The sole purpose of this presentation is to clearly state the target market for
Renaissance, any major information regarding related media and the game
developers and my role in the making of the game.
What is Project Renaissance?
Project Renaissance is a third person stealth historical action adventure game
inspired by Assassins creed based in Tuscany, Italy which places you in control of
young polymath Leonardo di ser Piero da Vinci at the time of the Italian
Renaissance in the year 1471. Featuring elements of human dismemberment,
pursuit’s and development, using the materials and knowledge you acquire
throughout history you will equally produce and manipulate the human structure
and crafting resources to bend to your will, allowing for potentially inhuman
characteristics and abilities that appear too unclear to the naked eye.
Below is a collection of images from my sketchbook I have provided to confidently
give you an understanding of the work I have been assigned to do in the creation
of Renaissance.
What is your role in all of this?
I have been given the vital task of concept design, my job is to create 4
character profiles, concept art reflecting their personality and movement
whilst displaying them in various different poses and positions. This includes a
refurbished Leonardo da Vinci, Giovanni Bellini, Michelangelo and Lisa
Geraldine.
Here is an example of a character profile for the protagonist, Leonardo da
Vinci:
Leonardo da Vinci
Age: 23
Birthplace: Vinci, Tuscany
Eye Colour: Blue
Hair Colour: Brunette
Height: 125 cm
Physique: Ectomorph,
Personality: Has a passion for art and the
mind of an intellectual Genius. Leonardo likes
to work in solitude at his own pace. Does not
take part in many muscular activities but knows
his fair share of physical combat.
Description: Brown Leather Jacket with
matching boots, torn obsidian cotton shirt and
trousers.
What form of imagery did you collect across during your
research?
I collected a range of information and images ranging from
the architecture in the year 1400, the movement of the
renaissance, the structure of the human body and the history
of the famed Leonardo da Vinci.
Below is a collection of the images I composed through the
procedure of my ideas Generation.
Target Audience
The ideal target viewers for Renaissance would be similar to that of games such as
the Assassins creed series and the standalone Dishonoured, aged between 16 to
21 interested in fast paced historical third person action adventure, however
some of the events in the game may prove too gruesome for the viewers and for
that reason the game will be listed as PEGI 18+ requiring an adult for purchase.
To provide the most realistic gaming experience
Renaissance will contain dismemberment of the
human figure that will occur during sequences that
focus on Leonardo's anatomical studies.
Game Developers
Responsible for a large majority of the most successful games, Ubisoft Game
developers are considered elites in the gaming industry and with popular titles
such as Assassins creed, who would think otherwise?
Ubisoft are a multinational video game develop and publishing company based in
eastern France and take orders from the man in charge, Yves Guillemot. Although
they are now known for creating next gen masterpieces, in the early days Ubisoft
specialised in distributing educational software, an example of this is the very
obscure, brain spa and Mind Quiz: Brain Coach
Through the examples shown above, you can clearly imagine how much Ubisoft’s
target audience Diverges.
There are many games they develop which are based around a specific group, for
instance, the Rayman series, originally created for children, with an age rating of
PEGI 7, turned out to be Ubisoft’s signature mascot, reaching the same audiences
as SEGA’s Sonic the hedgehog and Nintendo’s Mario.
We can all agree Rayman was a success but my main focus are the games that
influenced the creation of Project Renaissance, existing chart topper Assassins
Creed more so than any other. Certain aspects of the series heavily influenced the
creation of Renaissance, an example would be the Animus system, allowing you
to re-enact events that occurred in the distant past, permitting the player to
alternate between different time periods. Other elements such as free running
and stealth manoeuvres make this that much more fitting to project renaissance.
Although a large portion of the game will contain sequences of Leonardo as a
young adult hidden in the shadows, manipulating tradesman, creating
masterpieces, an equal percentage of the game will be focused on Da Vinci’s
anatomical studies and the structure of the human form.
Sales, Profit, Grossing
Below is a Collection of information regarding the sales and success of the two
most influential games that encouraged the creation of Project Renaissance.
Assassins Creed 2 – “Ubisoft announced that Assassin's Creed II sold 1.6 million
copies worldwide during its first week of sale, representing a 32 percent
increase over the first week retail performance of the original Assassin's
Creed.”
Dishonored – “During the first week of sales in the United Kingdom,
Dishonored became the second best-selling game on all available formats
behind FIFA 13.”
Assassins Creed 2 Dishonored
Related Movies and Film
The Da Vinci Code
One of the most successful movies in 2006 The Da Vinci Code is a mystery thriller
set in modern day America which features a series of paintings created by Da
Vinci as clues to an ancient religious mystery which if discovered would crush the
foundation of Christianity.
The Da Vinci Code Starring Tom Hanks as Symbolist Robert Langdonwas Directed
by Ron Howard Based on the written novel by Dan Brown.
Upon release the screenplay was shunned by critics and many religious believers,
but regardless of the critic’s opinion, the film managed to make a staggering thirty
one million dollars on the night of release. And made it to number one movie in
the box office on the first week of showing grossing over 111 million dollars.
Angels and Demons
The follow up from The Da Vinci code was the most recent Angels and demons
screenplay, giving a more in depth and dark approach to the religious movement.
Although not as successful as its predecessor the film opened with $46
million at the domestic box office. And was the number one most
watched movie in the US box office for two weeks in a row.
There are many existing historical fantasy related TV series but the one that
relates most to the Renaissance concept is the newly formed Da Vinci's Demons,
created by American film director David S. Goyer published by the BBC starring
British film actor Tom Riley as young adult intellectual genius Leonardo Da Vinci.
The success of Da Vinci's demons is nothing to quarrel about, receiving an award
for best main title design, music and was nominated for outstanding special
effects with an overall rating of 8.1/10
Although Project Renaissance is based firmly around the dark, gritty, mischievous
life of the famed polymath, when researching the topic I left no stone unturned,
Researching any form of media that links to Leonardo or the Religious movement
in Italy.
Below are examples of other media which focus on the creative side of The Italian
mastermind, ranging from obscure digital online comics to popular children's TV
shows watched by many.
Leonardo
Creative and cunning, Leonardo is a child based TV series created by the BBC
which introduces a 16 year old Da Vinci in his hometown of Vinci, Tuscany
sneaking off to impress his friends and heading into his study to focus on his latest
inventions.
Leonardo portrayed by Jonathan Bailey features usual aspects of any children's TV
show, focusing on the positive sides of the character, covering up the more
sinister elements of Da Vinci's past with all the constructive knowledge and gains
which will be useful for a children's lifestyle, with aspects which include:
 Healthy Eating - The series follows the theory that Da Vinci was a clean
eater and believed that the slaughter of animals was inhuman. - Several
quotes or what some may belief to be written by Da Vinci suggests he was
at some point a vegetarian.
"Truly man is the king of beasts, for his brutality exceeds them. We live by the
death of others. We are burial places! I have since an early age abjured the use of
meat, and the time will come when men will look upon the murder of animals as
they look upon the murder of man."
 Educational Creativity - As well as Exploiting the healthy aspects the
Leonardo series has very successfully applied Da Vinci's inventions and
creative knowledge to both the series and the huge fan base that came
with it, this has since enabled the BBC to create all sorts of fun and creative
products which will help broaden and challenge the minds of the
growing viewers.
Marvel Comics
There have been many adaptations of da Vinci to this date but in comics
the one that stands out the most is Marvels Shield agent Leonardo,
Keeping many of the facts about the polymath and adding new Intel and
abilities to match the line-up of the chosen media.
Da Vinci’s first appearance for Marvel was in the volume titled “Tales of
suspense”, and was presented as part of the Sneepers saga.
Da Vinci in Adverts
http://www.youtube.com/watch?v=dFuKRTnSrhc
Some of the more informal type of mention of da Vinci is given an example here,
using the fact that Leonardo created masterpieces such as the Mona Lisa, creators
of red bull manipulated this advert to fuel their product.
Bibliography
http://uk.ign.com/wikis/content-ratings/PEGI
http://www.pcgameshardware.com/aid,705286/Assassins-Creed-2-High-Res-
screenshots-
wallpaper/download/Download/&menu=browser&mode=article&image_id=1250
385&article_id=705286&page=1-
http://2.bp.blogspot.com/-cXwqFMBX4KA/UXTZMKj30-I/AAAAAAAABog/Y0Ep-
bP3iEU/s1600/Dishonored-knife-of-dunwall.jpg
http://www.playstationtrophies.org/images/screenshots/525/med_SAW_2_08_b
mp_jpgcopy_1280x720.jpg
http://www-deadline-com.vimg.net/wp-
content/uploads/2012/10/DaVincisDemons__121012162039-575x383.jpg
http://ia.media-
imdb.com/images/M/MV5BMjIxMjQyMTc3Nl5BMl5BanBnXkFtZTcwMTA1MDUz
Mw@@._V1_SX640_SY720_.jpg
http://static.rogerebert.com/uploads/movie/movie_poster/angels-and-demons-
2009/large_grN4lETrHNejatQZFP2F2DAWMU4.jpg
http://arthistory.about.com/od/leonardo/a/Was-Leonardo-A-Vegetarian.htm
http://www.bbc.co.uk/cbbc/foldeez/leo-bike-foldee
http://static.shop033.com/resources/67/3687/resized/4B/15933771_200x200.jp
g
http://static.shop033.com/resources/67/3687/resized/5A/15933786_200x200.jp
g
http://en.wikipedia.org/wiki/Assassins_creed_2#Marketing
http://en.wikipedia.org/wiki/Dishonored#Awards_and_accolades
http://marvel.wikia.com/Leonardo_da_Vinci_(Earth-616)
http://1.bp.blogspot.com/-
VakG2Unghts/UVHWCOFhIYI/AAAAAAAABJY/hLzmEFNuMDw/s1600/Angels+and+Demons+poster.jp
g
FMP Pitch

FMP Pitch

  • 1.
    The sole purposeof this presentation is to clearly state the target market for Renaissance, any major information regarding related media and the game developers and my role in the making of the game. What is Project Renaissance? Project Renaissance is a third person stealth historical action adventure game inspired by Assassins creed based in Tuscany, Italy which places you in control of young polymath Leonardo di ser Piero da Vinci at the time of the Italian Renaissance in the year 1471. Featuring elements of human dismemberment, pursuit’s and development, using the materials and knowledge you acquire throughout history you will equally produce and manipulate the human structure and crafting resources to bend to your will, allowing for potentially inhuman characteristics and abilities that appear too unclear to the naked eye. Below is a collection of images from my sketchbook I have provided to confidently give you an understanding of the work I have been assigned to do in the creation of Renaissance.
  • 3.
    What is yourrole in all of this? I have been given the vital task of concept design, my job is to create 4 character profiles, concept art reflecting their personality and movement whilst displaying them in various different poses and positions. This includes a refurbished Leonardo da Vinci, Giovanni Bellini, Michelangelo and Lisa Geraldine. Here is an example of a character profile for the protagonist, Leonardo da Vinci: Leonardo da Vinci Age: 23 Birthplace: Vinci, Tuscany Eye Colour: Blue Hair Colour: Brunette Height: 125 cm Physique: Ectomorph, Personality: Has a passion for art and the mind of an intellectual Genius. Leonardo likes to work in solitude at his own pace. Does not take part in many muscular activities but knows his fair share of physical combat. Description: Brown Leather Jacket with matching boots, torn obsidian cotton shirt and trousers.
  • 4.
    What form ofimagery did you collect across during your research? I collected a range of information and images ranging from the architecture in the year 1400, the movement of the renaissance, the structure of the human body and the history of the famed Leonardo da Vinci. Below is a collection of the images I composed through the procedure of my ideas Generation.
  • 6.
    Target Audience The idealtarget viewers for Renaissance would be similar to that of games such as the Assassins creed series and the standalone Dishonoured, aged between 16 to 21 interested in fast paced historical third person action adventure, however some of the events in the game may prove too gruesome for the viewers and for that reason the game will be listed as PEGI 18+ requiring an adult for purchase. To provide the most realistic gaming experience Renaissance will contain dismemberment of the human figure that will occur during sequences that focus on Leonardo's anatomical studies. Game Developers Responsible for a large majority of the most successful games, Ubisoft Game developers are considered elites in the gaming industry and with popular titles such as Assassins creed, who would think otherwise? Ubisoft are a multinational video game develop and publishing company based in eastern France and take orders from the man in charge, Yves Guillemot. Although they are now known for creating next gen masterpieces, in the early days Ubisoft specialised in distributing educational software, an example of this is the very obscure, brain spa and Mind Quiz: Brain Coach
  • 7.
    Through the examplesshown above, you can clearly imagine how much Ubisoft’s target audience Diverges. There are many games they develop which are based around a specific group, for instance, the Rayman series, originally created for children, with an age rating of PEGI 7, turned out to be Ubisoft’s signature mascot, reaching the same audiences as SEGA’s Sonic the hedgehog and Nintendo’s Mario. We can all agree Rayman was a success but my main focus are the games that influenced the creation of Project Renaissance, existing chart topper Assassins Creed more so than any other. Certain aspects of the series heavily influenced the creation of Renaissance, an example would be the Animus system, allowing you to re-enact events that occurred in the distant past, permitting the player to alternate between different time periods. Other elements such as free running and stealth manoeuvres make this that much more fitting to project renaissance. Although a large portion of the game will contain sequences of Leonardo as a young adult hidden in the shadows, manipulating tradesman, creating masterpieces, an equal percentage of the game will be focused on Da Vinci’s anatomical studies and the structure of the human form. Sales, Profit, Grossing Below is a Collection of information regarding the sales and success of the two most influential games that encouraged the creation of Project Renaissance. Assassins Creed 2 – “Ubisoft announced that Assassin's Creed II sold 1.6 million copies worldwide during its first week of sale, representing a 32 percent increase over the first week retail performance of the original Assassin's Creed.”
  • 8.
    Dishonored – “Duringthe first week of sales in the United Kingdom, Dishonored became the second best-selling game on all available formats behind FIFA 13.” Assassins Creed 2 Dishonored Related Movies and Film The Da Vinci Code
  • 9.
    One of themost successful movies in 2006 The Da Vinci Code is a mystery thriller set in modern day America which features a series of paintings created by Da Vinci as clues to an ancient religious mystery which if discovered would crush the foundation of Christianity. The Da Vinci Code Starring Tom Hanks as Symbolist Robert Langdonwas Directed by Ron Howard Based on the written novel by Dan Brown. Upon release the screenplay was shunned by critics and many religious believers, but regardless of the critic’s opinion, the film managed to make a staggering thirty one million dollars on the night of release. And made it to number one movie in the box office on the first week of showing grossing over 111 million dollars. Angels and Demons
  • 10.
    The follow upfrom The Da Vinci code was the most recent Angels and demons screenplay, giving a more in depth and dark approach to the religious movement. Although not as successful as its predecessor the film opened with $46 million at the domestic box office. And was the number one most watched movie in the US box office for two weeks in a row. There are many existing historical fantasy related TV series but the one that relates most to the Renaissance concept is the newly formed Da Vinci's Demons, created by American film director David S. Goyer published by the BBC starring British film actor Tom Riley as young adult intellectual genius Leonardo Da Vinci. The success of Da Vinci's demons is nothing to quarrel about, receiving an award for best main title design, music and was nominated for outstanding special effects with an overall rating of 8.1/10
  • 11.
    Although Project Renaissanceis based firmly around the dark, gritty, mischievous life of the famed polymath, when researching the topic I left no stone unturned, Researching any form of media that links to Leonardo or the Religious movement in Italy. Below are examples of other media which focus on the creative side of The Italian mastermind, ranging from obscure digital online comics to popular children's TV shows watched by many. Leonardo Creative and cunning, Leonardo is a child based TV series created by the BBC which introduces a 16 year old Da Vinci in his hometown of Vinci, Tuscany sneaking off to impress his friends and heading into his study to focus on his latest inventions. Leonardo portrayed by Jonathan Bailey features usual aspects of any children's TV show, focusing on the positive sides of the character, covering up the more sinister elements of Da Vinci's past with all the constructive knowledge and gains which will be useful for a children's lifestyle, with aspects which include:  Healthy Eating - The series follows the theory that Da Vinci was a clean eater and believed that the slaughter of animals was inhuman. - Several quotes or what some may belief to be written by Da Vinci suggests he was at some point a vegetarian.
  • 12.
    "Truly man isthe king of beasts, for his brutality exceeds them. We live by the death of others. We are burial places! I have since an early age abjured the use of meat, and the time will come when men will look upon the murder of animals as they look upon the murder of man."  Educational Creativity - As well as Exploiting the healthy aspects the Leonardo series has very successfully applied Da Vinci's inventions and creative knowledge to both the series and the huge fan base that came with it, this has since enabled the BBC to create all sorts of fun and creative products which will help broaden and challenge the minds of the growing viewers. Marvel Comics There have been many adaptations of da Vinci to this date but in comics the one that stands out the most is Marvels Shield agent Leonardo, Keeping many of the facts about the polymath and adding new Intel and abilities to match the line-up of the chosen media.
  • 13.
    Da Vinci’s firstappearance for Marvel was in the volume titled “Tales of suspense”, and was presented as part of the Sneepers saga. Da Vinci in Adverts http://www.youtube.com/watch?v=dFuKRTnSrhc Some of the more informal type of mention of da Vinci is given an example here, using the fact that Leonardo created masterpieces such as the Mona Lisa, creators of red bull manipulated this advert to fuel their product. Bibliography http://uk.ign.com/wikis/content-ratings/PEGI http://www.pcgameshardware.com/aid,705286/Assassins-Creed-2-High-Res- screenshots- wallpaper/download/Download/&menu=browser&mode=article&image_id=1250 385&article_id=705286&page=1-
  • 14.
    http://2.bp.blogspot.com/-cXwqFMBX4KA/UXTZMKj30-I/AAAAAAAABog/Y0Ep- bP3iEU/s1600/Dishonored-knife-of-dunwall.jpg http://www.playstationtrophies.org/images/screenshots/525/med_SAW_2_08_b mp_jpgcopy_1280x720.jpg http://www-deadline-com.vimg.net/wp- content/uploads/2012/10/DaVincisDemons__121012162039-575x383.jpg http://ia.media- imdb.com/images/M/MV5BMjIxMjQyMTc3Nl5BMl5BanBnXkFtZTcwMTA1MDUz Mw@@._V1_SX640_SY720_.jpg http://static.rogerebert.com/uploads/movie/movie_poster/angels-and-demons- 2009/large_grN4lETrHNejatQZFP2F2DAWMU4.jpg http://arthistory.about.com/od/leonardo/a/Was-Leonardo-A-Vegetarian.htm http://www.bbc.co.uk/cbbc/foldeez/leo-bike-foldee http://static.shop033.com/resources/67/3687/resized/4B/15933771_200x200.jp g http://static.shop033.com/resources/67/3687/resized/5A/15933786_200x200.jp g http://en.wikipedia.org/wiki/Assassins_creed_2#Marketing http://en.wikipedia.org/wiki/Dishonored#Awards_and_accolades http://marvel.wikia.com/Leonardo_da_Vinci_(Earth-616) http://1.bp.blogspot.com/- VakG2Unghts/UVHWCOFhIYI/AAAAAAAABJY/hLzmEFNuMDw/s1600/Angels+and+Demons+poster.jp g