4. (Some)Existing Titles
Q Jazzwise
NME Music
Kerrang! The Wire
Mojo Songlines
Mixmag K Mag
Metal Hammer Classical Music
Clash Gramophone
Echoes Downbeat
5. Researching Existing Titles
What genre does the magazine cater for?
What are the key signifiers of the genre in
terms of:
Representation of artists
Gender roles
Dress / looks
Attitude
Age
Ethnicity
Musical style / Instrumentation
6. Genre Conventions
On your blog, write about two or three
different music genres, explaining what
the key signifiers of the genre are.
Make sure you illustrate your blog post
with images from relevant music
magazines which back up what you are
writing.
7. Content Analysis – Music
Magazines
In your group, go through the magazine and
analyse the proportion of the magazine
devoted to:
Regular Features
Special Features
Reviews (subdivided?)
Letters/mail
Interviews
Advertising
Other?
What can you tell about the target audience
for the magazine from its contents?
10. Aims
To explore different distribution routes for
music
To understand the financial structure of
the music industry
To learn about some of the major and
independent record labels
12. How do you get music?
CD
Vinyl
Legal Downloads
iTunes, Amazon etc.
Illegal Downloads
Blogs, Limewire, p2p, torrents
Sharing
Streaming
LastFM, Spotify, Sky Songs etc.
Radio
Digital
Analogue
Podcast
21. BBC Video
Inthis video, Rory Cellan-Jones outlines
some of the approaches taken by online
services to make internet music profitable
Video Link
23. Streaming Freecontent with
adverts?
Subscription service?
Last FM
Spotify
Who gets paid in a
Sky Songs (now closed)
streaming service?
Not the artists and
labels...
Is streaming even
viable?
24. Look at this image...
Picture
Whatis the future for digital music? The
cloud?
25. Impact on magazines
Print magazines are failing and closing all
the time
Titles such as Melody Maker, Smash Hits
and others have all closed
Circulation for print magazines is declining
as people can get news quicker and for
free online
What can magazines do about this?
26. The future for magazines
1. Offer something that you can’t get online –
a physical product
Quality
“Free” giveaways
Collectors/souvenir editions
2. Diversify
Use the magazine brand for an online
platform, a radio station, a TV channel,
awards ceremonies,
These are called “brand extensions”
27. Integrating these ideas into
your production
In designing your media packs, think about
how your magazine will respond to:
The 21st century music industry
Access to music via streaming, downloading
and cloud services
Collectible / souvenir items or ideas
Brand extensions
Some of these ideas can be integrated with
your mission statements in the media pack
Others will need to be a separate blog post
related to planning your magazine for the 21st
century music industry