FuzzyAHP has been applied to evaluate and select the best
supplier agency providing most satisfaction. The evaluation
criteria are developed particularly for an RMG
manufacturer in Bangladesh context and used successfully
in the proposed model. A detailed implementation process is
presented in this paper and finally the best supplier agency
has been proposed from the outcome of the model.
This document summarizes a study on factors influencing green purchase intentions among Pakistani consumers. The study found that organizational green image, environmental concern, environmental knowledge, and perceived product price and quality positively influence consumers' green purchase intentions. It also found that perceived product price and quality moderate the effects of organizational green image, environmental concern, and environmental knowledge on purchase intentions. The study utilized a survey of 377 Pakistani university students and established several hypotheses about the relationships between variables that were all supported by the results. However, it notes limitations including the sample only representing students and not measuring actual purchasing behavior.
This document summarizes a journal article about green supply chain management (GSCM) as a strategy to gain competitive advantage. It discusses how GSCM has become an important way for firms to improve environmental and financial performance simultaneously. The article reviews literature on different motivations for and approaches to GSCM, including risk-based, efficiency-based, innovation-based, and closed-loop strategies. It also examines internal and external drivers for adopting GSCM and how GSCM can provide benefits at both the organizational and national level.
Single Or Multiple Sourcing: A Mathematical Approach To Decision Makinginventionjournals
ABSTRACT: There is often a tussle between choosing a right sourcing strategy which says, whether the buyer should go for single sourcing or multiple sourcing. In this paper we introduces quality as a parameter apart from other parameter such as economies of scale and specific knowledge or learning effect on sourcing strategy selection by taking into account the small number of interaction involving buyer and competing suppliers, formulated mathematically using Berndt Wood Model (Translog cost function). The objective is to find whether the difference function between the cost of production in single sourcing and Multiple (dual) sourcing is decreasing or increasing, when quality as parameter is introduced. Using the concept of maximization and minimization of a function, it is achieved, considering certain assumptions. Here the results indicates that in the long run multiple sourcing is definitely the better option, which able to cater quality as well as supplier opportunism and cost. This further established by the numerical illustration.
The document discusses supply chain management (SCM) in small and large scale companies. It defines SCM and lists its key elements as integration, operations, purchasing, and distribution. The document notes that while SCM is important for both small and large businesses, there are differences in how they implement SCM. Specifically, large companies have more bargaining power, dedicated SCM staff, higher costs and complexity, and can more easily adopt green logistics and innovation. Small businesses have less bargaining power, require multi-tasking from fewer employees, and have simpler, lower-cost SCM systems.
The Effect of Information Technology and Total Quality Management on Organiza...Sigit Sanjaya
This study discovers the effect of information technology (IT) and total quality management (TQM) on organizational performance. The unit of analysis is state-owned enterprises in Padang city, Indonesia. The study utilized primary data which is obtained through the questionnaire. Total sampling is used in this study. 90 questionnaires were returned as a final sample. Data were analyzed by multiple regression analysis performed by SPSS 25 software. The result shows that IT has a positive and significant effect on organizational performance. TQM has a positive and significant effect on organizational performance.
Study of green supply chain management and operation strategicIAEME Publication
This document summarizes an article from the International Journal of Management that studied green supply chain management and operational strategies in manufacturing industries. The summary is:
The article provides an overview of green supply chain management concepts and strategies based on a literature review and survey of companies. It finds that companies with greater environmental resources, stronger business practices, and better performance monitoring were more likely to adopt green supply chain practices. The study highlights approaches used in green purchasing, manufacturing, transportation, and reverse logistics. It concludes that establishing links between green supply chain initiatives and economic performance could encourage more companies to implement environmental strategies across their supply chains.
Product costing in lean manufacturing organizationsAlexander Decker
This document discusses the drawbacks of traditional accounting methods when used in lean manufacturing organizations. It presents two alternative costing methods - Value Stream Costing and Features & Characteristics Costing - that are intended to better support lean manufacturing. Traditional methods can distort costs and fail to properly assess operational improvements in lean systems. Value Stream Costing aims to provide accurate cost information across the entire value stream to enhance decision making. Features & Characteristics Costing allows for more precise costing of individual products.
Supplier Selection and Evaluation by Fuzzy-AHP Extent Analysis: A Case Study ...Dr. Amarjeet Singh
The ready-made garments (RMG)is a rapid
growing industry in Bangladesh and contributing
significantly in the country’s economy. Effective supplier
selection policy has significant strategic importance in the
performance of such fast moving consumer goods industry.
The supplier selection process is essentially a multi-criterion
decision making problem which, therefore, must be
developed systematically. Many models have been developed
and proposed to find optimum solutions of this complex
decision-making problem. Fuzzy Analytic Hierarchy
Process (Fuzzy-AHP), which is a derived extension of
classical Analytical Hierarchy Process (AHP),is an excellent
method for deciding among the complex structure at
different levels. In this paper an extent analysis of FuzzyAHP has been applied to evaluate and select the best
supplier agency providing most satisfaction. The evaluation
criteria are developed particularly for an RMG
manufacturer in Bangladesh context and used successfully
in the proposed model. A detailed implementation process is
presented in this paper and finally the best supplier agency
has been proposed from the outcome of the model.
This document provides an overview of business environments and factors that influence strategic planning. It discusses the external environment, including general factors like sociocultural, demographic, economic, technological, and political/legal influences. The internal environment and factors under a company's control are also examined. Porter's five competitive forces of rivalry, buyer power, supplier power, threat of substitutes, and threat of new entrants that shape industry competition are summarized. The document emphasizes that predicting environmental changes is difficult but contingency planning through scenario models can help companies adapt.
This thesis summarizes interviews with the owners of two energy companies, BioJoe Renwick and David Gower, about their sustainable business models. The interviews were structured using the Triple Layer Business Model Canvas framework to discuss the financial, environmental, and social aspects of sustainability. Both entrepreneurs integrated sustainability values into their companies, though they were at different stages of development. Further research is needed to better understand how entrepreneurs balance and implement economic, environmental, and social sustainability considerations in their business models.
This document is the final report of a predictive analysis project analyzing organic product consumption for a supermarket. It summarizes the data imputation process, various predictive models tested including decision trees, and compares the results. The best model was a tree with 50 leaves, which found that age, affluence, and gender were the most important factors impacting organic purchases, with females and younger customers most likely to purchase organic products. Recommendations include targeting marketing toward young customers and developing strategies for male customers.
The Effect of Combined Elements of Green Marketing on Customers' Loyalty to t...IJESM JOURNAL
The current research aims to focus on studying the effect of green marketing mix elements on customers' loyalty to the Brand of NaghsheJahan Sugar Company. The studied statistical population concludes the whole customers inside and outside of NaghsheJahan Company. We have calculated the sample size by Cochran formula, samples have been taken randomly and the number of customers studied as sample is 235 people. We have gathered data by analyzing a researcher's questionnaires. Testing the effect of green marketing mix elements on customers' loyalty to the Brand of NaghsheJahan Sugar Company has been carried out by the structural equation modeling approach. The results achieved from studying the research hypotheses show that the green marketing mix elements have effects on the dimensions of customers' loyalty toward the brand, and regarding the fitting indices RMSEA=0.000 and the other related indices, the effect pattern of the green marketing mix elements haveaproper fitting.
This document discusses the theoretical relationship between corporate social performance and financial performance. It begins by defining corporate social responsibility and corporate social performance as voluntary obligations undertaken by firms regarding social and environmental impacts. The objective is to analyze arguments for and against a positive relationship between social and financial performance. Several theories are described that could explain how social performance enhances stakeholder perspectives and profitability, including consumer inference making theory, signaling theory, and social identity theory. The document concludes that accurately measuring this relationship is difficult and requires a long-term perspective, as responses to social performance may differ between mature and emerging markets.
Greening the supply chain for Advantagemilesweaver
Dr. Miles Weaver, Senior Lecturer at Leicester Business School invited to talk at the:
http://greenlightfestival.org/
Leicester first festival on 'sustainable' living held at De Montfort University.
Miles contributes to a module titled 'Green Business' in Leicester Business School, UK.
This document summarizes a research study that analyzed the influence of attitude and brand awareness on purchase intention of private label brands. The study surveyed 150 customers in Jakarta who purchase private label products from major retailers. The results of the multiple regression analysis found that consumer attitude had a significant positive influence on purchase intention, but brand awareness did not have a significant influence. The study concludes that building positive consumer attitudes can positively impact purchase intentions for private label brands.
A research on total cost of ownership and firm profitabilityAlexander Decker
This document summarizes a research study that examines how using a total cost of ownership (TCO) approach to supplier selection can help companies improve profitability. The study uses a case study of a computer company with three potential suppliers (A, B, C) to calculate the TCO for each supplier. It finds that although supplier A has the lowest purchase price, suppliers B and C have lower total costs when indirect costs are considered. Selecting supplier C results in the highest gross and net profit margins for the company. The study concludes that considering total costs rather than just purchase price through a TCO framework can help optimize supplier selection and positively impact company profitability.
FACTORS AFFECTING GREEN SUPPLY CHAIN PRACTICES IN AUTOMOTIVE INDUSTRY IN INDIAIAEME Publication
Green Supply Chain Management (GSCM) has emerged as new management
strategy for automobile organizations to become more environmental friendly, cost
effective and competitive. The study focuses on green supply chain management
practices in Automotive Industry in India. Globally business environment is very
volatile in nature and is featured by uncertainties. Due to rising environmental issues,
awareness on environmental pollution issues combined with industrial development
should be addressed by supply chain management. Therefore Green Supply Chain
Management (GSCM) is an emerging agenda for the industrial organization to
improve their performance on different dimensions such as economic and
environment. GSCM has a parallel development to push green products in context to
the ever growing environmental concerns among the organizations .The objective of
the paper is to explore the factors affecting the Green supply Chain Management in
Automotive Industry in India
The document discusses the organizational environment and its impact on organizations. It describes the general and specific environments. The specific environment includes customers, competitors, suppliers, and pressure groups that directly affect organizational goals. The general environment includes broader conditions like economic, political/legal, socio-cultural, demographic, and technological factors that may influence organizations. Environmental uncertainty is influenced by the degree of change and complexity in an organization's environment. Stakeholders are parties affected by an organization's decisions that can also influence the organization.
Analyzing the current incorporation of social, environmental And economic mea...World-Academic Journal
We theorize about the incorporation of social, environmental and economic dimensions into strategic performance measurement systems. 81Chinese companies were surveyed for the analysis. Along with the increasing of social responsibility pressure, numbers of enterprises are promoting environmental, social and economic performance as strategic sustainability measures. Although the addition of sustainability measures to enterprise’s long term business strategy has long time been a major preoccupation of literature. Some empirical researches have examined if these nonfinancial measures are effectively incorporated into strategic performance measurement systems. In this research, we will examine why the incorporation of sustainability measures into enterprise business strategy vary across enterprises operating in Shanghai.
An Exploration Study On Factors Influencing Green MarketingApril Smith
This document presents the results of a factor analysis on factors influencing green marketing. The analysis identified 4 key factors:
1) Green labeling - including simplicity of labels, understandability, sufficient information, and relevance of information.
2) Compatibility - including important label information, building customer relationships, recyclability, trust, and packaging.
3) Product value - including attractiveness, visibility, suitability, and reasons for higher prices.
4) Advertising components - including five unnamed factors related to green advertisements.
The factor analysis was conducted on survey responses from 200 people visiting an organic product exhibition.
Green marketing aims to promote sustainable consumption and reduce environmental impact. It emphasizes how a company manages its operations and products to be environmentally friendly. Some benefits of green marketing include increased sales and profits from appealing to eco-conscious consumers, improved public image, and competitive advantage. However, green marketing also faces challenges such as higher production costs and potential consumer skepticism over marketing claims.
Green Marketing Practices: A Retailer's Perspectiveijtsrd
The main interest all over the global is to protect environment. International evidence indicates humans are worried about the surroundings and are changing their behavior. Due to this, green advertising has emerged which speaks for growing marketplace for sustainable and socially accountable services and products. The main objective is to find the factors influencing the attitude of retailers towards green marketing practices. Factors identified may be inter-related but not independent. Hence, the objective is also to group these factors based on the commonalities and name it accordingly. Second objective is to measure the attitude of retailers towards green marketing practices by using Cluster analysis technique which is justified using ANOVA. Survey was conducted and the retailers are asked to opine about the factors influencing their attitude towards green marketing practices. The opinion is obtained for twenty-two statements which are related to the factors influencing the attitude of retailers towards green marketing practices by adopting scaling technique, namely, Likert Five Point Scale. A multi-variant statistical technique called factor analysis is applied. In this Principle factor method with orthogonal varimax rotation is used to group the related factors and also other relevant statistical methods are used for data analysis. From the results it is observed that 5 factors were identified. Viz., Awareness creation on green practices and waste reduction, Make employees and customers familiar with green products, Application of Energy Saving Products, Adoption of Green Technology, Recycling of Waste and 3 clusters were formed such as Energy Savers, Awareness Creators, and Green Motivators. Ashok. M. V | Dr. Richa Bhalla"Green Marketing Practices: A Retailers Perspective" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-3 , April 2018, URL: http://www.ijtsrd.com/papers/ijtsrd10878.pdf http://www.ijtsrd.com/management/marketing-management/10878/green-marketing-practices-a-retailers-perspective/ashok-m-v
This study sought to ascertain the green business best practices for enterprise sustainability in SouthSouth
Nigeria.. The population for the study was 23,985 managers of registered enterprises in the six states of
South-South Nigeria. Multistage sampling technique was adopted in this study.
THE THREE P’S OF GREEN MARKETING - PEOPLE, PLANT AND PROFIT IAEME Publication
At present in the Global Competition the organizations are showing greater interest towards Sustainable or “Green” marketing strategies. Sustainable or Green Marketing strategies is attributable to consumer sensitivity to environmental issues brought a bout by rising fuel prices, evidence of extensive ecological changes, and the tacit assumption that current consumption patterns place the planet’s prolonged existence at risk. Traditional Green Marketing Strategies research investigates how industrial activities affect three key factors: The planet, people, and profits. Research has also found that consumers claim to be willing to pay more for sustainable goods and services and however green product failures abound in the marketplace. Research has found contradictory effects for demographic and psychographic variables on environmentally
-friendly consumption behaviors
This document discusses the four Ps of green marketing - product, price, place, and promotion. For product, it discusses developing environmentally friendly products that satisfy customer needs or have less environmental impact than competitors. For price, it notes customers may pay more for perceived better value or environmental benefits. For place, it says green products should be broadly available rather than just niche markets. For promotion, it covers various promotional strategies green marketers can use like public relations and advertising to effectively promote green products and services.
This document provides lecture notes on green business management. It discusses key concepts like the definition of green business, corporate sustainability strategies, and challenges and opportunities of implementing sustainable business practices. Some highlights include:
1. A green business aims to have minimal negative environmental or social impacts while striving for profit. It incorporates sustainability into decisions and supplies eco-friendly products.
2. Corporate sustainability strategies can include innovation, collaboration, process improvement, and sustainability reporting. Goals are incorporated into missions to take advantage of opportunities while mitigating risks.
3. Implementing sustainability comes with challenges like transitioning business models but also opportunities like attracting talent and customers who demand green products. Leading green businesses are taking advantage of
ISBN publication 5 A study on Green Marketing Strategies – A tool to achieve...Dr UMA K
DR UMA K “A study on Green Marketing Strategies – A tool to achieve sustainability”, in the Journal of “Emerging Perspectives on HR, Marketing & Finance”, in 1 day national seminar, Organized by Maharani’s women’s commerce and Management College, Paduvarahalli, Mysore. Published in ISBN: 978-93-5351-746-5, held on 16th March 2019, pp.159-164.
ISBN publication 5 mar 2019 maharani for “A study on Green Marketing Stra...Educational
This document discusses green marketing strategies as a tool for achieving sustainability. It begins with an abstract that outlines the global issues of climate change and resource limitations that have increased consumer and business focus on sustainable development. The paper then reviews literature on green marketing and sustainable development. It establishes that green marketing involves strategies across a company's marketing mix - including product design, manufacturing, packaging, and communications - to reduce environmental impact. The objectives of green marketing for businesses are to gain competitive advantage while supporting sustainable consumption. The document also defines key concepts like green consumers and outlines various green marketing strategies.
This document provides an overview of business environments and factors that influence strategic planning. It discusses the external environment, including general factors like sociocultural, demographic, economic, technological, and political/legal influences. The internal environment and factors under a company's control are also examined. Porter's five competitive forces of rivalry, buyer power, supplier power, threat of substitutes, and threat of new entrants that shape industry competition are summarized. The document emphasizes that predicting environmental changes is difficult but contingency planning through scenario models can help companies adapt.
This thesis summarizes interviews with the owners of two energy companies, BioJoe Renwick and David Gower, about their sustainable business models. The interviews were structured using the Triple Layer Business Model Canvas framework to discuss the financial, environmental, and social aspects of sustainability. Both entrepreneurs integrated sustainability values into their companies, though they were at different stages of development. Further research is needed to better understand how entrepreneurs balance and implement economic, environmental, and social sustainability considerations in their business models.
This document is the final report of a predictive analysis project analyzing organic product consumption for a supermarket. It summarizes the data imputation process, various predictive models tested including decision trees, and compares the results. The best model was a tree with 50 leaves, which found that age, affluence, and gender were the most important factors impacting organic purchases, with females and younger customers most likely to purchase organic products. Recommendations include targeting marketing toward young customers and developing strategies for male customers.
The Effect of Combined Elements of Green Marketing on Customers' Loyalty to t...IJESM JOURNAL
The current research aims to focus on studying the effect of green marketing mix elements on customers' loyalty to the Brand of NaghsheJahan Sugar Company. The studied statistical population concludes the whole customers inside and outside of NaghsheJahan Company. We have calculated the sample size by Cochran formula, samples have been taken randomly and the number of customers studied as sample is 235 people. We have gathered data by analyzing a researcher's questionnaires. Testing the effect of green marketing mix elements on customers' loyalty to the Brand of NaghsheJahan Sugar Company has been carried out by the structural equation modeling approach. The results achieved from studying the research hypotheses show that the green marketing mix elements have effects on the dimensions of customers' loyalty toward the brand, and regarding the fitting indices RMSEA=0.000 and the other related indices, the effect pattern of the green marketing mix elements haveaproper fitting.
This document discusses the theoretical relationship between corporate social performance and financial performance. It begins by defining corporate social responsibility and corporate social performance as voluntary obligations undertaken by firms regarding social and environmental impacts. The objective is to analyze arguments for and against a positive relationship between social and financial performance. Several theories are described that could explain how social performance enhances stakeholder perspectives and profitability, including consumer inference making theory, signaling theory, and social identity theory. The document concludes that accurately measuring this relationship is difficult and requires a long-term perspective, as responses to social performance may differ between mature and emerging markets.
Greening the supply chain for Advantagemilesweaver
Dr. Miles Weaver, Senior Lecturer at Leicester Business School invited to talk at the:
http://greenlightfestival.org/
Leicester first festival on 'sustainable' living held at De Montfort University.
Miles contributes to a module titled 'Green Business' in Leicester Business School, UK.
This document summarizes a research study that analyzed the influence of attitude and brand awareness on purchase intention of private label brands. The study surveyed 150 customers in Jakarta who purchase private label products from major retailers. The results of the multiple regression analysis found that consumer attitude had a significant positive influence on purchase intention, but brand awareness did not have a significant influence. The study concludes that building positive consumer attitudes can positively impact purchase intentions for private label brands.
A research on total cost of ownership and firm profitabilityAlexander Decker
This document summarizes a research study that examines how using a total cost of ownership (TCO) approach to supplier selection can help companies improve profitability. The study uses a case study of a computer company with three potential suppliers (A, B, C) to calculate the TCO for each supplier. It finds that although supplier A has the lowest purchase price, suppliers B and C have lower total costs when indirect costs are considered. Selecting supplier C results in the highest gross and net profit margins for the company. The study concludes that considering total costs rather than just purchase price through a TCO framework can help optimize supplier selection and positively impact company profitability.
FACTORS AFFECTING GREEN SUPPLY CHAIN PRACTICES IN AUTOMOTIVE INDUSTRY IN INDIAIAEME Publication
Green Supply Chain Management (GSCM) has emerged as new management
strategy for automobile organizations to become more environmental friendly, cost
effective and competitive. The study focuses on green supply chain management
practices in Automotive Industry in India. Globally business environment is very
volatile in nature and is featured by uncertainties. Due to rising environmental issues,
awareness on environmental pollution issues combined with industrial development
should be addressed by supply chain management. Therefore Green Supply Chain
Management (GSCM) is an emerging agenda for the industrial organization to
improve their performance on different dimensions such as economic and
environment. GSCM has a parallel development to push green products in context to
the ever growing environmental concerns among the organizations .The objective of
the paper is to explore the factors affecting the Green supply Chain Management in
Automotive Industry in India
The document discusses the organizational environment and its impact on organizations. It describes the general and specific environments. The specific environment includes customers, competitors, suppliers, and pressure groups that directly affect organizational goals. The general environment includes broader conditions like economic, political/legal, socio-cultural, demographic, and technological factors that may influence organizations. Environmental uncertainty is influenced by the degree of change and complexity in an organization's environment. Stakeholders are parties affected by an organization's decisions that can also influence the organization.
Analyzing the current incorporation of social, environmental And economic mea...World-Academic Journal
We theorize about the incorporation of social, environmental and economic dimensions into strategic performance measurement systems. 81Chinese companies were surveyed for the analysis. Along with the increasing of social responsibility pressure, numbers of enterprises are promoting environmental, social and economic performance as strategic sustainability measures. Although the addition of sustainability measures to enterprise’s long term business strategy has long time been a major preoccupation of literature. Some empirical researches have examined if these nonfinancial measures are effectively incorporated into strategic performance measurement systems. In this research, we will examine why the incorporation of sustainability measures into enterprise business strategy vary across enterprises operating in Shanghai.
An Exploration Study On Factors Influencing Green MarketingApril Smith
This document presents the results of a factor analysis on factors influencing green marketing. The analysis identified 4 key factors:
1) Green labeling - including simplicity of labels, understandability, sufficient information, and relevance of information.
2) Compatibility - including important label information, building customer relationships, recyclability, trust, and packaging.
3) Product value - including attractiveness, visibility, suitability, and reasons for higher prices.
4) Advertising components - including five unnamed factors related to green advertisements.
The factor analysis was conducted on survey responses from 200 people visiting an organic product exhibition.
Green marketing aims to promote sustainable consumption and reduce environmental impact. It emphasizes how a company manages its operations and products to be environmentally friendly. Some benefits of green marketing include increased sales and profits from appealing to eco-conscious consumers, improved public image, and competitive advantage. However, green marketing also faces challenges such as higher production costs and potential consumer skepticism over marketing claims.
Green Marketing Practices: A Retailer's Perspectiveijtsrd
The main interest all over the global is to protect environment. International evidence indicates humans are worried about the surroundings and are changing their behavior. Due to this, green advertising has emerged which speaks for growing marketplace for sustainable and socially accountable services and products. The main objective is to find the factors influencing the attitude of retailers towards green marketing practices. Factors identified may be inter-related but not independent. Hence, the objective is also to group these factors based on the commonalities and name it accordingly. Second objective is to measure the attitude of retailers towards green marketing practices by using Cluster analysis technique which is justified using ANOVA. Survey was conducted and the retailers are asked to opine about the factors influencing their attitude towards green marketing practices. The opinion is obtained for twenty-two statements which are related to the factors influencing the attitude of retailers towards green marketing practices by adopting scaling technique, namely, Likert Five Point Scale. A multi-variant statistical technique called factor analysis is applied. In this Principle factor method with orthogonal varimax rotation is used to group the related factors and also other relevant statistical methods are used for data analysis. From the results it is observed that 5 factors were identified. Viz., Awareness creation on green practices and waste reduction, Make employees and customers familiar with green products, Application of Energy Saving Products, Adoption of Green Technology, Recycling of Waste and 3 clusters were formed such as Energy Savers, Awareness Creators, and Green Motivators. Ashok. M. V | Dr. Richa Bhalla"Green Marketing Practices: A Retailers Perspective" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-3 , April 2018, URL: http://www.ijtsrd.com/papers/ijtsrd10878.pdf http://www.ijtsrd.com/management/marketing-management/10878/green-marketing-practices-a-retailers-perspective/ashok-m-v
This study sought to ascertain the green business best practices for enterprise sustainability in SouthSouth
Nigeria.. The population for the study was 23,985 managers of registered enterprises in the six states of
South-South Nigeria. Multistage sampling technique was adopted in this study.
THE THREE P’S OF GREEN MARKETING - PEOPLE, PLANT AND PROFIT IAEME Publication
At present in the Global Competition the organizations are showing greater interest towards Sustainable or “Green” marketing strategies. Sustainable or Green Marketing strategies is attributable to consumer sensitivity to environmental issues brought a bout by rising fuel prices, evidence of extensive ecological changes, and the tacit assumption that current consumption patterns place the planet’s prolonged existence at risk. Traditional Green Marketing Strategies research investigates how industrial activities affect three key factors: The planet, people, and profits. Research has also found that consumers claim to be willing to pay more for sustainable goods and services and however green product failures abound in the marketplace. Research has found contradictory effects for demographic and psychographic variables on environmentally
-friendly consumption behaviors
This document discusses the four Ps of green marketing - product, price, place, and promotion. For product, it discusses developing environmentally friendly products that satisfy customer needs or have less environmental impact than competitors. For price, it notes customers may pay more for perceived better value or environmental benefits. For place, it says green products should be broadly available rather than just niche markets. For promotion, it covers various promotional strategies green marketers can use like public relations and advertising to effectively promote green products and services.
This document provides lecture notes on green business management. It discusses key concepts like the definition of green business, corporate sustainability strategies, and challenges and opportunities of implementing sustainable business practices. Some highlights include:
1. A green business aims to have minimal negative environmental or social impacts while striving for profit. It incorporates sustainability into decisions and supplies eco-friendly products.
2. Corporate sustainability strategies can include innovation, collaboration, process improvement, and sustainability reporting. Goals are incorporated into missions to take advantage of opportunities while mitigating risks.
3. Implementing sustainability comes with challenges like transitioning business models but also opportunities like attracting talent and customers who demand green products. Leading green businesses are taking advantage of
ISBN publication 5 A study on Green Marketing Strategies – A tool to achieve...Dr UMA K
DR UMA K “A study on Green Marketing Strategies – A tool to achieve sustainability”, in the Journal of “Emerging Perspectives on HR, Marketing & Finance”, in 1 day national seminar, Organized by Maharani’s women’s commerce and Management College, Paduvarahalli, Mysore. Published in ISBN: 978-93-5351-746-5, held on 16th March 2019, pp.159-164.
ISBN publication 5 mar 2019 maharani for “A study on Green Marketing Stra...Educational
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Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Focus of consumer preferences on various factors of green marketing
1. Focus of consumer preferences on various factors of
Green marketing
Arudhra N (Post Graduent Student, School Of Business, ITMUniversity,Gwalior)
Ruchi Garg (Professor, School Of Business, ITMUniversity,Gwalior)
Vandana Bharti (Dean, School of Business, ITM University, Gwalior)
Sahithi K (Under Graduate student, Department of biotechnology, KLUniversity, Vijayawada)
Abstarct
Now a days customization of businesses towards customer centrality and supporting a social cause,
it is automatically boxed under Corporate Social Responsibility (CSR) and especially Green
marketing. Social cause marketing as a concept provoked years ago but due to a confining mindset
in India, brands were unable to leverage it fully. The green marketing comprises of many initiates
not just simple building of corporate image. Evolution of green marketing in modern era leads to
the enforcement of actual environmental trends to a broad spectrum of business activities. This
paper focus on three main variant factors affecting the green marketing in the present scenario.
Analytic Hierarchy Process (AHP) is adopted in this study to analyze the factors affecting the
Green marketing. MATLAB R2014 is being used to improve the accuracy of the results. Thus
results show the top three key factors affecting the consumers on purchasing the green products
has been shown.
Keywords: Green marketing, MATLAB, Analytical Hierarchy process (AHP)
2. Introduction:
Natural environment is that the primary stage of concern for marketing a product; thus, the protection of
environment became a major a part of fashionable selling strategy that's named “green”. The aim of
inexperienced selling is to create long run homeward relationship with client that's supported trust. this
can be followed by 3 main principles as quality, integrity, honesty. In this way, field of activity of green
showcasing devices is generally broad, beginning with the security of environment, creation and offer of
items and administrations with biological conditions and prerequisites, through the final consumption of
environmentally friendly products, which influences the personal satisfaction and strength of the entire
society.
However different sorts of organizations switch to embrace green methods of insight, for example,
conventional assembling organizations turn out to be more productive after change to green assembling
framework. The agribusiness commercial ventures likewise react in creating sustenances without hurting
to nature and shopper's wellbeing. The lodging and tourism commercial enterprises additionally included
in changing their business towards green inn and eco-tourism. Also, the idea of obtaining green items get
to be prevalent as the quantities of buyers that willing to buy that are naturally cordial are fundamentally
expanding. The span of the green markets is additionally expanding and is getting greater later on [7]. In
accordance with this, the green business likewise demonstrated a constructive and developing patterns as
found that individuals in India have high sympathy toward greener environment subsequently are moving
their inclinations from dim items to green items. While numerous organizations are attempting to frame
green business methodologies, it is not unequivocally talked about on the effects of green promoting
technique on the organizations' execution.
Literature review:
Green promoting has been the management model and also the core of selling strategy within the company
over the years. company events, production technology, product components and style have to be compelled
to take the ecology and environmental protection into consideration [9]. Furthermore, green marketing is
not only the tendency, but also the primary evaluated key point with strategic decision for the administrators
in future investment, research and development and production and manufacturing in the 21st century [8].
By, green showcasing is the well disposed approach to environment and the advertising occasion with
technique and strategies in the field of promoting. Also, the idea of green utilization as the center of
customers' mindfulness is rising little by little. Natural assurance is viewed as one of unequivocal elements
of procurement key choice by the number of inhabitants in 75 % in created nations.
The corporate initially incorporated the ecological consideration into the showcasing methodology, framed
supposed "commanded corporate obligation" [3]. Additionally, [3] proposed the "Enviropreneurial
Marketing" as the formal person, place or thing firstly, which underlined the business enterprise is
orientated in the biology consideration and imperative of significance on the objective of advertising
system. Accordingly green utilization should abstain from devouring intemperate assets amid the procedure
in utilizing, creating, squandering or seriously impacting the items to the earth.
Governments and non-government associations everywhere throughout the world at first built up a
progression of confirmed criteria of green item and green stamps to empower the customers to pick plainly
the items which are useful for the natural security. Rex and Baumann [1] took the green imprints as the
germane examination field and reached out from the purchasers to the showcasing technique. Furthermore,
3. Rex and Baumann [1] set the criteria of 5 major structures as demand measurement, segmentation and target
market, orientation and competitive advantage to the standard promoting strategy to research the product
with inexperienced marks, still as try and give the answer of low rate on market share for the product with
inexperienced marks.
Problem Description:
AHP is Multi criteria decision making tool developed by Thomas Saaty and published in seminal book
1980 [5], Thus it describes the variant method for solving the unstructured problems and therefore it can be
used in wide range of problems from simple to complex in nature , personal to capital decisions [6].
However it was proved to be simple and robust in nature.
Three major factors affecting the green marketing is selected from the literature as shown in the fig 1.
Fig 1. Factors affecting Green marketing
Green Design (X)
GreenmarketingFactors
Green
Manufacturing (y)
Customer’s
Preference (Z)
Low Fuel Consumption (X1)
Alternative Energy (X2)
Low emission (X3)
Low noise (X4)
Long life time (X5)
Eco green civil awareness of consumer (Z1)
Sustainable industrial image (Z2)
Cost on purchase, use and maintenance (Z3)
Social perception (Z4)
Deducting the production on consumer
resources (Y1)
Recycling disposal of auto body and
components (Y2)
Renewable or environmental materials (Y3)
The process without pollution (Y4)
The practice of principle of equitable (Y5)
4. Problem formulation:
The problem is formulated using pair wise comparison method, the steps to process AHP is explained below
and Fig. 2 depicts the flow chart of AHP.
Fig 2. Flow chart of Analytical Hierarchy Process (AHP)
Start
Develop hierarchy
Build a matrix using pair
wire comparison method
Calculate Random Index
Normalization of matrix
Calculate Consistency
Ratio
Calculate Consistency
Ratio (CR)
Calculate Eigen values
and Eigen vector
NO
CR <10
YES
Result accepted
Calculate priority
vector
Find the priority (or)
highly affected factor
STOP
5. Step 1: Structure the problem in a hierarchy. Thus in AHP tree-like hierarchy is used for evaluating different
alternatives as shown in Fig .
Step 2: The data is collected based on the pair wise comparison method and represent the results obtained
with a meaningful result.
Step 3: Thus a matrix is formed, the upper triangle matrix is filled using the following rules i.e. if the
judgement is on the left side of 1, we put the actual judgement value; if the judgement is on the right side
of 1, we put the reciprocal value.
Step 4: To fill the lower triangle matrix we use the reciprocal of upper triangle matrix.
Step 5: The next step is to normalize the matrix. This is done by totaling the numbers in each column.
Step 6: Calculate the consistency index (CI)
max
CI
1
n
n
Step 7: Calculate the consistency ratio (CR)
CR =
CI
RI
Random Index(RI) is calculated by using the below table
n 1 2 3 4 5 6 7 8 9 10
RI 0 0 0.58 0.9 1.12 1.24 1.32 1.41 1.45 1.49
Step 8: calculate priority vector or normalized Eigen values.
Results and discussion:
The results are formulated using the software MATLAB R2014, matrix developed for the factors effecting
the green marketing is used as the input. Thus the results obtained are shown in the below Figures. (Fig.
3,4,5)
6. Fig 3. Illustration of factors effecting Green design
Fig 4. Illustration of factors effecting the Green manufacturing
7. Fig 5. Illustration of factors effecting Consumer preferences
Fig 6. Priority of factors effecting green design
The above graph shows the normalized vector or priority of various factors effecting green design and it is
being found that low emission (X3) followed by alternative energy (X2) is having most priority keeping in
the view of consumer preferences.
8. Fig 7. Priority of factors effecting green manufacturing
The above graph shows the normalized vector or priority of various factors effecting green manufacturing
and it is being found that the process without pollution (Y4) followed by renewable and environmental
materials (Y3) is having most priority keeping in the view of consumer preferences.
Fig 8. Priority of factors effecting the consumer preferences
The above graph shows the normalized vector or priority of various factors effecting consumer preferences
and it is being found that eco green civil awareness of consumer (Z1) followed by social perception (Z4)
is having most priority keeping in the view of consumer preferences.
9. Conclusion:
The manufactures must focus on 3R’s – reduce, reuse, recycle are the most beneficial publicized factors for
the economy, environment, industries and consumers. In this paper three top emphasized factors of green
marketing are analyzed and the further research can be concluded with others factors effecting the green
domain, with the help efficient primary and secondary data. However, manufacturers should be focused on
different aspects of consumer i.e. psychology, behavior and increasing needs and wants. Thus marketing
mix is largest band of monopolistic in nature competition is adversely increasing. Eco-marketing has
become one of the promotion technique and also to create sustainability among the products and to stimulate
consumers. The companies who fail to establish a Eco product are taken into consideration of greenwashing.
Therefore, the manufacturers should grasp the consumer psychology and come up with unique marketing
strategy, and train intensively the marketing personnel of front line with various marketing methods to
discover the different category of consumers and their prospects with increasing demand and awareness to
install the product into a particular market.
References:
[1] Rex, E., & Baumann, H. (2007). Beyond ecolabels what green marketing can learn from conventional
marketing. Journal of Cleaner Production, 15, 567-576.
[2] Shi, J., & Kane, J. (1996). Green issues. Business Horizons, 39(1), 65-70.
[3] Varadarajan, P. R. (1992). Marketing's contribution to strategy: The view from a different looking glass.
Journal of the Academy of Marketing Science, 20(4), 323-343.
[4] Park, P. J., & Tshara, K. (2008). Quantifying producer and consumer-based eco-efficiencies for the
identification of key ecodesign issues. Journal of Cleaner Production, 16, 95-104.
[5] T. L. Saaty, "The Analytic Hierarchy Process," McGraw-Hill, New York, 1980.
[6] Haghighi, M. and KHalili, M. (2011). Investigation of Green Marketing Position of in Consumer’s
Buying behavior. 24(9): pp 83-102.
[7] Hosseinzadeh, S., Safari, A. and Rashidpoor, A. (2014). Effect of green marketing mix elements on
customer’s loyalty to brand Naghsh e Jahan Sugar co. New Marketing Research Journal, 4(2): pp. 111-124.
[8] Chen ,T.B and Chai, L.T. (2010). Attitude towards the Environment and Green Products: Consumers’
Perspective. Management Science and Engineering, Vol 4, pp. 27-39.
[9] Cox, M. J. (2008). Sustainable Communication: A Study of Green Advertising and Audience Reception.