This document summarizes Amway India's operations and obstacles faced in the Indian market. It lists the team members and notes a dip in Amway's sales revenue. It then outlines problems Amway faced such as expensive products, lack of awareness, and negative perceptions of multi-level marketing. The document proposes solutions like quality yet affordable products, advertising, and educating people. It concludes by discussing challenges and growth factors for the broader FMCG sector in India such as inflation, rising costs, and urbanization presenting new opportunities.

1. Team Members:-
Bharat Purohit
Sagar Panchal
Rakesh Ahire
Vivek Bhattacharya
Chetan Poojari

2. FMCG Organization – Dip in Sales Revenue

3. Amway in India………..
Amway India Quick Facts:

4. Obstacles Amway Faced in India…….
Problems & Obstacles Solutions & Possibilities
People with negative mindset in People with positive mindset in
India (Host Country). USA (Home Country).
Cost Effective & Concentrated
Expensive Products.
Quality Product.
Other MLM companies claiming Educating people what MLM &
to be "just like Amway“ Amway is all about.
Advertising & Awareness
No Awareness in Indian market.
Programs.
Conventional Opportunity to earn
Traditional Way of earning
money with values and great
money.
reward programs.

5. The Future………

6. The Future of FMCG Sector……
Challenges Growth Factors
Increasing rate of inflation. Increasing rate of urbanization.
Higher cost of raw materials. Rise in disposable incomes.
The standardization of packaging Innovative and stronger channels of
norms by 2013. distribution to the rural segment.
Steadily rising fuel costs, leading to
increased distribution costs. Investment in stock markets of FMCG
companies.
Declining value of rupee against other
currencies may reduce margins.