Fast-moving consumer goods (FMCG) are consumable products like packaged food items, beverages, toiletries, and household items that are sold quickly and at relatively low costs. FMCG is the fourth largest sector in the Indian economy, with a total market size of Rs. 60,000 crores and generating employment for three million people. FMCG products are purchased frequently by consumers and have low prices and short shelf lives from the consumer's perspective, while having high volumes and stock turnover from a marketer's angle.

3.  Fast-moving consumer goods (FMCG) also called
consumer packaged goods (CPG) are products that
are sold quickly and at relatively low cost.
 Those consumables which are normally consumed
by the consumers at regular intervals or frequently are
called Fast-moving consumer goods (FMCG) or
consumer packaged goods (CPG).

4.  Non-durable goods such as soft drinks, toiletries,
over-the-counter drugs, processed foods and many other
consumables.
 Durable goods or major appliances such as kitchen
appliances are generally replaced over a period of several
years.

5. FMCG is the fourth largest sector in the
Indian Economy .
A total market size of Rs. 60,000 crores.
 FMCG sector generates 5% of total factory
employment in the country.
 It is creating employment for three million
people, especially in small towns and rural
India.

6.  From the consumers' perspective:
 Frequent purchase
 Low involvement (little or no effort to choose the item)
 Low price
 Short shelf life
 Must use for daily consumption
 From the marketers' angle:
 High volumes
 Low contribution margins
 Extensive distribution networks
 High stock turnover

8. Strengths
 Low operational costs
 Presence of established distribution
networks in both urban and rural areas.
Weaknesses
 Lower scope of investing in
technology.
 Low exports levels

9. Opportunities
 Untapped rural market.
 Rising income levels, i.e. increase in purchasing
power of consumers.
 Large domestic market- a population of over one
billion.
 Export potential.
Threats
 Removal of import restrictions resulting in
replacing of domestic brands.

13. INCORPORATION
Incorporated in 1933.
TURNOVER
Over 30,170 crores during the period April 1, 2014 to March 31,
2015
PEOPLE
Employees More Than 18000 employees including over 2000
managers
REACH:
Reach 6.4 million retail outlets which includes direct reach to over 2
million retail outlets.
R&D:
Two R&D centres in India in Mumbai and Bangalore.

15.  The Company has 21 product categories out of
which only 8 product have presence in India.
 In India Proctor & Gamble has two subsidiaries:
P&G Hygiene and Health Care Ltd. and P&G
Home Products Ltd.
 P&G Hygiene and Health Care Limited has a
turnover of more than Rs. 500 crores.

16.  Pushing consumer for more usage: low costs satchels/mini
packets, seasonal products,
More awareness, emotional connectivity, more persuasion.
Providing more benefits with expanded product range within a
brand.
Focus on increasing consumption in rural market.
 More stores, better stores and better service.
Focus on product quality, design, formulating, positioning,
pricing.
Integrated communication via websites, forums, social media.

17.  More and more people these days have started
involving themselves in this field as; it creates
tremendous job opportunities for them. It is a
steady, diverse and a highly profitable industry
where a person can do a lot of work.
 The jobs in this field range from sales and
supply chain, investment, promotion, H.R
development, and general management. It also
allows you to trade directly with the various
traders online.