The document discusses the results of a focus group for an indie rock magazine. It asks the focus group questions about their preferences for different magazine design elements, including mastheads, color schemes, layouts, cover stars, article features, and example covers. The focus group provided feedback to help determine the best design and content for the indie rock magazine.

1. FOCUS GROUP Mitzi Smith

2. WHICH OPTION DO YOU PREFER
OUT OF THE FOLLOWING
MASTHEADS?

3. COLOUR PALETTEWhich colour scheme would suit
indie rock the most?

4. LAYOUT
DATE
MAIN
IMAGE
ELECTR
IC
SELL
LINE
SELL
LINE
SELL
LINEMAIN
SELL LINE
SELL
LINE
BANNER
BARCO
DE
MAIN
IMAGE
ELECTR
IC
SELL
LINE
SELL
LINE
SELL
LINE
MAIN SELL LINE
SELL
LINE
BARCO
DE
PUF
F
MAIN
IMAGE
ELECTR
IC
SELL
LINE
SELL
LINE
MAIN SELL
LINE
SELL
LINE
SKYLINE
BARCO
DE
SMALL DISCRIPTION OF
MAIN ARTICLE
SELL
LINE
PUF
F
Which layout would most appeal to
you?

5. COVER STAR Which band/artist would be most
appropriate for an indie rock
magazine?

6. ARTICLE FEATURESWhat would you like to see
featured in an indie rock
magazine?
GIG GUIDES
ALBUM REVIEWS
GOSSIP ARTICLES
ARTIST INTERVIEWS

7. EXAMPLES OF COVERSWhich magazine would you be more
likely to buy, based on the cover?
Why?