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3. Fast Moving Consumer • Indian FMCG Market is 4th Largest in World.
Goods Worldwide.
Fast Moving Consumer • Also Known As CPG.
Goods. • Named Fast Moving Consumer Goods Because.
Fast Moving Consumer • Basic Necessities Product.
Goods Sectors. • Product Includes.
• Biggest Market & Growing @ Rapid Rate.
Change In Standard Of • Hardly Affected by Economic Downturn.
Living. • Growth of FMCG Market in Tier II & III Cities.

4. Cosmetics Toiletries Detergent Shoe Polish
Ice-cream Packaged Food Chocolates

5. Buscuits & Cookies
Milk & Daily Products
20%
Rice, Aata, Lentils &
6% Dal
41% Snacks
Chocolates & Sweets
12%
Laundary Supplies
8% Others
6% 7%

6. • Low Operational Costs • Lower Scope of
• Available in Urban Investing in Technology
as well as Some Rural • Low Exports Level
Areas. • Competition
• Presence Of Well-
known Brands In FMCG
Sector
STRENGTH WEAKNESS
THREAT OPPURTUNITIES
• Removal of Import • Untapped Rural Market
Restrictions • Rising Income Levels
• Slowdown in Rural • Large Domestic
Demand • Export Potential
• Tax & Regulatory • High Consumer Goods
Structure Spending

7. GODREJ.
CO. PROFILE

8. ITC INDIAN TOBACCO COMPANY

9. HUL HINDUSTAN UNILEVER LIMITED
CO. PROFILE

10. AMWAY

14. Godrej.