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Self-production and Craft: Advanced Processes Towards Social Innovation
The document discusses the role of design in fostering social innovation and sustainability through self-production and craftsmanship, highlighting case studies from various countries. It emphasizes the need for a collaborative framework that supports local artisans and micro-entrepreneurship while addressing economic challenges. Additionally, it outlines strategies for enhancing quality of life and cultural identity through design and community engagement.
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Self-production and Craft: Advanced Processes Towards Social Innovation
- 1. Self-production and craft: advancedprocesses towards social innovation 5th International Forum of Design as a Process | Advanced Design Cultures September 18th - 20th 2014 | Tecnológico de Monterrey, Guadalajara, Mexico Francesco Mazzarella, PhD Candidate Loughborough University, United Kingdom Rita Engler, Dr UEMG, Brazil
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- 3. framework Social Innovation Design hasbecome the key tool to transform human needs and desires into innovative and sustainable products, services and systems (Manzini, 2008)
- 4. framework Creative Communities Groups ofpeople who collaboratively invent, enhance and manage innovative solutions toward new sustainable lifestyles (Meroni, 2007)
- 5. framework Sustainability A holistic environmental, socialand economic issue output systemic design input product efficiency less waste less logistics more income new jobs localne tw ork of resources
- 6. Humanist Design The designerplaces the man at the center of the project, reacquiring connection with the territory (Celaschi, 2008) management fine arts humanities design technology framework
- 7. strategies services systems Humanist Design Design asa mediation between areas of knowledge (Celaschi, 2008) industry crafts prod ucer facili tator design framework
- 8. object of research self production co-design self constructiondesign collective self promotion small entrepreneur art design craftsmanship vernacular design D.I.Y. digital fabrication
- 9. e conomic cris is challenge limits ofFordism outsourcing lack of services ...... macro top-down support micro bottom-up initiatives self production creative co m m unity
- 10. flex ible product ion challenge do-it-yourself fab labdigital platform self production freeexpression limited investments economies of scale ...... Need to acquire social responsibility!
- 11. field research MSc student Politecnico diTorino 2 years erasmus Twente University (Enschede) 5 months MSc thesis UEMG (Belo Horizonte) 4 months italy micro-enterpreneurship brazil artisans’ communities netherlands digital fabrication case studies
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- 13. italy crafthipsmans digital fabrication diffused micro enterprise 99,4% 0,5%0,1% 65% 13 % 68,2% 12,2 %19,6% 22% n° source: Eurostat, 2013 weaknesses crisis of design system ......
- 14. muse um merchan dising cultural souvenir tourism lever ...... design design system italy syne rgy design m ethodology,in novationguid e technolog y,traditions crafthipsmans
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- 16. netherlands arts&crafts tradition young experiments digital fabrication design s ystem weaknesses conceptual hardly feasible isolated attempts ...... 4 designuniversities 710 bil gdp 8,5% unemployment 73,2% no industry 24,1% services trading, finance 12,2 % >5 living labs source: personal interviews, 2013
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- 19. local identity modernity handicraft comm u nities weaknesses weak industry not widespreadculture imitation of foreign models ...... 50÷300% increase in income 18 bilfrom handicraft 64,3% of brazilian municipalities own craft production graphicfashion furniture gastronom y 85%craftswomen 8,5mln artisans professional register 6° world economy 85° HDI in the world source: Broges, 2011 SEBRAE brazil
- 20. design craft micro enterprise social inn ovation brazil s elf-productio n sustainabile practices qualityproducts higher income local tourism self-confidence cooperation social responsibility political awareness return to countryside wider horizons
- 21. local tourism areas of intervention micro enterprise macro top-down support macro top-down support investmentsinvestments educationeducation promotionpromotion network ofresources network of resources sharing of plants sharing of plants online platforms online platforms enabling ecosystem micro bottom-up initiaties micro bottom-up initiaties
- 22. case study Comunidades Criativasdas Geraes mining tourism waterfalls biosphere reserve immigration cultural diversity Macacos UEMG CEDTec local artisans 11professors 3 17students local initiatives to solve daily problems promoting social interactions in a sustainable way from2010 isolated participatory diagnosis 80% not responsible for family substistence bottom -up
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- 24. territorial design open network freeexpression flexible production low investments traceable process no logistics design by components durability by repairing affection relationship pros trivialization limited resources isolation difficult management risk of failure lack of commercial skills scarce communication wastes cons pros & cons self production
- 25. conclusions A mindful synergyof design & craft can preserve the environment, express cultural identities and improve the quality of life
- 26. Relocalizing towards glocalmarkets Designing for repairing and disassembly Exploring new segments Spreading the culture of self-production Designing an open ecosystem to boost artisans’ communities towards sustainability and social innovation what to do?
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