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Focus groups, meaning making and data quality

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Patrizia Bertini
Patrizia Bertini
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Focus groups, meaning making and data quality Patrizia Bertini London School of Economics and Political Science [email_address]
The EnCoRe project’s aims are to: ,[object Object],[object Object],[object Object]
Research question (what keeps me awake during the night) ,[object Object]
Data Quality and Privacy ,[object Object],[object Object]
The social constructivist approach ,[object Object],[object Object]
The social constructivist approach ,[object Object]
Focus groups ,[object Object]
Focus groups
Adapting Focus groups ,[object Object],[object Object],[object Object],[object Object],[object Object]
Involving organisations 4 Focus groups 15 professionals 16 years of experience (8 – 25 years) Marketing, legal and technical backgrounds
Organisations' involvement
Dimensions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The case of accuracy So accuracy doesn’t mean it has to be 100% but it does mean to me you need to understand the accuracy you’re looking at. (Data Analyst Manager) 12 out of 15 selected Accuracy 11 out of 15 rated as n. 1
Same results, Different arguments
How to construct meanings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exploratory Talk ,[object Object],[object Object]
Cumulative Talk ,[object Object],[object Object]
Cumulative Talk ,[object Object],[object Object]
Confusion
Confusion ,[object Object],[object Object]
Definitions of Accuracy ,[object Object],[object Object],[object Object]
Definitions of Accuracy ,[object Object],[object Object]
Consensus
Consensus ,[object Object]
Consensus ,[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?...
In case (you are shy...) [email_address]
References Batini, C., & Scannapieco, M. (2006). Data quality: concepts, methodologies and techniques. Berlin; New York: Springer. Crotty, M. (1998). The foundations of social research. London: Sage. Duran, E. (2009). Customer data management: the impacts of poor customer data quality on customer relationship management and organizations. Saarbrucken, Deutschland: VDM Verlag Dr. Muller. Kenett, R. S., & Shmueli, G. (2011). On Information Quality. R. H. Smith School Research Paper No. 06-100. Mercer, N. (2000). Words and minds: how we use language to think together. London: Routledge. Olson, J. E. (2003). Data quality : the accuracy dimension. San Francisco, Calif. ; London: Morgan Kaufmann. Searle, J. R. (2010). Making the social world. Oxford: Oxford University Press. Vannan, E. (2001). Quality Data: An Improbable Dream? Educause Quarterly, 24(1), 56-58.

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Focus groups, meaning making and data quality

  • 1. Focus groups, meaning making and data quality Patrizia Bertini London School of Economics and Political Science [email_address]
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  • 10. Involving organisations 4 Focus groups 15 professionals 16 years of experience (8 – 25 years) Marketing, legal and technical backgrounds
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  • 13. The case of accuracy So accuracy doesn’t mean it has to be 100% but it does mean to me you need to understand the accuracy you’re looking at. (Data Analyst Manager) 12 out of 15 selected Accuracy 11 out of 15 rated as n. 1
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  • 28. In case (you are shy...) [email_address]
  • 29. References Batini, C., & Scannapieco, M. (2006). Data quality: concepts, methodologies and techniques. Berlin; New York: Springer. Crotty, M. (1998). The foundations of social research. London: Sage. Duran, E. (2009). Customer data management: the impacts of poor customer data quality on customer relationship management and organizations. Saarbrucken, Deutschland: VDM Verlag Dr. Muller. Kenett, R. S., & Shmueli, G. (2011). On Information Quality. R. H. Smith School Research Paper No. 06-100. Mercer, N. (2000). Words and minds: how we use language to think together. London: Routledge. Olson, J. E. (2003). Data quality : the accuracy dimension. San Francisco, Calif. ; London: Morgan Kaufmann. Searle, J. R. (2010). Making the social world. Oxford: Oxford University Press. Vannan, E. (2001). Quality Data: An Improbable Dream? Educause Quarterly, 24(1), 56-58.